NBS8053 Introduction 2012

Introduction

Managing Information Systems

Lee SCHLENKER – EMLYON

Newcastle Business School

April 17th, 2012

What is an information system?

Business Partners

Stockholders

Clients

Employees

A set of resources designed to foster organizational learning

Objectives IS Information

Problem Internet

• Focuses today on use scenarios of how innovative forms of IT can help management engage business differently

• Has directed missions for firms including Apple, Ernst & Young, IBM, Microsoft, Oracle and SAP in the manufacturing, telecommunications, public works and service industries

• Author of three books, several dozen articles, has facilitated fifty corporate workshops and conferences throughout Europe

• Chair of Emerging Economies and Technologies at EMLYON• Managing Director of LHST sarl• Visiting Professor at the University of Newcastle

LHST : The Value Architects™

http://leeschlenker.comwww.lhstech.comwww.emlyon.com

Dr. Lee Harris SCHLENKERputs enterprise IT to work in supporting your customers’ success stories

What role does IT play in innovation?

Problem Internet

The objectives

EMM MIS

Understand the basics

• Study the fundamentals of an

Information System• Analyze the constraints and possibilites

of « structured » information• Explore how the potential links between

an IS and organizational learning• Analyze the potential value of 2.0

technologies

Problem Internet

Why is studying IS important?

• Understanding the implications

between « structured » and « unstructured data »

• Analyzing the difference between the data and reality

• Understanding how the data fits together

• Exploring the difference between data and action

Problem Internet

Evaluation

• Based on a case study• Focus points indentifying :

– the value proposition, – IT/Business alignment, – use of IT concepts/methodologies

The Problem

EMM MIS

IT Doesn’t Matter

• Nicolas Carr compares IT to previous tech revolutions such as railroads and electricity. In what ways is IT different?

• What proof can you offer that information technology in business no longer provides competitive advantage?

• Does the pervasiveness of IT mean there will be less innovation now?

• Hasn't competitive advantage come from unique use of the technology, not just from the technology itself? What examples can you give?

• Do recent advances in Cloud Computing and Mobile Applications confirm or contradict Nicolas Carr's claims?

Problem Internet

Technology and Innovation

• Conflict and opportunity – is there a business problem to solve?

• Suitability – is it adjacently possible?

• The Roadmap– how does technology provide a vision of « better »

• The Happy End – how do we best measure the results

Where Good Ideas Come From, by Steven Johnson

Commoditisation

• Over the last 70 years we have repeatly seen proof of innovation in IT : the spreadsheet, the ERP system, Social Network Applications

• In the early days, companies created their own legacy systems to put these ideas into practice

• As the technologies matured, companies editors standardized these applications in the form of products.

• Inevitably these products become simple commodities

Simon Wardley, "Cloud Computing - Why IT Matters"

Information

EMM MIS

Data, Knowledge and Action

Results

Actions

Knowledge

Context

DataProcess

Interprets

Decisions

Measures

Obtain

Define

Require

The ladder of initiatives™

Problem Internet

The defintion of information

• From an objective point of view, information refers to date in context that conveys meaning to an individual.

• From a subjective point of view, we could suggest that it’s the individual’s perspective of the data that implies meaning.

• Given these definitions what meaning do Wikileaks, Twitter, or Facebook have?

Problem Internet

Structured data

• Structured data refers to data that cabn be easily represented in textual/numeric form and stored in a database.

• Structured data is often logically organized around a data model or data object.

• Such models permit companies to compare and aggregate data in databases, datamarts and data warehouses.

Problem Internet

Non-structured data

• Data is considered « non-structured » if we can’t predefine its attributes and store it in a table or data base

• Examples of this kind of data include press clippings, videoclips, and songs

• In reality, this data isn’t « non-structured » - its just that its attributes involve « complex » relationships

http://jean.marie.gouarne.online.fr/bi.html

Problem Internet

What meaning do we attach to the data?

