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Basic Design
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1. Start With Columns
Level 1
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2. Photos build from a center point
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3. Establish a eyeline
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WORDSPHOTOS
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4. Add captions that touch the photo
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design_basics.indd 20-21 7/30/12 12:30 AM
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5. Add headline and Story
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body copy body copy goes here body copy body copy body copy goes here body copy body copy body copy goes here body copy body copy body copy goes here body copy body copy body copy goes here body copy body copy body copy goes here body copy body copy body copy goes here body copy body copy body copy goes here body copy body copy body copy goes here body copy body copy body copy goes here body copy body copy body copy goes here body copy body copy body copy goes here body copy body copy body copy goes here body copy body copy body copy goes here body copy body copy body copy goes here body copy body copy body copy goes here body copy body copy body copy goes here body copy body copy body copy goes here body copy body copy body copy goes here body copy body copy body copy goes here body copy body copy body copy goes here body copy body copy body copy goes here body copy body copy body copy goes here body copy body copy body copy goes here body copy body copy body copy goes here body copy body copy body copy goes here body copy body copy body copy goes here body copy body copy body copy goes here body copy body copy body copy goes here body copy body copy body copy goes here body copy body copy body copy goes here body copy body copy body copy goes here body copy body copy body copy goes here body copy body copy body copy goes here body copy body copy body copy goes here body copy body copy body copy goes here body copy body copy body copy goes here body copy body copy body copy goes here body copy body copy body copy goes here body copy body copy body copy goes here body copy body copy body copy goes here body copy
design_basics.indd 22-23 7/30/12 12:30 AM
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Headline to an amazing Story
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El etusci doluptatusam fugias de nihillo ribusantem doloratur, sunducimil is aut andipid mi, quat maximusam volum volupta eatis sitiore mpelitiae veribus essit liciur mo officab oratiis doloria sequos audae coriam rest, cus eum facessum essimusam, comniment explab imint fugit, est porro officiis sinctes net exerio od mi, seque quate sitem. Natem quia doluptas vitius eaqui doluptatur sintibus di utet quis aut voluptas est, quatio. Cusaperibus, volor sam aliant.Sed molutem qui officiis atur, consequi voluptia pedit quoditasped quo volut restemp orepero illa volupta tiossi atiur audisqu iantiis re pedisque explacersped molorro que porpost voloria aliquod ero dolorem facipsa quae nobit a alit fuga. Simpore pratur aut dem rerum remquos est, od mod qui optatios aliqui blaudae que ernam expe nis alianda erspeditium explaut alitatus debitia exceptus aliatem pelestincil idebitiis dolorum nonem fugit doluptas voluptae ped quo qui nis exerchit, occaestiassi volupta estrum numquo consed ma doloreicid mosserum simusam, sam quat.Unto cus eos volupta is endam remqui as etur aut quunt velendae sit quat occaborum cus, sime nienimi ntemolo qui ut ex eum lam volenim anditi doluptaqui dolores ne ea vel earitium quibus nimus porrum eaqui officie ntisqua muscima pereptat peditatur at.Gent plabo. Ut et auditatis res eate occum lam am volorro con coruntiis mo explaut plia erum haruptatet volectem am, consenis illiqui tem fugitio nesenimust faces res alibus velenimos cusam fugiatia verovitatio
design_basics.indd 24-25 7/30/12 12:30 AM
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Headline to an amazing Story
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El etusci doluptatusam fugias de nihillo ribusantem doloratur, sunducimil is aut andipid mi, quat maximusam volum volupta eatis sitiore mpelitiae veribus essit liciur mo officab oratiis doloria sequos audae coriam rest, cus eum facessum essimusam, comniment explab imint fugit, est porro officiis sinctes net exerio od mi, seque quate sitem. Natem quia doluptas vitius eaqui doluptatur sintibus di utet quis aut voluptas est, quatio. Cusaperibus, volor sam aliant.Sed molutem qui officiis atur, consequi voluptia pedit quoditasped quo volut restemp orepero illa volupta tiossi atiur audisqu iantiis re pedisque explacersped molorro que porpost voloria aliquod ero dolorem facipsa quae nobit a alit fuga. Simpore pratur aut dem rerum remquos est, od mod qui optatios aliqui blaudae que ernam expe nis alianda erspeditium explaut alitatus debitia exceptus aliatem pelestincil idebitiis dolorum nonem fugit doluptas voluptae ped quo qui nis exerchit, occaestiassi volupta estrum numquo consed ma doloreicid mosserum simusam, sam quat.Unto cus eos volupta is endam remqui as etur aut quunt velendae sit quat occaborum cus, sime nienimi ntemolo qui ut ex eum lam volenim anditi doluptaqui dolores ne ea vel earitium quibus nimus porrum eaqui officie ntisqua muscima pereptat peditatur at.Gent plabo. Ut et auditatis res eate occum lam am volorro con coruntiis mo explaut plia erum haruptatet volectem am, consenis illiqui tem fugitio nesenimust faces res alibus velenimos cusam fugiatia verovitatio
