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So you think you can communicate on social media?Knowing how to use does not necessarily mean knowing how to manage it effectively.Social media tools are not solely promotional tools. It needs to be treated differently from traditional media tools. It is a good tool for organizations to listen, read, and learn various publics.
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Effective Use of Social Media for Public Relations
University of Wisconsin – Stevens Point
SO YOU THINK YOU CAN COMMUNICATE.
NOPE
.
.
.
NOPE
MAYBE
Listen, Read, and Learn
Listen, Read, and Learn
Listen, Read, and Learn
Listen, Read, and Learn
Listen, Read, and Learn
Listen, Read, and Learn
MAYBE
It is a must Yes, when we have the time
I do not know much about it
0%
5%
10%
15%
20%
25%
30%
12%
24%
13%
CEO of Small businesses about social media use
PRSA Tactics (September, 2011)
YES
Social Media PR
= Cheap Promotion
= Participation
= Commitment= Communication Channel
YES
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