Mass media & teaching learning

Use of Mass Media in the Use of Mass Media in the Teaching-Learning ProcessTeaching-Learning Process

9 July 2010, IGNOU9 July 2010, IGNOU

Introduction to ModuleIntroduction to Module

• Learning From ExperienceLearning From Experience• Basic Conceptual UnderstandingBasic Conceptual Understanding• Focus on Developing A Concrete Strategy for Using Media ToolsFocus on Developing A Concrete Strategy for Using Media Tools( What Can We ( What Can We DODO To Teach The Subject More Interestingly and More Effectively) To Teach The Subject More Interestingly and More Effectively)• Brief Introduction to Methods, Aids, PlansBrief Introduction to Methods, Aids, Plans• Applied PlanningApplied Planning

Approach:

Structure:• 3 Sessions of 30 mins. E ach• Presentations, Discussions • Group Activity With an Aim To Generate Participation and Hands On Learning

IMAGINE:

- Class on Tourism in Arunachal - Describe to students at Bangalore/Chennai/Baroda

How Do We Communicate?How Do We Communicate?

Communication CoreCommunication Core

Old & New Ways of TeachingOld & New Ways of Teaching

• Better• Also More Difficult• More Effort Needed

• Has Limitations• Easier Way to Teach as There is Less Involvement

Media as the MediumMedia as the Medium Here media acts as a Here media acts as a

“connector”- a hub around “connector”- a hub around which all other arms of which all other arms of teaching-learning response teaching-learning response can link up tocan link up to

Create ‘knowledge-sharing’ Create ‘knowledge-sharing’ partnershipspartnerships

Cone of ExperienceCone of Experience

What are teaching Aids?What are teaching Aids?

-Devices that present units of knowledge Devices that present units of knowledge through sound or visual stimuli or both, through sound or visual stimuli or both, the aim being to help learning. the aim being to help learning. -They help to concretize knowledge and help They help to concretize knowledge and help in making a learning experience real, in making a learning experience real, living and vital. living and vital. -They act as a supplement to knowledge in They act as a supplement to knowledge in the textthe text

Involves utilization of more than one sensory channel, helps to clarify, establish and correlate accuracy, interpretations and concepts

Key Factors:Key Factors:

Supplements the Spoken WordSupplements the Spoken Word

Supplements the material in textbooksSupplements the material in textbooks

Makes learning real, vivid interesting and life likeMakes learning real, vivid interesting and life like

Helps develop concepts, improve attitudes and appreciationHelps develop concepts, improve attitudes and appreciation

•Makes learning Makes learning permanentpermanent, compelling, compelling

•

Who Can Use Teaching Aids?Who Can Use Teaching Aids?

Who can use talking as a tool of communication?!Who can use talking as a tool of communication?!

Teaching Aids are universal, multi-applicable and multi-Teaching Aids are universal, multi-applicable and multi-user baseduser based

teacher education / distance learning / Office teacher education / distance learning / Office procedures / tourist guide orientation / / conventional procedures / tourist guide orientation / / conventional classroomsclassrooms

Basic Aids:Basic Aids:

Chalk BoardChalk Board

White BoardWhite Board

Bulletin BoardsBulletin Boards

Field TripsField Trips

Types of Teaching Aids

Printed AidsPrinted Aids

PeriodicalsPeriodicalsBooksBooksNewspapersNewspapers

Types of Teaching Aids

Visual Aids:Visual Aids:SlidesSlides

Film StripsFilm Strips

ModelsModels

SpecimensSpecimens

Types of Teaching Aids

Graphs & ChartsGraphs & Charts

Pictorial materialsPictorial materials

Globes and MapsGlobes and Maps

DiagramsDiagrams

Time LinesTime Lines

TablesTables

Types of Teaching Aids

Audio Aids:Audio Aids:

Tape RecordingsTape Recordings

Phonograph DiscsPhonograph Discs

RadioRadio

Mobile PhonesMobile Phones

Types of Teaching Aids

Audio-Visual Audio-Visual AidsAids

Motion PicturesMotion Pictures

Television/VideoTelevision/Video

DramatizationDramatization

Types of Teaching Aids

Trinnnngggggg!Trinnnngggggg!

Working with the Students and The MediaWorking with the Students and The Media

1. Put yourself in their shoes1. Put yourself in their shoes

What do you like to read/ see/ hear ?What do you like to read/ see/ hear ?

How much ?How much ?

