Slide share Nadal Florent

MBA 1B Group 2F.NADAL

O.LASALLE

Define Generation C

• Generation C represents a group of persons having one big thing in common: they're digital natives and exceptionally tech-savvy. This generation who turn to the Internet naturally and extensively is very connected, and are very Web 2.0-savvy.

A visual of the Gen C :

I agree with :

• Generation C is a connected generation.• We can’t live without internet.• Social media are part of our daily lifes.• Being connected is very useful to work.

I don’t agree with :

• Being overconnected can be a brake for human relationships.

• « Gen C is motivated by honesty and integrity. »

Instagram is doing a good job in Generation C.

• It is a smartphone app• Users can :• Share photos• Share videos• Get followers• Follow users and favorites companies• Communicate via hashtags• Geolocalize