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Presentation on July 17th to a group of 35 business owners from the Chicago Sustainability Business Alliance on SEO and Internet Marketing http://www.lakeshorebranding.com/
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LOCAL BUSINESS SEARCH ENGINE OPTIMIZATION
Lakeshore Branding
June 23, 2009
Who is this guy?
Marketing Consultant for brands like Dell, Gortex, Jamba Juice, Cartridge World and even the Chicago Bears
I’m Certified Started digital marketing agency 2 years
ago I’m Green 5 things you (hopefully) don’t know
about me
I require 3 pillows to fall asleep…
(head, knees, 1 to cuddle with)
I'm an active volunteer at a senior home….
I went to DePaul University
Started four companies and sold two of them
I am a semi-pro blackjack player
Start from the Beginning
History of Search Google, YouTube, Yahoo, Bing, Facebook On and Off Page, Image, Local Business
Naked Pizza
“69 percent of sales generated during a one-day Twitter advertising blitz”
Chicago Dominos
Dominos
Green Bean Chicago
Local Business Listings
Tips for On Page Optimization
Keep it Clean
No ‘s
Staying Fresh
<tip> Get a good writer </tip>
Techie Stuff
•XML Sitemaps•Robots.txt•Meta Data•Page Titles•Link Anchors Text and Titles•Alt Tags•Clean Url’s
Keep it in the family
Tips for Off Page Optimization
Make some new Friends
Local Listings are your Friend
Website Evaluation
Irv and Shellys
Opportunities for Improvement
On Page Optimization Off Page Usability
Proper Site Structure
Opportunities for Improvement
On Page Optimization Off Page Usability
Dive in the Water is nice….
Thanks for your time.
How can you learn more?
Chris CampbellOffice: 312-229-0038
http://www.lakeshorebranding.comTwitter @lsbranding
Resources
SEO Moz Search Engine Watch Search Engine Land SEO Book Sphinn Chicago SEO Meetup Group Chicago Affiliate Meetup Group Lakeshore Branding Blog David Mihm
Free Tools
Google Webmaster Tools Google Analytics Google Alerts
Local Business
Listings
Local Business Data Providers Review Engines
1. infoUSA2. Superpages3. Localeze4. YellowPages5. Yelp6. InsiderPages7. Niche Industry Sites (BBB,
Vertical Directories)8. Acxiom9. Yahoo10.Citysearch
1. Yelp2. InsiderPages3. Yahoo4. CitySearch5. Google6. Superpages7. Niche Industry Sites (BBB,
Vertical Directories)8. TripAdvisor9. Judysbook10.Kudzu
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