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Shifting Governance Patterns in an eCitizen World
a conversation
Content
1. eCitizen as driver for cocreation2. The cocreation Playing Field3. Localisation, the (Governance) Challenges
Awareness
Context
Citizen Participation
Debt & lack of means
Local initiativesComplex issues
Lack of Growth
Wikinomics
Web 3.0
Social issues
Government 2.0
opendata
networks
The Connected eCitizen
expertsourcing
lead users
crowdfundingCrowdsourcing
The word governance derives from the Greek verb κυβερνάω [kubernáo] which means to steer and was used for the first time in a metaphorical sense by Plato. It then passed on to Latin and then on to many languages.
The eCitizen...
…Is Connected!- Direct - Mobility- Broad connections- Giving & taking- Feels the crisis & social issues- Means
- challenging- fun- appraisel- collaboration- social involvement- community connection
- desired functionality- influence- knowledge sharing- reward- competition - other?!
Incentives for the eCitizen
unemployment
Electric Mobility
Issues
Transition towards a sustainable economy...
Resourced based economy
... what is your number 1 issues? Rural Environments
Connect the connective eCitizen via Cocreation…
asset & need
Napoleon... so, nothing new?
Cocreation Playing Field
Three frameworks:•Development Cycle•Level of cocreation•Governance distinctions
Framework 1: Development Cycle1. Information
Customer satisfaction,
suggestions, opinions,
contact page, discussion,
research
0. analog
Contact address,
Complaint, offline, say
evening panel
discussion, focus group
2. Interactive
Customer needs,
virtual suggestion box,
off / online
combination, basic
functionality, driven
individual
3. intergration
Customer creation,
virtual co-creation
platform,
off / online, advanced
features, community
driven
Participation Cocreation
involvement is centralParticipation (procedures)approvalsatisfactionComplaints (absorb)viewlocalRole in public and interestedSometimes goal, some instrument
direct question / problem focusSolution / Idea
initiativeneed
Solutions (requirements)creation
Boundless (outside local boundaries)Expert in the role, and user
instrument
Framework 2: Level of Cocreation
Framework 3: Governance aspectsMentality: stakeholder attitudes
Organization: organizational and process-embedded, and external
Expertise: experience and knowledge network community
Technique: all the technical features and functions
Localisation / Reflection1. What is the status of your Development(0.0 - 3.0)2. Where is the emphasis? Participation or cocreation (scale 0 - 5)
3. What is the main obstacle/issue for cocreation in terms of MOET?
Framing cocreation
- Ideas versus co-creation- Ideas versus solutions- Customers versus other external- Reward / incentive winner vs.- The crowd versus the experts- Technical architecture versus a human question- In front of the innovation process or later in the process- In (on your platform) or outside (in other platforms / Social Media)- Open versus closed- A full-scale project or a small question- Two months versus one year- Stealth vs. full scale PR
Distinctions
›http://www.ideascampaign.ie/›http://www.ideascampaign.ie/wp-content/uploads/2009/02/ideas-campaign-action-plan.pdf›http://twitter.com/ideascampaign/
www.amsterdamopent.nl
What did you learn, listening to this example?
www.appsforamsterdam.nl/
What did you learn, listening to this example?
›www.verbeterdebuurt.nl›http://twitter.com/verbeterdebuurt
9
What is the Governance Question?
1. What I ask?2. Why I ask?3. To whom I ask?4. Which parts my question?5. What incentives are there to answer my question?6. When I ask?7. Where I ask?8. What do I do with the answers to my question?
8 Questions
Development model1. 0.
2. 3.
cocreationcocreation
cocreation cocreation
(Remember?!)The word governance derives from the Greek verb κυβερνάω [kubernáo] which means to steer and was used for the first time in a metaphorical sense by Plato. It then passed on to Latin and then on to many languages.
(What about)Collaborate, Facilitate, Initiate, Wait, Integrate, ...
a Small Government, a Big Society. Society 3.0...
‘Globalisation is Hyper Local’
Localisation: Governance challenge per initiative
Mentality: mentality stakeholdersOrganisation: organisation & processesExpertise: behavior & expertiseTechnology: available technology
What are the Challenges to implement these projects in your Country, your City?
Challenges in terms of
Amsterdam Opent
Apps for Amsterdam
Verbeter de buurt
Mentality
Organisation
Expertise
Technology
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