Presentation nordstrom

Made By:Sneha SwapnilBCIPS

Nordstrom is known for the quality, trust and services.

With the acquisition of Best Apparel in 1963, the company was renamed NORDSTROM Best.

JOHN W. NORDSTROM – started his business from a simple shoe store.

“NORDSTROM- I like my money right where i can see it, hanging in my closet.”

1.“No Questions Asked” return policy.

2.Customer preference.

3. Personal book.

4. Fashion reward loyalty program.

5. Nordstrom has turned their stores into “A place to rest”.

6. Polite attitude of sales staff.

7. Different ways for shopping.

BUSINESS STRATEGY

More customer focused. Increase in Brand Loyalty. Defeat the competitors

Effectiveness of social networking on customers

FUTURE PLANS

• To open 50 new stores over the next 10 years.

Nordstrom never focused on the company or its employees, all of Nordstrom are very accrue to the customers, and that is the

“Secret to success” of them.

This Presentation is made by Sneha Swapnil during a Marketing internship under Prof. Sameer Mathur

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