Nonprofit Best Practices: The Investigative News YouTube Channel

The I-FilesA YouTube Channel

for Investigative Reporting

What is the I-Files?

• A hub for investigative news videos

• Curated by the CIR

• In a partnership with INN

• And these Major Contributors:CIR, INN Members, ABC, New York TimesNBC, Al Jazeera, BBC, NPR,

The Pulitzer Center, AU Investigative Wkshpetc.

Objectives

• To establish an investigative news channel on YouTube

• Grow an audience for investigative news

• Increase video production capacity of INN members

• Increase profitability over time

• Create a sustainable economic model for in-depth reporting

Benefits to INN Members

• An opportunity to showcase your best work to a larger audience

• Video production training

• Power in numbers — higher search ranking and ad rates

• Non-exclusive

• Shared revenue from advertising

How to Participate

• Contact mestalbot@cironline.org

• Send us links to your best videos

• Make sure that you have cleared all online video rights for any content you include

Launch Date:

July 24, 2012