Phone chase advert pitch

Moto G Phone Advert Pitch

Product Type and Name

- The product is a mobile smartphone.

- It is the Moto G second generation, by Motorola Mobility.

The Mock Up Advert

Product Audience

- People who use their phones for everyday use, mainly for the younger generation; for example, the age range of 16 - 38 is people that want the most out of their phone, and for it to have a range of features suited to modern day life.

- Social groups C2-A

- Psychographics - succeeders & aspirers

- Maslow - Self-actualization

Advert Style

- The style of the advert begins with a dramatic action sequence. It is a fast paced chase scene, with dramatic reactions from the characters on screen.

- Later on in the advert there is a contrasting switch to humour, which creates shock and hilarity in the audience.

How it appeals to Target Audience?

- The advert appeals to target audience by showing different features and uses of the phone. The target audience want to see a range of features that showcases the phone.

- The advert does this by utilising the directions feature included in the phone, as well as other features of the phone.

How does it compare to other adverts?

- Some of the adverts our group looked at the use of sex, fear, and shock tactics in order to sell their product.

- Our advert uses a sense of realism by demonstrating that you can be chased, sometimes for something valuable that you have.

- For persuasive techniques, our advert would use humour and repeated shots of the phone.

Advertising guidelines that we need to consider

- May need to consider Misleading advertising- Could give off a false message to viewers - Avoided by implementing a message at the end

or beginning saying otherwise

Thank You!

Thank you all for taking the time to watch our presentation for our advert. If you have any questions about it, please ask now!