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Basic presentation on social media marketing.
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Social Media 101Understanding how to use in your business
By Greg Marshall
Why AreWe Here?
To learn how theInternet and social
media can helpyour business
To start formulatinga strategy for using
social media in your business
It was easier thanWorking today…
Who is Greg Marshall?• Director of Community Education at
Whatcom Community College• Computer technologist with 20+ years
of helping people with technology• Published author with two books on
Windows and file management out and a third on the way
• Past business owner• BA in information technology
management• A reputation of being the first to try
any technology or new thing just to see how it will effect everyone else.
©2010, All Rights Reserved, Greg Marshall, Whatcom Community College, gmarshal@whatcom.ctc.edu
Who Are You?
©2010, All Rights Reserved, Greg Marshall, Whatcom Community College, gmarshal@whatcom.ctc.edu
What is Social Media?
A collection of electronic tools and websites that allow people to interact with each other and not just with static information.
©2010, All Rights Reserved, Greg Marshall, Whatcom Community College, gmarshal@whatcom.ctc.edu
More Social Media Sites…
©2010, All Rights Reserved, Greg Marshall, Whatcom Community College, gmarshal@whatcom.ctc.edu
Another Look…
Created by www.wordle.net
©2010, All Rights Reserved, Greg Marshall, Whatcom Community College, gmarshal@whatcom.ctc.edu
This is where you scream…
©2010, All Rights Reserved, Greg Marshall, Whatcom Community College, gmarshal@whatcom.ctc.edu
And I tell you…
©2010, All Rights Reserved, Greg Marshall, Whatcom Community College, gmarshal@whatcom.ctc.edu
Let’s Start At the
Beginning…
Social media will not cure all your
Marketing problems
You will Understand it
by the time you leaveclass
Your Web of Marketing – Level I
Basic Marketing1. Face to Face2. Phone Calls3. Mailings4. Networking
©2010, All Rights Reserved, Greg Marshall, Whatcom Community College, gmarshal@whatcom.ctc.edu
Your Web of Marketing – Level II
Basic Electronic Marketing1. Email2. Website
©2010, All Rights Reserved, Greg Marshall, Whatcom Community College, gmarshal@whatcom.ctc.edu
Websites
Websites advertiseyour business tonew customers
Provide detailed Information to your
customers
K.I.S.SRule
It’s all aboutEYEBALLS!!
Quiz!!
What’s the #1 piece of information web surfers
are looking for when they come to your
website?
©2010, All Rights Reserved, Greg Marshall, Whatcom Community College, gmarshal@whatcom.ctc.edu
Answer
Your
Phone
Number
©2010, All Rights Reserved, Greg Marshall, Whatcom Community College, gmarshal@whatcom.ctc.edu
Email &Electronic
Newsletters
Use it to shareInteresting
Information aboutYour business
Keeps yourBusiness in
People’s minds
Use an opt-in list & include more thanJust sales pitches
Email – Electronic Newsletters
©2010, All Rights Reserved, Greg Marshall, Whatcom Community College, gmarshal@whatcom.ctc.edu
Constantcontact.com
Your Web of Marketing – Level III
Social Media1. Facebook2. Twitter3. Blogs4. ????5. Facebook
Advertising
©2010, All Rights Reserved, Greg Marshall, Whatcom Community College, gmarshal@whatcom.ctc.edu
Social Media
Social media is about giving to the community. Not advertising or promoting
your business.
©2010, All Rights Reserved, Greg Marshall, Whatcom Community College, gmarshal@whatcom.ctc.edu
Important Ratio
4 to 14 community related posts to
every selling post
©2010, All Rights Reserved, Greg Marshall, Whatcom Community College, gmarshal@whatcom.ctc.edu
©2010, All Rights Reserved, Greg Marshall, Whatcom Community College, gmarshal@whatcom.ctc.edu
©2010, All Rights Reserved, Greg Marshall, Whatcom Community College, gmarshal@whatcom.ctc.edu
You haveFollowers…
You send shortMessages of…
Nothing of note happened today…
140 charactersMAX!
©2010, All Rights Reserved, Greg Marshall, Whatcom Community College, gmarshal@whatcom.ctc.edu
Blogs & Blogging
©2010, All Rights Reserved, Greg Marshall, Whatcom Community College, gmarshal@whatcom.ctc.edu
Used to communicateDaily much like a
newspaper
Can be used in Place of a websiteSoftware simpler
To use
Blogs & Blogging
©2010, All Rights Reserved, Greg Marshall, Whatcom Community College, gmarshal@whatcom.ctc.edu
Blogs & Blogging
©2010, All Rights Reserved, Greg Marshall, Whatcom Community College, gmarshal@whatcom.ctc.edu
Blogs & Blogging
©2010, All Rights Reserved, Greg Marshall, Whatcom Community College, gmarshal@whatcom.ctc.edu
Blogs & Blogging
©2010, All Rights Reserved, Greg Marshall, Whatcom Community College, gmarshal@whatcom.ctc.edu
Hint…
Don’t create ghost
towns!!
©2010, All Rights Reserved, Greg Marshall, Whatcom Community College, gmarshal@whatcom.ctc.edu
Strategy
No piece of your marketingIs an island unto itself.
All of it has to work togetherTo serve the business.
©2010, All Rights Reserved, Greg Marshall, Whatcom Community College, gmarshal@whatcom.ctc.edu
Strategy
Your web of marketing is designed to catch “eyeballs” and focus it on your business.
Each marketing piece attracts customers differently using different strategies.
©2010, All Rights Reserved, Greg Marshall, Whatcom Community College, gmarshal@whatcom.ctc.edu
The Strategy
Pick the tools thatWork for YOU
It takes time!
Strategy
Website
E-NewsletterSchedule & Flyers
Networking
InternalMarketing
©2010, All Rights Reserved, Greg Marshall, Whatcom Community College, gmarshal@whatcom.ctc.edu
Whatcom CC – Community Education
©2010, All Rights Reserved, Greg Marshall, Whatcom Community College, gmarshal@whatcom.ctc.edu
Contacting Greg Marshall• gmarshal@whatcom.ctc.edu • greg@fundriving.com • www.whatcomcommunityed.com• Twitter: wcccomed• Phone: 360.383.3205• Facebook:
www.facebook.com/pages/Bellingham-WA/WCC-Community-Education
• LinkedIn: http://www.linkedin.com/in/gpmarshall• Biznik: http://biznik.com/members/greg-marshall• Xbox: BeakersRevenge• Wow: Bartlesmann (Maelstrom)
©2010, All Rights Reserved, Greg Marshall, Whatcom Community College, gmarshal@whatcom.ctc.edu