Sharing the Love: Working with the Community to Create Engaging Social Media Content

Sharing the Love: Working

with the Community to

Create Engaging Social Media

ContentHolly Roycraft | Administrative Assistant

Angela Vanden Elzen | Reference & Web Services Librarian

Lawrence University, Appleton, WI

Overview

A bit about us Identifying Your Community Working With Your Community Community-Centered Content Community-Created Content Browsing for Content Your Library’s Community Sharing the library love!

Seeley G. Mudd Library

Staff of 15

About 48 student workers

Social Media We Use Facebook

Tumblr

Instagram

Twitter

Flickr, Pinterest, Vine

Our Team:Different Perspectives!

Allison current student

HollyStaff

Member

AngelaLibrarian and

Faculty Member

KaseyCampus Social

Media Specialist

Identifying Your Community

Academic Library(Campus as Community)

Campus Departments

Academic Departments

Alumni Patrons

Students Faculty/Staff Locals

Public Library

Other libraries Library-related

pages Other public

service departments within your municipality

Local Businesses Patrons Library staff and

volunteers

Working with your Community: Liking and Sharing

Working With Your Community: Capturing Events

Working With Your Community:

Attending Events

Working With Your Community:

Expressing Gratitude

Working With Your Community:

Feature Displays

Community-Created Content:Sharing! (duh.)

Community-Created Content:Sharing

Community-Created Content:Sharing is for Everyone!

Creating Content for the Community:It’s all about the give and take!

Community-Centered Content: Just ask!

Community-Centered Content:

Your events

Community-Centered Content:Pay Attention to Patrons

Community-Created Content:Ask a Question

Community-Created Content: Faculty

Community-Created Content:Faculty

Community-Created Content:Faculty

Community-CreatedContent: Students

Community-Created Content: You!

Community Generated Content:

Alumni Librarians

Community Generated Content:Alumni Librarians

Community Generated Content

Alumni Researchers

Browsing Community Content (totally not Facebook stalking)

Professors posting about books in the library

Students and professors talking about events and asking questions

Tumblr- tracking hashtags

Yik Yak- see what people are saying anonymously about the library (and try really hard to ignore the rest). This site is searchable

What we look for:

Browsing Community Content

Browsing Community Content:Joining Groups

Browsing Community Content

Community Helpers:Alumni

Your Library’s Community: Meet the Staff

Your Library’s Community: Meet the Staff

Your Library’s Community: Meet the Student Staff

Your Library’s Community:Meet the Student Staff

Your Library’s Community:Student Researchers

Your Library’s Community: Student Research

Your Library’s Community:One good post deserves another

Your Library’s Community: #MuddSelfie

Your Library’s Community: Easel Pad

Your Library’s Community:Ask a Question!

Your Library’s Community:Librarians in Action!

Your Library’s Community:Librarians at Large!

Your Library’s Community:Librarians at

Large!

Missed Connections

Missed Connections

iPads

Sharing the Library Love

Look around the library with fresh eyes, paying close attention to who is using what.

What about you?

Questions?Ideas?Inspiration?

Ask this well-known user if

she’d like to be featured in a

post.

Let’s follow each other!

Go to padlet.com/mudd/social and add your library’s social media addresses.