View
176.910
Download
5
Category
Preview:
DESCRIPTION
porter's five forces with the case of apple
Citation preview
04/10/2023 1
PORTER’S 5 FORCES ANALYSIS
-Aditya, Devarsh,Foram , Jonty
04/10/2023 2
04/10/2023 3
04/10/2023 4Sources: www.ibef.org
04/10/2023 5
ABOUT COMPANYApril 1st,1976 - Founded
January 3rd,1977 - Incorporated
Headquarters - Cupertino, California
Co-founders - Steve Jobs, Steve Wojniak
CEO - Steve jobs
Industry - Computer software, computer hardware, consumer electronics.
Revenue - US$ 19.3 Billion 5 FO
RCES
AN
ALYS
IS
Sources: Mc Kensey report
04/10/2023 6
Hardware - Mac(personal computer series),Apple Remote Desktop
Software - Mac OS X, Mac OS X Server ,Quick Time, i Life, i Work, Logic pro, Cinema Display etc.
Consumer Electronics - i pod, i pod hi-fi, i phone, Apple TV
Employees - 19,787 full-time ; 3,399 temporary (March 31,2007)
Retail stores - 183( 1st in Manhattan, New York)
Competitors - HP, IBM, DELL
PRODUCTS AND FIGURES
Sources: www.apple.com
04/10/2023 7
PRODUCTS
5 FO
RCES
AN
ALYS
IS
04/10/2023 8
Substitutes
Supplier
New Entrants
CustomerExisting
rivalry in the industry
Threat of new entrants
Bargaining power of buyers
Substitute products & services
Bargaining power of the suppliers
04/10/2023 9
EXISTING RIVALRY
Windows OS and media player for playing music and video ( Microsoft)
Competition to Mac OS X (Linux)
Alternate sources of computer hardware (Dell, HP, Lenovo)
Small stylish MP3 players (Creative, Samsung, Sony)
Online music stores similar to itunes stores (Napster)
04/10/2023 10
THREAT OF NEW ENTRANTS
Streaming audio and video with v-cast (Verizon)
On demand online services (similar to i-tunes)
New entrants with disruptive technology (The “next google”)
04/10/2023 11
BARGAINING POWER OF SUPPLIERS
Suppliers of processors and computer memory (Motorola, IBM, Intel)
Strategic alliance/supplier of Mac (Microsoft)
Supplier of tv and movies (Disney, ABC, Fox, Sony)
Sources of music (BMG, Sony, Warner, Universal)
Magazine :outlook (April-2009)
04/10/2023 12
BARGAINING POWER OF CUSTOMERS
Customers share music using peer-to-peer networks without paying for music (Ares, Limewire)
Retailers may pressure for lower prices or better terms (Distributors)
Consumers/Businesses may reduce spending on computers if they fear economic downturns (Consumer Attitudes & Behaviors)
Consumer Refresh Cycles
Sources: Harvard Business review -09
04/10/2023 13
THREAT FROM SUBSTITUTES
Satellite radio for music (XM, Sirius)
Entertainment media, media and music (XBOX, PS2)
Alternative means to acquire music (Music CDs, DVDs)
Alternative sources for videos (Cable, Broadcast, Theatres)
Magazine :PC-1 (April-2009)
04/10/2023 14
RECOMMENDATIONS
FOR COMPANY:
Lowering the cost of products and maintaining the same quality standards
Can form joint – ventures
Knowledge Management
More number of retail stores for easy access
Continuous innovation to expand
04/10/2023 15
RECOMMENDATIONS
FOR OTHERS:Do not compromise on price for quality
Choose the products based on individual needs
Be unique and different
5 FO
RCES
AN
ALYS
IS
04/10/2023 16
THANK YOU
Recommended