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Sales Promotion is an exercise in
information,
persuasion
and influence
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SALES PROMOTION MIX
Consumer Promotion
Consumer-based sales promotion focuses on increasing the usage of a product among current users or adding new customers to the product.
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Consumer Promotion
•Free Distribution of Samples •Coupons •Premiums or Bonus Offers •Money Refund Offer •Contests or Sweepstakes •Bonus Stamps •Draw•Cheap Bargain or Self Liquidating Premium
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SALES PROMOTION MIX
Middlemen Promotion
Middlemen-based sales promotion plans are designed to attain desired coordination between these intermediaries.
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Middlemen Promotion
•Buying Allowance/Discount •Buy-back Allowance •Display and Advertising Allowance •Dealer-Listed Promotion •Push Money or PMs •Sales Contests •Advertising Material •Credit Facility •
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IMPORTANCE OF SP
•Getting New Customers for Existing Product•Stimulating Middlemen .•Motivating Demand during Off-season•Motivating the Sales Representatives .•Facing the Competition.•Information of Latest Products .•Helps in Managing Budget
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