Pnews Ad Options Overview Feb 11

Independent News & Media NI

IN&M (Northern Ireland) Digital-

Propertynews.com

Independent News & Media NI

Company OverviewCompany Overview

• Propertynews.com is owned by Independent News & Media

• Largest database of properties:

>32,000 NI resale properties

>7,500 NI rental properties

>300 new developments

• >95% market share within the

NI marketplace

• NI’s most popular website

• Traffic stats per month:

– Page views: 22 million

– Unique Users: 310,000

Independent News & Media NI

1) Home Page 2) Home Search

3) Search Results4) Brochure Page

Propertynews.com reader pathPropertynews.com reader path

Independent News & Media NI

Home PageHome Page

Features:

• Services e.g. housing reports, mortgage calculator

• Advice area

• Blogs

Advertising Opportunities:

• Leaderboard

• MPU (incl. expandable)

• Banner (incl. expandable)

• Affiliate buttons

• Page takeover

Independent News & Media NI

Advanced SearchAdvanced Search

Features:

• Define search criteria e.g. area, no. of bedrooms, price, etc.

Advertising Opportunities:

• Leaderboard

• MPU

• Double MPU

• Microbutton

• Page takeover

• Home Search Sponsorship

Independent News & Media NI

Search ResultsSearch Results

Accounts for circa 60% of all traffic

Features:

• Ten properties displayed

• Sort by

• Refine / Save search

Advertising Opportunities:

• Leaderboard

• MPU

• Skyscraper (incl. wide)

• Microbutton / Text ad

• Companion ads

• Page takeover

• Home Search Sponsorship

Independent News & Media NI

Search ResultsSearch Results

Independent News & Media NI

Brochure PagesBrochure Pages

Accounts for circa 30% of all traffic

Features:• Superior property presentation• Mortgage Calculator

Advertising Opportunities:• Leaderboard• MPU• Skyscraper (incl. expandable)• Microbutton / Text ad• Banner• Companion ads• Affiliate partners• Page takeover• Targeting e.g. property price, location

Independent News & Media NI

Brochure PagesBrochure Pages

Independent News & Media NI

Photoslideshow

• Prominent leaderboard advertising within slideshow

or

• Permanent branding e.g. middle or end of slideshow

• Photoslideshow achieves >5 million page impressions per month

Independent News & Media NI

4. Propertynews.com Map

Popular among readers, generating 3 million map pages per month

Features:• Unique design - combination of google maps & our own IT expertise• Google street view

Advertising Opportunities:• Leaderboard• Microbutton• Text ad• Map Sponsorship

Independent News & Media NI

Energy PerformanceEnergy Performance

Features:

• Certificate displayed

Advertising Opportunities:

• Leaderboard

• Button

Independent News & Media NI

Largest New Homes Listings in IrelandLargest New Homes Listings in Ireland

• Sponsorship of this section available

Independent News & Media NI

Largest Rental Listings in NILargest Rental Listings in NI

• Suitable for targeting a youth audience

Independent News & Media NI

Latest High Impact Creatives

Companion ads

Wings / reskin

Other Creative Ideas:

• Video ads• Page peels

Independent News & Media NI

Email OptionsEmail Options

Independent News & Media NI

Daily Property Alerts

• Multiple advertising opportunities within daily email alerts• >7,000 emails are sent each day • Popular among targeted readership• Hyperlinked to client website or micro site

Independent News & Media NI

Member Ezine

• Exclusively branded mail shot sent to the Propertynews.com database of 40,000 members

• Advertising can be targeted and segmented according to reader age, gender, type of house hunter

• Unlimited hyperlinks to client website

• Data capture options also available

Independent News & Media NI

Opportunities on Apps

Independent News & Media NI

IN&M Apps

• Propertynews App: 27,000 downloads

• NIjobfinder App: 6,000 downloads

• NIcarfinder App: 3,500 downloads

• Belfast Telegraph App launching April

Advertising available

within all Apps

Independent News & Media NI

Mobile Targeting

• Country / IP address• Operator – O2/Vodafone/Orange• Device• GPS Location*• Day of Week• Time of Day (hourly)• Specified Keywords*• User Profile (eg. Gender, age, occupation, marital status etc.)*• Frequency (based on user behaviour, no. of views, clicks, known /

unknown)

*Based on publisher presenting this information to the ad server.

Independent News & Media NI

Contact Details

If you would like more details or have any queries please contact:

Julieann TsangTel: 028 9055 4756Email: julieann@propertynews.com