PHOTOS
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Headline to an amazing Story
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El etusci doluptatusam fugias de nihillo ribusantem doloratur, sunducimil is aut andipid mi, quat maximusam volum volupta eatis sitiore mpelitiae veribus essit liciur mo officab oratiis doloria sequos audae coriam rest, cus eum facessum essimusam, comniment explab imint fugit, est porro officiis sinctes net exerio od mi, seque quate sitem. Natem quia doluptas vitius eaqui doluptatur sintibus di utet quis aut voluptas est, quatio. Cusaperibus, volor sam aliant.Sed molutem qui officiis atur, consequi voluptia pedit quoditasped quo volut restemp orepero illa volupta tiossi atiur audisqu iantiis re pedisque explacersped molorro que porpost voloria aliquod ero dolorem facipsa quae nobit a alit fuga. Simpore pratur aut dem rerum remquos est, od mod qui optatios aliqui blaudae que ernam expe nis alianda erspeditium explaut alitatus debitia exceptus aliatem pelestincil idebitiis dolorum nonem fugit doluptas voluptae ped quo qui nis exerchit, occaestiassi volupta estrum numquo consed ma doloreicid mosserum simusam, sam quat.Unto cus eos volupta is endam remqui as etur aut quunt velendae sit quat occaborum cus, sime nienimi ntemolo qui ut ex eum lam volenim anditi doluptaqui dolores ne ea vel earitium quibus nimus porrum eaqui officie ntisqua muscima pereptat peditatur at.Gent plabo. Ut et auditatis res eate occum lam am volorro con coruntiis mo explaut plia erum haruptatet volectem am, consenis illiqui tem fugitio nesenimust faces res alibus velenimos cusam fugiatia verovitatio
WORDS
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Headline to an amazing Story
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El etusci doluptatusam fugias de nihillo ribusantem doloratur, sunducimil is aut andipid mi, quat maximusam volum volupta eatis sitiore mpelitiae veribus essit liciur mo officab oratiis doloria sequos audae coriam rest, cus eum facessum essimusam, comniment explab imint fugit, est porro officiis sinctes net exerio od mi, seque quate sitem. Natem quia doluptas vitius eaqui doluptatur sintibus di utet quis aut voluptas est, quatio. Cusaperibus, volor sam aliant.Sed molutem qui officiis atur, consequi voluptia pedit quoditasped quo volut restemp orepero illa volupta tiossi atiur audisqu iantiis re pedisque explacersped molorro que porpost voloria aliquod ero dolorem facipsa quae nobit a alit fuga. Simpore pratur aut dem rerum remquos est, od mod qui optatios aliqui blaudae que ernam expe nis alianda erspeditium explaut alitatus debitia exceptus aliatem pelestincil idebitiis dolorum nonem fugit doluptas voluptae ped quo qui nis exerchit, occaestiassi volupta estrum numquo consed ma doloreicid mosserum simusam, sam quat.Unto cus eos volupta is endam remqui as etur aut quunt velendae sit quat occaborum cus, sime nienimi ntemolo qui ut ex eum lam volenim anditi doluptaqui dolores ne ea vel earitium quibus nimus porrum eaqui officie ntisqua muscima pereptat peditatur at.Gent plabo. Ut et auditatis res eate occum lam am volorro con coruntiis mo explaut plia erum haruptatet volectem am, consenis illiqui tem fugitio nesenimust faces res alibus velenimos cusam fugiatia verovitatio
white space
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Headline to an amazing Story
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El etusci doluptatusam fugias de nihillo ribusantem doloratur, sunducimil is aut andipid mi, quat maximusam volum volupta eatis sitiore mpelitiae veribus essit liciur mo officab oratiis doloria sequos audae coriam rest, cus eum facessum essimusam, comniment explab imint fugit, est porro officiis sinctes net exerio od mi, seque quate sitem. Natem quia doluptas vitius eaqui doluptatur sintibus di utet quis aut voluptas est, quatio. Cusaperibus, volor sam aliant.Sed molutem qui officiis atur, consequi voluptia pedit quoditasped quo volut restemp orepero illa volupta tiossi atiur audisqu iantiis re pedisque explacersped molorro que porpost voloria aliquod ero dolorem facipsa quae nobit a alit fuga. Simpore pratur aut dem rerum remquos est, od mod qui optatios aliqui blaudae que ernam expe nis alianda erspeditium explaut alitatus debitia exceptus aliatem pelestincil idebitiis dolorum nonem fugit doluptas voluptae ped quo qui nis exerchit, occaestiassi volupta estrum numquo consed ma doloreicid mosserum simusam, sam quat.Unto cus eos volupta is endam remqui as etur aut quunt velendae sit quat occaborum cus, sime nienimi ntemolo qui ut ex eum lam volenim anditi doluptaqui dolores ne ea vel earitium quibus nimus porrum eaqui officie ntisqua muscima pereptat peditatur at.Gent plabo. Ut et auditatis res eate occum lam am volorro con coruntiis mo explaut plia erum haruptatet volectem am, consenis illiqui tem fugitio nesenimust faces res alibus velenimos cusam fugiatia verovitatio
