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DW1-05Don Sim jianqiang U065371MLin Yongqing U082431NKong Yiting U091324JXu Yifeng U098844BSee Zhi Xiang Daryl U081958J
Technology description: To inculcate healthy eating habits via raising awareness of user’s food choices
Reason for this technology:What it should help with?Unhealthy eating trend among SingaporeansWhy it is important?
Colon Cancer
• Impact• Empower users to recognise & distinguish between healthy
junk food products
Targeted User Group:
• Main grocery purchaser of Singapore households• Does grocery shopping in supermarkets• Has decision-making power
Reasons:• Strong influence over family eating habits
-> Planning/Cooking of family meals
->Food selections
Targeted Activity: • Buying any food from the supermarket.
• Happens on a regular basis. • Activity that can be interrupted• Can be carried out alone or with others
Reasons• Singaporeans are taking in an excess of unhealthy
nutrients• By giving relevant information on what they buy, there is
greater chance of changing their dieting habits. • Difficulty in making healthier choices.
• Targeted Physical context:
• Supermarkets
• Labeled food products
• Trolleys
• Reasons:
• Popular grocery shopping venue
• Easy data collection process
• Bulk purchasing of groceries
• Many alternatives of a type of food product
• Social context:
• Surrounded by other food purchasers
• Cultural context:
• Value on efficiency
• Political context
• Supports government initiative – Healthier Choice Symbol
• LCD Device + Handheld Scanner• attached to supermarket trolleys • provides food content information for every item scanned by a handheld device
• (Optional) Mobile phone app to store data
MobilePhone app
MarketPlace’s Smart Cart Handheld Scanner
•Uses fun animations to show the proportion of healthier and junkier food items taken so far•Based on whether Healthier Choice product was chosen
•Displays more detailed information. •User switches between high/low and numerical
•Users can easily create their family profile•Provide better and more accurate information •Profile can be saved to mobile phone
• Its fun! • Subtly influence users to be more health
conscious• Educational value extends beyond the
supermarket• Innovating on current technology in a creative
manner for new purpose• Puts pressure on food producers to produce
healthier food
• Potential cost involved• Resistance from stakeholders
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