Figure (s)

Oracle

Antonello da Messina

Problem Internet

Information Systems

EMM MIS

Defining an Information System

A business information system is an organized set of resources (platforms, applications, procedures, data and

people) that capture the meaning of work

Problem Internet

The objectives of an IS

To help us understand the motivations, experience and objectives of the internal and external clients of the organization

Actifs Demandes en temps réel ...

Actionnaires

Compétition “made in” “made by” ...

Société

Peu de barrières d’entrée Acquisitions, OPA ...

Partenaires

Fidélité ? Vrai coûts ...

Clients

L’organisationL’organisation

Mobilité Valorisation des tâches ...

Employées

Problem Internet

The traditional description of an IS

Problem Internet

Are information systems mirrors of the organizational chart ?

Problem Internet

Are information systems mirrors of key processes?

Problem Internet

Technicity

Reflection

Imagination

Cooperation

Method

Action

John Holland

Are information systems mirrors of organizational skills and competencies?

Problem Internet

Information Systems are a question of perspective

• The financial perspective (entreprise resource planning)

• The logistics perspective (supply chain management)

• The client perspective(client relationship management)

• The community perspective(social media)

Problem Internet

Different sides of the coin

ERP SCM CRMHistory MRP Total Quality

ManagementClient contact systems

Measure QuantitativeStatic

QuantitativeDynamic

Qualitative

Perimeters Inside a firm Between firms Between firms and clients

ROI 5 to 7 years 1 to 3 years 6 months to 1 year

Problem Internet

The Internet

EMM MIS

The Internet

Internet: "The Big Picture" URL HTML, HTTP

500 million usersmore than 3 billion pages

Problem Internet

Programming the Web

Towards the semantic Web

I. Static web pages (HTML)

II. Web enabled applications(Dynamic Web Pages, ASP, JSP, PHP, ...)

III. Web services

Problem Internet

The Web as a set of information flows

• The Internet is only one component of the Web

• Web sites and portals are only isolated endpoints of information flows

• We capture the information flows on Twitter, Deezer, Facebook and Netvibes

Problem Internet

Digital footprints and clickstreams

• Before the Web we assumed that our digital footprint was as ephemeral as a phone

• Clickstreams can provide a level of intelligence about how people use the Web

• Innovative companies have figured out how to deliver great Web-based services by divining clickstream patterns

• We have yet to aggregate the critical mass of clickstreams in a database of intentions

Prof. Lee SCHLENKER

Problem Internet

How does IT improve Productivity?

Focus Improve Knowledge Leverage Measure

Organization Processes Explicit Transactions Efficiency

Services Delivery Implicit Interactions Effectiveness

Networks Relationships Emerging Interactions Innovation

Search Relevancy Connected Proximity CTR

Problem Internet

Workshop

EMM MIS

How would you build a workspace?

• Cecile Balmond – Informal• (Work) spaces aren’t bound by

technology but by vision• Rules aren’t boundaries, just

considerations• Vision, actors, events,

outcomes, gateways

A Mashup

Problem Internet

Main featuresWhat is a Dashboard?Registration

Simple RegistrationFacebook ConnectProfileSign InEdit your account infoChange profile imageEmail settingsChange passwordManage DashboardsBackup FeedsThird Party Services

Dashboards

Private & Public DashboardsApp ViewReader ViewSettingsThemesKeyboard ShortcutsSharingMobile Versions SpecificsSign-iniPhone, Android versionWap version

Netvibes is a mash-up that allows you to construct a personalised page filled with near real time content on the subject of your choice

Add in information flows

Problem Internet

• Five groups : Vision, actors, events, outcomes, gateways

• Five pages : Group page, conflict, skills and aptitudes, roadmap, metrics

• Each page : HTML page, Twitter, Documents, News, Videos, Link to Public page

• Communicate the URL of the public page to research@lhstech.com

Become a value architect™

Problem Internet

Mobile and tablet version

Resources

EMM MIS

Collaborative Platform

Problem Internet

http://www.valuearchitect.org/

• Administrative details • Recommended readings• Course support• Current events• Discussion forum/help desk

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