Personal branding with LinkedIn

Personal Branding onlineA hands-on workshop on the do’s and don’ts in

creating a compelling LinkedIn profile

Personal Branding

Your online CV

A way to find the right people within a organization

What is Linked

Register and

Creating and updating your profile– Profile picture

– Summary

– Background

– Education

– Connections

– Groups

Tips & Tricks

Contents

https://www.linkedin.com/reg/join

Register

Your LinkedIn status

Account & Settings > Privacy & Settings [Manage] > Privacy tab > Sharing profile edits > Off

Disable sharing profile edits

There is a difference between your profile and your public profile. The latter is shown by search engineshttps://www.linkedin.com/profile/public-profile-settings

It is possible to create a profile in another langues. Think about which language should be your primary profile languagehttps://www.linkedin.com/profile/edit-profile-in-another-language

Your Profile

By default your current position

Change it to make it a real statement about you.

‘Vakkenvuller/re-stocker of the shelves’ @ JUMBO might not be a good idea to have as a professional headline

Professional Headline

A profile with a profile pictures is viewed 7 times more often

Look into the camera: it makes you look more trustworthy

Make sure you’re recognizable: close-up and with enough lighting

Profile picture

Information about who you are, what you stand for

Language? Who is your target group?

A summary is the best part of ‘personal branding’

Use keywords

Written in the first person: It’s yours and about you

Summary

Experience

Projects

Skills & Endorsements

Education

Background

Add photos, videos and documents to show your expertise

Adding at least two positions will increase the chance of someone viewing of your profile 12 times

Background > Experience

Tell about your current position

Projects you’ve worked on or teams you’ve worked in

Choose those projects that fit the field of expertise of your choice.

Make shure there’s not too much overlap with ‘Experience’

Background > Projects

To become an All-Start you need at least 5 skills

Background > Skills & Endorsements

Add the skills most interesting for your target group

Degrees and certificates

Make shure you don’t forget your current education. At ‘dates attended’ you can fill in your expected graduation year.

Background > Education

Groepen bieden een discussie platform voor personen binnen een bepaalde bedrijfstak, specialisme of ander

interessegebied.

Lidmaatschap kan aangevraagd of aangeboden worden

Zoek via ‘Groepenlijst’ of ‘Groepen die je misschien interesseren’; let op subgroepen

Statistische gegevens van een groep zijn op te vragen

Groups

Look for connections in close to you

– Family

– Friends

– Aquaintances

– Lecturers

– Fellow students

Connections

Change your profile’s URL

Status updates? Become visible and maintain your profile.E.g. connect to Twitter (both ways)

Get recommandations by giving them

Tips & Tricks

LinkedIn is the same as all other social media networks:

It’s impossible to create a compelling profile in just one day. It takes time, so you can’t start too early.

Tips & Tricks