Rocksport challenge season 2 Branding & Visibility Report of Petzl

Branding & Visibility Report

Poster Visibility

These posters were visible in all CCD , 90 Collages , 300 + Schools of Delhi/NCR which has fetch more than 30 – 40 lakhs eye balls overall in all these avenues.

School Banner Activity

These Banners were displayed in 300 schools for Petzl branding , still we are placing these banners till march 2014 . School Banner had created a buzz with 10 lakhs eyeballs present in these school . This banner is placed in Mayoor School Noida during the Camp

Direct – E Mailer's to Corporate

• These Direct Mailers were send to more than 5 lakh Corporate for the participation in the event.

Direct – E Mail Invite To Top School of Delhi/NCR

• These Direct Mailers were send to 300 + Schools for participation in the event and More than 30 Felicitation Invitation letters to Top School Principals of Delhi /Ncr.

Facebook Visibility

• Posts about Petzl in Rocksport Challenge’s Facebook Page which engaged 75000+ people.

Website Visibility www.rocksportchallenge.com

• Petzl Logo presence with hyperlink to website to drive traffic and improve search engine ranking.

Entry Ticket Visibility

Petzl Logo presence on 12000 entry passes distributed in Delhi NCR

VENUE VISIBILITY

Visibility At Media & Registration Desk

1000 Runners and 50+ Journalists saw the Petzl Logo here

Visibility at Race Start

1000 Runners saw Petzl as they waited for over 15 minutes for the Race Flag Off

Backdrop Branding

• 3000 Visitors, 16 School Principals, 40+ Sports Teachers and 6 Sports Dignitaries saw Petzl Here

Petzl Adventure

• 1000 Runners were engaged in a challenging obstacle called Petzl Adventure in the race circuit.

Visibility on Chest Numbers

Each of the 1000 runners adorned the Petzl logo on their chest numbers.

Kiran Bedi’s Iron Hand with Petzl

Winning Vouchers With Petzl

Petzl Logo in Race Briefing Board seen by 1000

Runners

Emcee Announcements

• On both 18th Jan & 19th Jan following was announced e very hour

”Allied Safety Equipment Pvt ltd is a pioneer and leading organization in the field of adventure & safety equipment for vertical sports and rope access , work at height solution and training for work at height.”

Rannvijay’s Endorsement

Outdoor Maestro Rannvijay talks about and Thanks Petzl for Support & Contribution in

Rocksport Challenge Season 2.

MEDIA VISIBILITY

• Petzl Logo Presence in Rocksport Challenge advertisement in HT City read by 22 + Lakhs

Petzl Presence in Rocksport Challenge advertisement in Sports Illustrated read by 7,00,000 Readers in India.

15+ Lakh Eye Balls Outdoor Media Across Delhi

Petzl Logo Travels To Nepal

1+ Lakh Students Engaged With Rocksport Challenge

Thank PetzlFor Supporting Their

Favorite Adventure Event