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Small Smart Design for Small Business
• Know what fits you• Know what fits your user
• Know the Rules (Yes there are rules)
Your business builds a website to offer something.What do you offer?
A product?Information?A function?
Your business builds a website to offer something.What do you offer?
A product?Information?A function?
Something your customer wants!
Three things that will make your customer take your offer:
1. Your offer is believable.2. Your offer is trustworthy.
3?
Three things that will make your customer take your offer:
1. Your offer is believable.2. Your offer is trustworthy.
3. Your offer is exciting.
Three things that will make your customer take your offer:
1. Your offer is believable.2. Your offer is trustworthy.
3. Your offer is exciting.
What does your design say?
Know your CustomerCasual Internet user
•Appropriate respect
•Lead able
•Scans first, then reads relevant information
•Dismisses or believes according to personal interests
•Escalated user interaction
Examples:General professionalTech professional (not internet)Kids/young adultsStudents?
Tech nerd
•Most savvy – confident
•Instinctive almost subconscious navigation
•Scans first two words
•Dismisses or prevents marketing
•Condensed user interactions
Examples:US
anti-Computer/Internet
•Most Fearfule
•Lost
•Reads Everything
•Believes (Susceptible)
•Limited User Interaction
Examples:GrandparentsNon-Technical Profession?
Know the Rules
Don’t reinvent the wheel.The internet is a tool for your user to get what they need,
and you have it for them. Help them find it.
The Intrigue
The Intrigue
The Intrigue
The Intrigue
The Intrigue
The Intrigue
Fonts define your personality…
Use text decoration to show priority. I.E.
Arrows for high, underlines for low
Two fonts: Branding and Information
Know the Rules
Location, Location, Lo…. Organization!Limit your fonts, not your voice.
You need to see the lines to stay in them.
Know the Rules
Location, Location, Lo…. Organization!Limit your fonts, not your voice.
You need to see the lines to stay in them.Colors count.
Know the Rules
Location, Location, Lo…. Organization!Limit your fonts, not your voice.
You need to see the lines to stay in them.Colors count.
I need a HERO.(Know which rules to break)
Moved the promotions to the
right “Today’s Specials” column to free up center real estate for “hero”
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