Music video day

welcome to the clc

help us maintain our high standard environment

• Food and drink • Mobile phones • Chairs • Noise

• Smoking• Poor behaviour • Air conditioning • Tidy Rooms• Moving of Equipment

Media Week:Music Video

Production

Media Week:Music Video - The Project

Working in groups, you will Produce, Film and

Edit a Music Video for a track of your choice!

Media Week:Music Video - The Project

Day 1: Pre-Production and PracticeDay 2: Production (The Filming)Day 3: Post-Production (The Editing)This is a tight schedule so you will need to make the best use of your time - in and out of class.

Media Week:Music Video: The Background

• ‘Short film or video that accompanies a song’• Marketing Device• Variety of styles used: Animation, Live Action, Documentary, Abstract etc• Two Main Types: ‘Live’ Performance, Conceptual• August 1st 1981 - MTV and The Buggles• Examples

Media Week:Music Video Production

Roles and Responsibilities

The Key to Success!

• Planning and

Preparation

• Good Teamwork

• Enjoy it!!

The Main Roles

• Producer/Production Manager• Director• Camera/Lighting (Director of Photography)

• Editor• Cast of ActorsNB: On small (low budget) productions it is common for one person to undertake more than one role.

‘The Boss’

The Producer has overall responsibility for the project.

The Producer manages budgets and schedules and

ensures that both are adhered to.

As a Production manager the main responsibility is to

ensure that everyone is in the right place at the right

time, and doing their job effectively.

• Producer (Production manager):

The Main Roles

Responsible for visualizing the projects overall look and style. The Director has final say on whether angles, performances etc are ‘fit for purpose’.

The Director liaises with all the team to ensure that

the best results possible are achieved, within time

and financial constraints.

• Director

The Main Roles

This role involves delivering the vision of the

Director onto tape. The Camera Operator

must make sure that the quality of the

footage taken is as high as possible, and fits

with the intentions of the project. They will

position the camera and frame the shot.

• Camera Lighting (D.o.P)

The Main Roles

‘Actors’ need to be comfortable in front of

the camera. They should be capable of

performing in the required style. They also

need to be able ‘lip-sync’ accurately - they

need to know the words to the song!

• Actors

The Main Roles

The editor is responsible for assembling

the footage that is shot. The pace and/or

structure of the finished piece may be

decided upon by the Editor.

• Editor

The Main Roles

Media Week:Music Video Production

Composing Your Shots

Shows entire body and some of the surroundings. Often used at the start of a program or scene. Lets the audience know where the action is set. Sometimes called Long Shot (LS)

Wide Shot (WS)

Composition/Framing

Includes the upper half of the body, cutting the person off near the waist. Shows more character emotion, or reaction than wide shot. A typical shot for interviews. Often called Mid-Shot

Medium Shot (MS)

Composition/Framing

“Head and shoulders” shot. Provides even more emotion or reaction than the Medium shot. When focused on objects, helps audience see details that they might otherwise miss. Often used for interviews.

Close Up (CU)

Composition/Framing

Maximum dramatic effect. Used when speech or reaction

is very important or very emotional. Commonly used on

MTV

Extreme Close-up (ECU)

Composition/Framing

Media Week:Music Video Production

The Camera

Media Week:Music Video Production

Today’s Practice:To film any ‘ordinary task’ being completed. The task must be covered using ALL the angles mentioned today. This sequence will then be edited using i-Movie.

Media Week:Music Video Production

The Editing Software

Media Week:Music Video Production

Planning your Video

Project….

Elements of Form

Mise-en-scene

• Location(s)

• Characters

• Costume/Make-up

• Props

StoryboardsProduction/Title

Storyboards

What you will need to consider.…• WHO? Who will star in your video? Are they available when they are needed? Can they ‘perform’ as needed? Would it better for your group to do it?

• WHERE? In which places will your Video be set? Are you allowed to film there? Can you get access for long enough?

• HOW? How much footage is required to have the whole track covered? How will the actors know what to do? How will you play music on set?

You will need.…• Camera + Tripod + Tape(s)• Lyrics• Planning work (Storyboards/Shot List etc)

• Cast (Good quality lipsync)

• Music Source + Track• Creativity• Plenty of footage

You might need.…

• Plan B• Costumes• Permissions• Phone Numbers• Patience

Hints and Tips!• Plan AT LEAST one shot for

each line of dialogue• Film the whole ‘performance’ in

WS - for safety.• Be creative - but keep it simple!• Really know (and like) the song you choose!• Be Polite• Have Fun!

Media Week:Music Video

Production

Media Week:Music Video

Production

Media Week:Music Video

Production

Media Week:Music Video

Production

Media Week:Music Video

Production