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Welcome to our presentation
Submitted to Ishtiaq Arif Assistant Professor
School of Business Studies MBA (MKT & Bank Mgt.) SUB BBA (DCC under NU), PGDBM
Submitted By Md. Mezbauddin Ahmed Id: 2014110001047 Mohhama Azharul Haque Id: 201411000104 Md. Rezwan Khan 2014110001030 MAHBUBUR RAHMAN Id:2014110002003 MD. ARIFUZZAMAN 2014110002006
Project Nation Branding: Comparision Between
Bangladesh & India
Our project Nation Branding through RMG Sector
What is Brand????
Nation Branding
We will Brand our Nation ….. With RMG Sector…
ABOUT RMG Sector of Bangladesh
Bangladesh’s RMG sector has a bright future as close competitors like China ,india,Vietnam,Srilanka
The boom industry Most earning Foreign revenue RMG Sector Called the HIDDEN
TREASURE.
Comparision Between Bangladesh & India
Title Bangladesh India
Worker 4 million 40 million
Total GDP contribution
21.03% 14.05%
Wages rate 0.39 usd/hr 0.57 usd/hr
Export Volume 25491.40 million dollar
15270.13 million dollar
Buyer working About 500 About 400
Total Factory About 5000 About 4,135
Contribution in total export
75% 64%
Global apparel export
5.1% 5.4%
Shipment in 2013-14
$4.9 billion $3.2 billion
Prospective of RMG Industry Market Diversification Flow of Investment Lead Time Infrastructural Impediments Labor Productivity Cheap Labor cost
The Barrier of Indian Apparel Industry…… Higher Tariffs Higher Tariffs Labor cost higher than Bangladesh Phasing out of Quotas
SWOT Analysis.. Strength: Energy at low price Excellent Tele-communications network Convenience of duty free custom
bonded w/house Looking forward to Duty Free Excess to
US, eu
Weakness Lack of marketing tactics A small number of manufacturing
methods Lack of training organizations for
industrial workers Subject to natural calamities
Opportunity EU is willing to establish new industry If skilled technicians are available.. If have large warehouse
Threat… Neighbor countries Quality less materials Political unrest
Thank you for stay with us…
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