Marist College SCA - Integrated Communication Intern Presentation

School of Communicati

on and the

Arts:Social

Media UsePresented By:Integrated Communication Intern

Alyssa Bronander

Characteristic of a Strong

Social Media StrategyRelevant

Real

Responsive

RelationshipCourtesy of Fluid Studio Presentations

•http://www.youtube.com/watch?v=8JaBAgu6xTA&feature=fvst

Socialnomics

Facebook

400 million users on Facebook with over

50% logging in at least once a day

Average user spends more than 55 minutes per day on Facebook

Why Social Media?

Twitter

At the end of 2009 twitter had approx.

75 million active users

6-8 million new users per month

Why Social Media?

1. Manage and monitor social media sites

2. Actively search for newsworthy events

My Responsibilities

1. Created Accounts

2. Recruited “fans” and “followers”

3. Connected with students and faculty

What I Have Done

Promotion of…– Events

–Club/faculty/student accomplishments–Other news that your department

How I Can Help You

• Monitored DailyContentUsers

Responses• No Problems to Date

The Risk

1. Gathering and sharing info

2. Showcasing student and faculty work

3. Providing a platform to broadcast events

4. Emergency notification

How Universities are Using Social Media

5. Connecting people

6. Producing, not just promoting

7. Creating a dialogue and communicating with students

Courtesy of Fluid Studio Presentations

Gathering and Sharing Information

Showcasing Student and Faculty Work

Providing a Platform to Broadcast Events

Producing, Not Just Promoting

Producing, Not Just Promoting

Producing, Not Just Promoting

FASHIONOLOGY OPENING

Connecting People

0

15

30

45

60

75

90

105

120

20 28

58

Total Twitter Followers 58 Followers

Sept

Oct

Nov

Connecting People

8

31

51

67 7377

Lifetime Total Likes82 Fans

Lifetime Total Likes of your Page (Total Count)

Creating a Dialogue and Communicating with

Students

Creating a Dialogue and Communicating with

Students

4 7

13 6

4 12

0

5

10

15

20

25

30

RETWEETS MENTIONS

Twitter Activity21 Retweets25 Mention

NovOctSept

The Future…