Where?Where?

What Guides Use of Media What Guides Use of Media

How Best Can We Use The Media?How Best Can We Use The Media?

1.1. Radio:Radio:

interactive phone-in programmesinteractive phone-in programmes

radio dramas (like the ones on dealing with HIV AIDS)radio dramas (like the ones on dealing with HIV AIDS)

docu-featuresdocu-features

2. Television2. Television

AdvertisementsAdvertisements

Interactive programming- EDUSATInteractive programming- EDUSAT

Information based animated and live response Information based animated and live response demonstrations- GYAN DARSHANdemonstrations- GYAN DARSHAN

How Best Can We Use The Media?How Best Can We Use The Media?

3. Print & Advertising3. Print & Advertising

newspapers devote more space to education as well as newspapers devote more space to education as well as information information

Information should be VISUAL rather than textual – as Information should be VISUAL rather than textual – as visual messages carry more impact than text heavy ones. visual messages carry more impact than text heavy ones.

How Best Can We Use The Media?How Best Can We Use The Media?

New Media• Website (40 m users)• E-newsletters • E-mailers• Mobile phones• ATM screen appeals

- Understand the students’ needs- Understand the students’ needs

- Take into account the entry level behavior- Take into account the entry level behavior

- KISS- KISS

Working with the MediaWorking with the Media

Do your researchDo your research

WhereWhere is the space? is the space?

When is it available?When is it available?

How can it work?How can it work?

Working with the MediaWorking with the Media

Think out of the boxThink out of the box Make an Impact, provide noveltyMake an Impact, provide novelty Feed statisticsFeed statistics Be ready with hooks & anglesBe ready with hooks & angles Link up with real life scenariosLink up with real life scenarios Be armed with case studies to bring the issue alive. Be armed with case studies to bring the issue alive.

Working with the MediaWorking with the Media

• Don’t approach mass media for everything

• Sometimes an a black board lesson can be more effective

• Radio can be more cost-effective than TV

• The shelf life of a publication is greater than a TV ad

Caution Caution

TELL MEHOW

TEACHERSUSE

DIGITALMEDIA?

I podcast lessons,interviews, summaries,reviews, updates

I slidecastphotos,graphics,reports,stories

I vodcast role plays,discussions, projects,tutorials

I screencasttutorials,software

BLOOM

I USE DIGITAL MEDIA RESOURCES TO ASSIST MY STUDENTSTO ACQUIRE KNOWLEDGEAND COMPREHEND ANDAPPLY THAT KNOWLEDGE

BACK

NOWTELL ME

HOWSTUDENTS

USEDIGITALMEDIA?

I producevideo projects.

I record audiointerviews andproject summaries

I create digital reports

I develop multimediapresentations

BLOOM

I USE DIGITAL MEDIA TODEVELOP PROJECTS THATREQUIRE ME TO ANALYSE,SYNTHESISE AND EVALUATE INFORMATION.

BACK

SHOW ME

for Teachers and Students

MICROPHONE MP3 RECORDEREDITING

SOFTWAREEARPHONES

ONLINE RECORDER ONLINE HOST

PREPARE

PRODUCE

HOSTPHOTO STORY

Group ActivityGroup Activity1.1. Division into 3 Groups….A,B,C Division into 3 Groups….A,B,C

A - Science TeachersA - Science TeachersB - Maths Teachers B - Maths Teachers C- Language Teachers C- Language Teachers

ThinkThink

LinkLink

ShareShare

Reflection Time…Reflection Time…

Trinnnngggggg!Trinnnngggggg!

Applied LearningApplied Learning

Group Activity: Group Activity:

Devise 1 teaching aid to explain Devise 1 teaching aid to explain

any concept in your area of workany concept in your area of work

Group ActivityGroup Activity

Explanation of Group Work Explanation of Group Work - Develop a Plan for Teaching your specific subjectDevelop a Plan for Teaching your specific subject- Work with your group members to create mass media teaching aidsWork with your group members to create mass media teaching aids- Present the lecture to the class (5 mins each) Present the lecture to the class (5 mins each) - Peer Review and EvaluationPeer Review and Evaluation- Review, Feedback and LearningsReview, Feedback and Learnings

What they should be like What they should be like ConsistentConsistent

Focused message deliveryFocused message delivery

Student-friendlyStudent-friendly

Concise and clearConcise and clear

Emotive appealEmotive appeal

TimelyTimely