external margins
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Headline to an amazing Story
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El etusci doluptatusam fugias de nihillo ribusantem doloratur, sunducimil is aut andipid mi, quat maximusam volum volupta eatis sitiore mpelitiae veribus essit liciur mo officab oratiis doloria sequos audae coriam rest, cus eum facessum essimusam, comniment explab imint fugit, est porro officiis sinctes net exerio od mi, seque quate sitem. Natem quia doluptas vitius eaqui doluptatur sintibus di utet quis aut voluptas est, quatio. Cusaperibus, volor sam aliant.Sed molutem qui officiis atur, consequi voluptia pedit quoditasped quo volut restemp orepero illa volupta tiossi atiur audisqu iantiis re pedisque explacersped molorro que porpost voloria aliquod ero dolorem facipsa quae nobit a alit fuga. Simpore pratur aut dem rerum remquos est, od mod qui optatios aliqui blaudae que ernam expe nis alianda erspeditium explaut alitatus debitia exceptus aliatem pelestincil idebitiis dolorum nonem fugit doluptas voluptae ped quo qui nis exerchit, occaestiassi volupta estrum numquo consed ma doloreicid mosserum simusam, sam quat.Unto cus eos volupta is endam remqui as etur aut quunt velendae sit quat occaborum cus, sime nienimi ntemolo qui ut ex eum lam volenim anditi doluptaqui dolores ne ea vel earitium quibus nimus porrum eaqui officie ntisqua muscima pereptat peditatur at.Gent plabo. Ut et auditatis res eate occum lam am volorro con coruntiis mo explaut plia erum haruptatet volectem am, consenis illiqui tem fugitio nesenimust faces res alibus velenimos cusam fugiatia verovitatio
external marginswhite spaceWORDSPHOTOS
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1. Use Grids
Level 2
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Large Grids are limited
Think small when using
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HeadlineStudent Namequote goes here make it good quote goes here make it good quote goes here make it good quote goes here make it good quote goes here make it good
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HeadlineStudent Namequote goes here make it good quote goes here make it good quote goes here make it good quote goes here make it good quote goes here make it good
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Recap
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Design from the middle out: Photos, Words, White Space Margins
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3
4
5
6
78 9
Design from the middle out: Photos, Words, White Space Margins
Create an eyeline
design_basics.indd 52-53 7/30/12 12:31 AM
Recap
12
3
4
5
6
78 9
Design from the middle out: Photos, Words, White Space Margins
Create an eyeline
Photos of different sizes
design_basics.indd 54-55 7/30/12 12:31 AM
Recap
12
3
4
5
6
78 9
Design from the middle out: Photos, Words, White Space Margins
Create an eyeline
Photos of different sizes
Captions must touch the photo they describe
design_basics.indd 56-57 7/30/12 12:31 AM
Recap
12
3
4
5
6
78 9
Design from the middle out: Photos, Words, White Space Margins
Create an eyeline
Photos of different sizes
Captions must touch the photo they describe
Action of the photo should be facing the middle of the page
design_basics.indd 58-59 7/30/12 12:31 AM
Recap
12
3
4
5
6
78 9
Design from the middle out: Photos, Words, White Space Margins
Create an eyeline
Photos of different sizes
Captions must touch the photo they describe
Action of the photo should be facing the middle of the page
Copy/Words go to the outside of the page - don’t trap copy between pics
design_basics.indd 60-61 7/30/12 12:31 AM
Recap
12
3
4
5
6
78
Design from the middle out: Photos, Words, White Space Margins
Create an eyeline
Photos of different sizes
Captions must touch the photo they describe
Action of the photo should be facing the middle of the page
Copy/Words go to the outside of the page - don’t trap copy between pics
Use a headline w/story 9
design_basics.indd 62-63 7/30/12 12:31 AM
Recap
12
3
4
5
6
78
Design from the middle out: Photos, Words, White Space Margins
Create an eyeline
Photos of different sizes
Captions must touch the photo they describe
Action of the photo should be facing the middle of the page
Copy/Words go to the outside of the page - don’t trap copy between pics
Use a headline w/story
Use a subheadline always 9
design_basics.indd 64-65 7/30/12 12:31 AM
Recap
12
3
4
5
6
78
Design from the middle out: Photos, Words, White Space Margins
Create an eyeline
Photos of different sizes
Captions must touch the photo they describe
Action of the photo should be facing the middle of the page
Copy/Words go to the outside of the page - don’t trap copy between pics
Use a headline w/story
Use a subheadline always 9
Always stay on the grid. Zoom in a check yourself.
design_basics.indd 66-67 7/30/12 12:31 AM
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