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Sept. 2013 PowerPoint presented at NCAN national conference.
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Tools and Resources for Outreach and Engagement
Federal Student Aid: 9/18/2013
No, Really! We're Here to Help…
Connecting Customers with Resources
College Access Professionals• Limited time and resources• Competing priorities
Students/Parents• Having conversations about college• Shifting from passive information recipients to participants in the
conversation• Will engage if “you are” where “they are”
FSA• Has resources you can leverage• Can help you reach and engage audiences
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What We’ll Cover
• Resources available from Federal Student Aid
• Ways you can use these resources
• Where to find these resources
• Coming soon…
• Q&A
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Public Service AnnouncementsGoal: •Create awareness of Federal Student Aid and the availability of funding to help pay for college or career school
Components (English & Spanish):•Television•Radio•Print•Web
Airing: Now through Dec. 2013
Available: StudentAid.gov/psa
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Publications: For CounselorsCounselors and Mentors Handbook
• Available online• Overview of federal student aid programs and FAFSA• Resource for working with students and answering questions
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Publications: For Students
These and other FSA publications, including fact sheets, are available at StudentAid.gov/resources
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Ordering Publications• Order publications at FSA Pubs:
www.fsapubs.gov
• If you do not have a mailing list (ML) number, you can request one for placing orders
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Web Bannerswww.studentaid.gov/link2us
Facebookwww.facebook.com/FederalStudentAid
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Facebook Post Examples
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Leveraging Facebook Content
“Like” our page and you’ll get all our content in your Facebook feed
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Leveraging Facebook Content
“Like” a specific post or piece of content
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Leveraging Facebook Content
“Share” our content
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Leveraging Facebook ContentPosts you can use
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Twitterwww.twitter.com/FAFSA
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Twitter Post Example
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Shortened link to info on StudentAid.gov
Leveraging Twitter Content
Follow Us
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Leveraging Twitter Content
Retweet Us
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Leveraging Twitter Content
Tweets you can use…
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Add the @FAFSA Stream to Your SiteGo to: http://twitter.com/widgets (must be logged in)
COPY & PASTE THE FOLLOWING CODE INTO YOUR WEB SITE: <a class="twitter-timeline" data-dnt=true href="https://twitter.com/FAFSA" data-widget-id="258219635218972673">Tweets by @FAFSA</a><script>!function(d,s,id){var js,fjs=d.getElementsByTagName(s)[0];if(!d.getElementById(id)){js=d.createElement(s);js.id=id;js.src="//platform.twitter.com/widgets.js";fjs.parentNode.insertBefore(js,fjs);}}(document,"script","twitter-wjs");</script>
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#AskFAFSA Office Hours on Twitter
•Integrates social media and customer service
•Different topic each month
•Tweet questions using #AskFAFSA
•SMEs available to answer questions live
•Summarize for those not able to attend
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Hosting Office Hours
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Storifywww.storify.com/FAFSA
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All the Q&As from each #AskFAFSA Office Hours are captured in Storify. This is a good resource for content.
YouTube
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www.youtube.com/FederalStudentAid
YouTube Playlists
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Leveraging YouTube Content
Download any of our videos:
http://studentaid.ed.gov/resources
Click on the video you want to automatically download
Subscribe to our YouTube Channel for the latest videos
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Embed Videos into Your Web Site
Instructions:•Go to YouTube.com/ FederalStudentAid•Select the video you’d like to embed•Click “Share” which will show you a new menu •Click the “Embed” option to receive the code •Copy and paste code to your site
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Infographics
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Leveraging Infographics
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www.visual.ly/users/federalstudentaid
Add Infographics to Your Web Site
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Add Infographics to Your Web Site
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Blog Posts (www.ed.gov/blog/topic/federal-student-aid)
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Customer Engagement
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Social Media Campaigns
• FAFSA Completion (Dec. 28 – March 31)• Heavily promoting the availability of the 2013-14 FAFSA and the
importance of completing it early• Team online Jan. 1st
• Loan Repayment Campaign (May 10 – June 30)• Messaging about responsible borrowing, repayment plans, etc.• Messaging targeted to specific groups and geographic locations
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Social Media Toolkits
Social Media Toolkits are available for:•FAFSA Completion•Responsible Borrowing/Student Loan Repayment
The Toolkits contain topic relevant:•Facebook Posts•Tweets•Videos•Infographics•Links to relevant blog posts
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Where to find these resources…
StudentAid.gov Homepage
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StudentAid.gov/resources
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Studentaid.gov/resources
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Link to Us
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Financial Aid Toolkit – COMING SOON!• Consolidates and organizes FSA resources and content into a
searchable online toolkit
Current FSA4counselors Website
• For organizations and individuals that interact with, support, or counsel students and families on funding a postsecondary education
• Updates FSA4counselors.ed.gov
• Target Release: Fall 2013
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Homepage Design
• Site structured around four main content areas:• Learn About
Financial Aid • Conduct Outreach• Get Training• Search Tools and
Resources
• Site will display on PC and mobile devices
DRAFT
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Search Tools and Resources
• Searchable database of resources
• Customers can filter their search by:
• Resource Type, such as videos, presentations, how to guides
• Audience Type
• Topic, such as FAFSA completion and loan repayment
• Time of the Year
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DRAFT
Other ResourcesFAFSA Demo Site
www.fafsademo.test.ed.gov• User name: eddemo• Password: fafsatest
Students can also contact:
Federal Student Aid Information Center• General info about federal student aid• FAFSA, PIN, and SAR assistance• 1-800-4-FED-AID (1-800-433-3243)
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FSA on Social Media
www.facebook.com/federalstudentaid
www.twitter.com/fafsa
www.youtube.com/federalstudentaid
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Questions and Discussion
Questions on the information presented today?
Any thoughts on current FSA resources?
What resources are we missing that you would find helpful?
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Contact Us
Wendy Bhagat, Director of Awareness and Outreach
wendy.bhagat@ed.gov
Susan Thares, Digital Engagement Lead
susan.thares@ed.gov
Tina Pemberton, Manager of Customer Communications
tina.pemberton@ed.gov
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