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Li
Lipsey School of Real Estate2011 Systems for Success
Presented by
Mike Lipsey, MCRE
Module 8 Social Networking
8.1…………….………………..……Traditional Involvement 8.11…...............................Community
Involvement 8.12……......……………....Real Estate Involvement
8.2……………………………….……………….eInvolvement8.21…………… …………...……..Social Networking8.22..…………….……………..…Personal Branding8.23…………..….………………….....Team Branding
Module 8: Social Networking
Social Networking Spectrum
Human Digital
Sophistic
ated
Simplis
tic
Sophistic
ated
Sophistic
ated
Simplis
tic
Sophistic
ated
Simplis
tic
Big Brother
CCIMNAIOP
PhilanthropySIOR
Personal Bio
Team Website
Community Involvement
8.11
Involvement With Community Emphasis
Goals / Benefits Long Term Relationships, Not Short Term Benefit Personal Satisfaction Benefiting Community Progress
Community Involvement8.11
Community Involvement8.11
Community Involvement8.11
Community Involvement8.11
Community Involvement8.11
Community Involvement8.11
Community Involvement8.11
Real Estate Involvement
Involvement Specific to the Real Estate Industry
Goals / Benefits Long Term Relationships, Not Short Term Benefit Mutual Beneficial Financial Performance Sharing and Receiving New / Efficient Practices
8.12
Real Estate Involvement8.12
Real Estate Involvement8.12
Real Estate Involvement8.12
Real Estate Involvement8.12
Real Estate Involvement8.12
Real Estate Involvement8.12
Community / Real Estate Involvement8.118.12
Community Involvement
Commitment Personal Benefit Financial Benefit
1. _______________ _________________ _________________ _________________
2. _______________ _________________ _________________ _________________
Real Estate Involvement
Commitment Personal Benefit Financial Benefit
1. _______________ _________________ _________________ _________________
2. _______________ _________________ _________________ _________________
Establishing Involvement
eNetworking
8.21
eNetworking Non Traditional Networking, Using Social Networking
Goals / Benefits Reaching Out to New and Untapped Relationships Spreading Message to Large Audience with Little Effort Sharing and Receiving New / Efficient Practices
eNetworking – Twitter (Screen Shot)8.21
eNetworking – Twitter (Example)
8.21
eNetworking – LinkedIn (Screen Shot)8.21
eNetworking – LinkedIn (Example)
8.21
eNetworking – FaceBook (Screen Shot)8.21
eNetworking – FaceBook (Example)
8.21
eNetworking (You Tube)8.21
Personal Branding
Personal Biographical Outline of Practices and Achievements
Goals / Benefits
Gives Clients and Colleagues an Idea of Who You Are Allows one the Ability to Track and Promote Listings /
Availabilities Easily Uploaded, Reached Quickly
8.22
Personal Branding8.22
Team Branding
Team Branding Created Website Specific to the Marketing of a Specific
Team
Goals / Benefits Show Colleagues and Clients Team Sophistication Allows Teams to Keep Others Up to Date on Listings and Team
News
8.23
Team Branding8.23
Team Branding8.23
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