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SSOCIAL AND
OCIAL AND DDEMOGRAPHIC
EMOGRAPHIC
IINFLUENCECES (
NFLUENCECES (22))
SSPENDINGPENDING P POWEROWER ANDAND W WEALTHEALTH
Slower productivity = spending power of Canadian dollar decreasing!
The rich acquire more, the poor lose more Results in
disappearance of the middle class
IMCOME DISTRIBUTION
Income trends among social classes. Luxury items (high class) vs. Discounted goods
(middle/ lower class)
Money spent on products is relative to the state of the economy: 80’s: Conspicuous consumption 90’s: Strategic consumption
IMCOME DISTRIBUTION
EDUCATION
Jobs in North America have higher requirements and standards than ever! Training and education is needed to
compete
EDUCATION
Makes consumers more open to new innovations and technology internet to find products and
information on products
MULTICULTURALISM
Existing within Canadian culture are many diverse subcultures.
SUBCULTURES
A subculture is defined as:
“A cultural subgroup differentiated by status, ethnic background, residence,
religion, or other factors that functionally unify the group and act collectively on
each member.
”
MULTICULTURALISM
Organizations that target the needs of different ethnic groups are profiting
DDIDID Y YOUOU L LISTENISTEN??
WWE’LLE’LL SSEEEE!!
SSPINPIN T THE HE WWHEEL OFHEEL OF K KOUKI
OUKI!!
DDIDID Y YOUOU S SPINPIN T THE HE WWHEELHEEL??
50 100 200 500
50 100 200 500
50 100 200 500
IT’S OVER 1000!
SSPENDINGPENDING P POWEROWER ANDAND W WEALTHEALTH: 5: 500
Question:What social class is disappearing in
today’s society ?
Answer:The middle class is disappearing in today’s
society as the rich gets richer and the poor gets poorer.
SPIN AGAIN?
SSPENDINGPENDING P POWEROWER ANDAND W WEALTHEALTH: 1: 10000
Question:What decade was the economic boom
and what decade was the bust?
Answer:The economic boom was the 80’s and a
recession occurred in the 90’s.
SPIN AGAIN?
SSPENDINGPENDING P POWEROWER ANDAND W WEALTHEALTH: 2: 20000
Question:Why did the spending power of the
Canadian Dollar decrease?
Answer:The spending power of the Canadian Dollar
has decreased because of the slow productivity that caused prices to rise
faster than income.
SPIN AGAIN?
SSPENDINGPENDING P POWEROWER ANDAND W WEALTHEALTH: 5: 50000
Question:What is strategic consumption?
Answer:Strategic consumption is when the consumer looks for better quality and
value.
SPIN AGAIN?
EEDUCATIONDUCATION: 5: 500
Question:Why are more people staying at home after they graduate from high school?
Answer:They stay at home to pursue a higher education, and living with their parents
lower the costs.
SPIN AGAIN?
EEDUCATIONDUCATION: 1: 10000
Question:In which country is the proportion of
working people the highest?
Answer:Canada has the highest proportion of
working people.
SPIN AGAIN?
EEDUCATIONDUCATION: 2: 20000
Question:What has enabled Canadians to research
more thoroughly their large purchases?
Answer:The internet has helped Canadians research their purchases thoroughly.
SPIN AGAIN?
EEDUCATIONDUCATION: 5: 50000
Question:What percentage of Canadian
households use the internet?
Answer:64% of Canadian households use the
internet.
SPIN AGAIN?
MMULTICULTURALISMULTICULTURALISM: 5: 500
Question:Does Canada have a diverse cultural
makeup?
Answer:Yes, Canada is made up of many
subcultures.
SPIN AGAIN?
MMULTICULTURALISMULTICULTURALISM: 1: 10000
Question:What percentage of Canadians are foreign-
born or children of foreign-born?
Answer:One-third (1/3, or 33.3%) of Canadians are
foreign-born or children of foreign-born.
SPIN AGAIN?
MMULTICULTURALISMULTICULTURALISM: 2: 20000
Question:What is a subculture?
Answer:A subculture is a culture that have
distinctive lifestyles based on religion, racial, and geographic differences.
SPIN AGAIN?
MMULTICULTURALISMULTICULTURALISM: 5: 50000
Question:What does the results of the Goldfarb
study show?
Answer:It shows the far more Chinese own luxury
brands as opposed to Caucasians (63% to 17%).
SPIN AGAIN?
YYOU OU WWININ!!
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