Sharja Womens'Council - Dubai University

social media - for business

Sat - Nov 17 - 2012Sharjah Business Women Council

@rchakaki

Thursday, December 6, 12

There are three things extremely hard: Steel, a Diamond & to know oneself.

- Ben Franklin

about.me/rchakaki

@rchakakirama.chakaki.comslideshare.com/rchakaki

DubaiEye103.8 Wed. 12-2

@barakabits

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the heros campaign generated ~ 1m USD

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Key Learning Objectives

• Understand the key differences between social media and traditional media.

• Gain practical knowledge required to build objectives and a social media strategy.

• Select the relevant social media platforms to begin engaging your stakeholders.

• Gain knowledge of basic back - office systems supporting accounting, productivity, fundraising and client management.

• Learn about online software service providers of back-office systems using Web 2.0 tools.

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Ice-breaker - socialize

• random fact about you

• one fun reason you want to learn about social media

• a fact about your business idea the world would be interested in knowing

• something you heard about social media you find interesting

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bullying

UNICEF

UNICEF

free the children

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Don't follow trends, start trends. - Frank Capra

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what makes a “Social” entrepreneur

Self

Values

Target

Methodology

new

borrowed

socialized

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hold on to your seats!the basics

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Social Media is..

• an umbrella term that defines the various activities that integrate technology, social interaction and the construction of words, pictures, videos, audios and software applications.

• people having conversations online

• conversations powered by

• blogs, RSS, microblogs, widgets, podcasts, video sharing sites, virtual worlds, wikis, social networks, message boards

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UAE – Teen Survey Results

• Teens are among the highest user population

• 20+ hours per week on social networking

• Most popular sites:

• Facebook

• YouTube

• Twitter

• Pinterest

• social gaming

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UAE - Teen Survey Results

• Teens indirectly spend 350 billion USD

• They have an average of 53 online friends

• They are greatly influenced by online trends

• They ignore online ads

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characteristics of social media

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the old, the new and the combinationThursday, December 6, 12

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social media landscape

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it is mobile

• You will have your social media channels with you all the time – and it will be location based.

• The estimated mobile market is 3.3 billion US Dollars in 2013.

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mobile apps for business

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UAE Business Survey

•Are you considering using social media for your business?

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Business uses of social media

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over 15 m people have watched the video on YouTube, estimated to have generated over $150 m worth of exposure for the company.Thursday, December 6, 12

officemax - 122m Dance ElvesThursday, December 6, 12

5 m ‘friends’ on social sites, 13 m email subscribers,

a peak of 8.5m monthly visitors over 3 m online campaign donors

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twitter - mac & jinx

fourSquare - active billboard

facebook - face logo

facebook - photo upload appThursday, December 6, 12

personal finance - community

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freelance - community

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art & culture - community

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Marine Conservation - Ernst van der poll & Baraka Ventures42

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education - community

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charity - community

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fmcg (fast moving consumer goods) - FB Page

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eCommerce

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food blog

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eNews

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critical success factors

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social media is like good parenting

24x7 - conversations - permanent - can be measuredThursday, December 6, 12

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The recipe for social media success

• Content

• Video

• Audio

• Text

• Applications

• Relevant

• Useful

• Users

• Experience

• in media

• in software

• in business

• in user behavior

• online & off-line

• Marketing

• Off-line Events

Seed Users and content – provided by host.

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metrics

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developing a social media strategy step #1

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plan A to Z think big - plan bigger

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stakeholders message

visionstrategy & budget

process

timelines

data gathering

channels

feedback data analysis

your strategy building

blocksThursday, December 6, 12

define your vision & goals discuss them with your stakeholders

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understand your digital stakeholders’ mindset

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our region on the web

• rapid consumption of new social media tools

• learning to co-create

• learning from the web

• disconnected realities - digital & non

• thirsty for positive content?

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identify your stakeholders

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segment your target

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select your communication channels

+

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shorter - faster - more relevant

shorter attention

spans

Hyper-connectivity

Hyper-transparency

Fragmentation of demand and supply

Miniaturization of content,

products, and services

the micro cycle

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conclusion - the macro of micro

• CRAFT a strong narrative and have it reverberate across social news streams.*

• SHRINK

• format

• time

• distribution

• authority

• ENGAGE

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drive traffic from various channels to your site

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Ripple effect - drive traffic back to your domain

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Off-line activities

ChannelsTargets & Timelines

Target Launch Phase I Phase II Phase III Phase III+

Monthly Labor Market Trends Report (MLMTR) 1 3 3 3 2

Quarterly Supplement - Sector specific 1 1 1 1

Social Media

Reports

Blogs 5 monthly 5 15 15 15 15

Tweet

Site Membership

FB membership

Linked-in

Press Releases 4 1 1 1 1

PR Events 3 1 1 1

TV 3 1 1 1

Radio 3 1 1 1

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prioritize!

• HTML Mail

• website content

• blog

• viral video

• Tumblr

• twitter stream

• fb page

• pinterest boards

• linked-in groups

• wikipedia content

• stumble-upon pages

• sponsorship

• advertising

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visual social network

---pinterest

credibility---

wikipedia

professional social network

---linked-in

mass social network

---facebook

slide sharing---

slideshare

crm----

centric CRM

analytics ---

raven tools

HTML eMail------

campaign monitor

niche social community

---ning

thought leadership blog

---wordpress

communication channels & tools

instant news----

twitter

productivity tool------

social text

video ---

vimeo

crowdsourcing---

indigogo

accounting---

xero

document sharing

---dropbox

photo stream---

flicker

notes sharing---

evernote

fundraising---

first giving

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Revised

• Understand the key differences between social media and traditional media.

• Gain practical knowledge required to build objectives and a social media strategy.

• Select the relevant social media platforms to begin engaging your stakeholders.

• Gain knowledge of basic back - office systems supporting accounting, productivity, fundraising and client management.

• Learn about online software service providers of back-office systems using Web 2.0 tools.

Thursday, December 6, 12

References

• eCommerce - Middle East (Marka VIP) http://markavip.com.website-information.info/

• Lawyers online - http://www.lawsitesblog.com/2012/08/aba-survey-shows-growth-in-lawyers-social-media-use.html

• public parts - book

• 9 Best Social media campaigns ever - http://au.smallbusiness.yahoo.com/photos/photo/-/14805271/the-7-best-social-media-campaigns-ever/14805278/

• Best Social Media News Reference - mashable.com

• social media landscape - http://tommytoy.typepad.com/tommy-toy-pbt-consultin/2011/12/4-megatrends-in-social-media-and-social-business.html

• karen the bus monitor - forbes - http://www.forbes.com/sites/toddessig/2012/06/25/donations-to-karen-klein-bullied-bus-monitor-pour-into-crowd-funding-site/

• Online people classification - http://tommytoy.typepad.com/tommy-toy-pbt-consultin/2011/07/what-is-social-media-the-history-of-social-media-and-the-social-media-ecosystem.html

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References

• 5 cleaver social media campaigns - http://mashable.com/2012/02/26/clever-social-media-campaigns/

• Business productivity tools - http://www.limitlessimaginations.com/blog/bid/124419/6-Must-Have-Productivity-Tools-for-Your-Business

• eConsultancy - http://econsultancy.com/ae

• planking - http://www.geekosystem.com/best-planking-pictures/#0

• viral videos - http://www.huffingtonpost.com/2012/10/15/red-bull-stratos-marketing_n_1966852.html

• Twitter Basics: http://www.flowtown.com/blog/10-tips-to-master-twitter-etiquette#ixzz29vonNRzN

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