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Presentation to Interop 2009 in Las Vegas on using social bookmarking and tagging to help narrow the large costly gap in enterprise intranet search
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Next Generation Search: Social Bookmarking and Tagging
Thomas Vander WalPresented to: Interop 2009
Las Vegas, Nevada, USA :: 20 May 2009
Enterprise Search Success
?
Few organization claim 80% or better search
Let’s be optimistic
80% Success
1 in 5 searches do not find what is desired
In an organization with 500 daily searches
That is 100 failures
Average knowledge worker - 16% of time
searching
16% of 40 hours = 1.25hr
20% of 1.25 hrs =
15 minutes per week per knowledge worker
counter productive
At $60k salary, poor search cost per
person $375
Remember, we being optimistic
Knowledge workers are often the most efficient
at search
Most organizations have 40% to 70% search
success rates
We need help!
Traditionally search is based on:
Text
Links
Metadata
& what experts think we call (or should call)
things
Taxonomy
Result is still…
Objects often not found
Experts are not us!
Search Ecosystem
Objects created & added w/ metadata
Metadata often incomplete
Metadata automated
Categories & expert tags applied pre-search
Tag Augmented Social Search
InfoCloud Solutions, Inc. - 2009
What does your organization know?
InfoCloud Solutions, Inc. - 2008
What does your organization call things?
InfoCloud Solutions, Inc. - 2009
What do people in your organization call things?
InfoCloud Solutions, Inc. - 2009
What Is A Tag?
InfoCloud Solutions, Inc. - 2009
The “F” Word
InfoCloud Solutions, Inc. - 2009
Folksonomy
InfoCloud Solutions, Inc. - 2009
❖ Folksonomy is the result of personal free tagging of pages and objects for one's own retrieval
❖ The tagging is usually done in a social environment (shared and open to others)
❖ The act of tagging is done by the person consuming the information
Folksonomy: Definition
InfoCloud Solutions, Inc. - 2009
The value in this external tagging is derived from people using their own vocabulary and adding explicit meaning, which may come from inferred understanding of the information/object.
Folksonomy: Value
The value in this external tagging is derived from people using their own vocabulary and adding explicit meaning
People are not so much categorizing, as providing a means to connect items(placing hooks) to provide their meaning in their own understanding.
InfoCloud Solutions, Inc. - 2009
Every person is an expert in their own vocabulary (tags)
InfoCloud Solutions, Inc. - 2009
Every Tag is Sacred
InfoCloud Solutions, Inc. - 2009
Object Identity
Metadata
Interest
VocabularyDefinition
Folksonomy Triad
InfoCloud Solutions, Inc. - 2009
Object Identity
Metadata
Definition
Vocabulary
Terminology
Interest
Culture
Community
Dual Folksonomy Triad
InfoCloud Solutions, Inc. - 2009
Folksonomyvs.
