Putting Passion Into Your Events Georgian College, Fundraising Conference 2011

Putting Passion into Your Events

Putting Passion into Your EventsGeorgian CollegeOrillia CampusPassionate Philanthropy ConferenceMay 5th,2011R. Scott Fortnum, MA, CFREChief Development OfficerSaint Elizabeth FoundationAdjunct Instructor, Georgian College

Passion

Putting Passion into your eventsPassionVariety of definitions but in this context: a strong feeling or emotionEmotionA person's internal state of being and involuntary, subjective, physiological response to an object or a situation, based in or tied to physical state and sensory feelings

SensorySounds SmellsTastesTactile sensationsSights

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PassionPassionVariety of definitions but in this context: a strong feeling or emotion

Our GoalDesign and implement our events in such a way that attendees have a positive emotional experience!Transfer the positive feelings about the event to positive feelings about your organization. Move people to greater levels of engagement & support.

ElementsMusicDecorationsOther sensory experiencesCulinary delightsMagnificent odors

EventExample from an attendee ideally a gala or auction Describe the eventGreat detail, location, dcor, food, dress, activities, goalsBreak participants into 4 groupsSights, sounds, tastes, smells & tactileWhat can be added to elicit a strong, positive, emotional response from participantsReport back

Cool thingsMassage tables at golf tournamentLadies only, free raffleWieners and beans - @ Scouts galaWild game at Ducks DinnersEntertaining fundraising auctioneerCelebrity attendeesCandles, plants, cool decor

Event goals beyond initial revenue____________________________________________________________________

R. Scott Fortnum, MA, CFREChief Development OfficerSaint Elizabeth Foundationscottfortnum@saintelizabeth.com416-999-9582 / @sfortnum

Enter SandmanMetallicaMetallicaHammett, Hetfield & UlrichMetallica1991-08-01T12:00:00Zscott@fortnumgroup.com 2008 E/M Ventures2009-03-12 12:01:50Louisiana 1927Aaron NevilleAaron NevilleWarm Your Heart1991-06-11T07:00:00Zscott@fortnumgroup.com 1991 A&M Records2009-03-23 01:29:34Crazy TrainOzzy OsbourneOzzy OsbourneBlizzard of Ozz2002-04-02T08:00:00Zscott@fortnumgroup.com 1981 Sony Music Entertainment Inc.2009-01-28 01:43:42