Taxonomy
InfoCloud Solutions, Inc. - 2009
The Value of Tagging for Business
InfoCloud Solutions, Inc. - 2009
❖ Simple data/metadata externally applied to an object
❖ Used for sorting
❖ A hook for aggregating
❖ Provides identifier and/or description
❖ Personal markers
Tagging: Definition
InfoCloud Solutions, Inc. - 2009
Taxonomy Folksonomy
Business Employee
Object
Taxonomy vs. Folksonomy
InfoCloud Solutions, Inc. - 2009
Taxonomy Folksonomy
Taxonomy & Folksonomy
InfoCloud Solutions, Inc. - 2009
70% of Folksonomy tag terms not in Taxonomy
J. Trant regarding Steve.museum
InfoCloud Solutions, Inc. - 2009
Terms Around an Object
Taxonomy Folksonomy
- Ball- Sphere- Blue- #A6437
- Ball (89)- Circle (63)- Blue (23)- Orb (11)- Sphere (6)- Gradient (3)- ToBuy (3)- Darkblue (2)- Round (2)- … 26 more
InfoCloud Solutions, Inc. - 2009
Part #A6473 Terms
0
22.5
45.0
67.5
90.0
A6473
Distribution of TermsValidate
taxonomyor add totaxonomy Interest
& watch
Value inSynonyms &Unique views
InfoCloud Solutions, Inc. - 2009
Part #A6473 Terms
0
22.5
45.0
67.5
90.0
A6473
Distribution of TermsValidate
taxonomyor add totaxonomy Interest
& watch
Azure
InfoCloud Solutions, Inc. - 2009
Business Tensions
Naming control People’s vocabulary
In-house Outside service
$$$ w/ value $ w/ unknown value
Consistent Emergent
Sample groups Every perspective
Adjust Expectations
Search & Tag Ecosystem
Search
Find
Tag
When found, people hold onto objects by
tagging
InfoCloud Solutions, Inc. - 2008
tags from own perspective & context
InfoCloud Solutions, Inc. - 2009
Search improved w/ extended vocabulary
InfoCloud Solutions, Inc. - 2009
Search improved with more pointers to the
object
InfoCloud Solutions, Inc. - 2009
Takes as few as 1 or 2 people tagging to make a
difference
InfoCloud Solutions, Inc. - 2009
Much more than a tagcloud
InfoCloud Solutions, Inc. - 2009
Overview of social bookmarking &
folksonomy
InfoCloud Solutions, Inc. - 2009
2 Common Statements
Not enough people are using it
OMG! Pull the plug we have way too much info!
InfoCloud Solutions, Inc. - 2009
Solutions to comments
InfoCloud Solutions, Inc. - 2009
Semi-structure information to
structured
InfoCloud Solutions, Inc. - 2009
Facets
InfoCloud Solutions, Inc. - 2009
Filtering
InfoCloud Solutions, Inc. - 2009
Social search
InfoCloud Solutions, Inc. - 2009
Retrieval
InfoCloud Solutions, Inc. - 2009
Discovery
InfoCloud Solutions, Inc. - 2009
Social augmented search
InfoCloud Solutions, Inc. - 2009
Tool overview
InfoCloud Solutions, Inc. - 2009
IBM/Lotus Dogear
InfoCloud Solutions, Inc. - 2009
IBM/Lotus Dogear
InfoCloud Solutions, Inc. - 2009
IBM/Lotus Dogear
❖ Advantages❖ Part of full social software solution or can
be stand alone❖ Integrated tagging across Lotus
Connections applications❖ Easily ties in to LDAP/ActiveDirectory
❖ Disadvantages❖ Tagging is does not provide multi-word tag
terms (Las Vegas is LasVegas, etc.)
InfoCloud Solutions, Inc. - 2009
Connectbeam
InfoCloud Solutions, Inc. - 2009
Connectbeam
❖ Advantages❖ Full integration with enterprise intranet
search (Google, Fast, etc.)❖ Ties into LDAP/Active Directory❖ Plug-in to SharePoint
❖ Disadvantages❖ No facets
InfoCloud Solutions, Inc. - 2009
Knowledge Plaza
InfoCloud Solutions, Inc. - 2009
Knowledge Plaza
InfoCloud Solutions, Inc. - 2008
InfoCloud Solutions, Inc. - 2009
Knowledge Plaza
❖ Advantages❖ Facets❖ Search through group member’s eyes❖ Package results and easily share
❖ Disadvantages❖ Not easily integrated into enterprise
intranet search
InfoCloud Solutions, Inc. - 2009
Open Source
InfoCloud Solutions, Inc. - 2009
Thank You!
InfoCloud Solutions, Inc. - 2009
Contact
URL: http://infocloudsolutions.comE-mail: thomas@infocloudsolutions.comE-mail: thomas@vanderwal.netAIM: vanderwalSkype: tjvanderwalTwitter: @vanderwal
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