Manual de Vocería en crisis

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Vocería

Created with Haiku Deck, presentation software that's simple, beautiful and fun. By Ana Aguilar

Photo by MaloMalverde page 1 of 21

Vocería

Created with Haiku Deck, presentation software that's simple, beautiful and fun. By Ana Aguilar

Photo by solo3puntos page 2 of 21

Vocería

Created with Haiku Deck, presentation software that's simple, beautiful and fun. By Ana Aguilar

Photo by psoe extremadura page 3 of 21

Vocería

Created with Haiku Deck, presentation software that's simple, beautiful and fun. By Ana Aguilar

Photo by Corporación Ruta N page 4 of 21

Vocería

Created with Haiku Deck, presentation software that's simple, beautiful and fun. By Ana Aguilar

Photo by Aurora Díaz_2005 page 5 of 21

Vocería

Created with Haiku Deck, presentation software that's simple, beautiful and fun. By Ana Aguilar

Photo by Snow Doll page 6 of 21

Vocería

Claridad No tecnicismos No conteste lo que no entiende 

Created with Haiku Deck, presentation software that's simple, beautiful and fun. By Ana Aguilar

Photo by CACPHOTOS page 7 of 21

Vocería

hable poco use titulares comience con la conclusión de lo que dirá enfocarse en tres mensajes clave

Created with Haiku Deck, presentation software that's simple, beautiful and fun. By Ana Aguilar

Photo by marsmet525 page 8 of 21

Vocería

Conozca los medios de comunicación a los que hablará Conozca el target de cada medio ¿Qué saben ellos?

Created with Haiku Deck, presentation software that's simple, beautiful and fun. By Ana Aguilar

page 9 of 21

Vocería

NO mienta/ No especule Datos y estadísticas ayudan Coherencia: Comunicación verbal y no verbal  

Created with Haiku Deck, presentation software that's simple, beautiful and fun. By Ana Aguilar

Photo by fusky page 10 of 21

Vocería

Responder o hacer como que responde Los afectados o victimas son lo más importante y las acciones para restablecer el orden

Created with Haiku Deck, presentation software that's simple, beautiful and fun. By Ana Aguilar

Photo by neregauzak page 11 of 21

Vocería

No responda comentarios de terceros Controle las preguntas No a las trampas

Created with Haiku Deck, presentation software that's simple, beautiful and fun. By Ana Aguilar

Photo by Soiden page 12 of 21

Vocería

Created with Haiku Deck, presentation software that's simple, beautiful and fun. By Ana Aguilar

page 13 of 21

Vocería

3 ó 4 ideas que sustentan el objetivo. • Enúncialas como frases simples y claras. • Impulsan a la acción planteada en el objetivo. • Lo que deben recordar después de la presentación.

Created with Haiku Deck, presentation software that's simple, beautiful and fun. By Ana Aguilar

Photo by Lucy Nieto page 14 of 21

Vocería

No puede dejar lugar a interpretaciones o a segundas lecturas, ni tiene que ser tan resumido que no explique nada, ni tan extenso que pueda confundir al público.

Created with Haiku Deck, presentation software that's simple, beautiful and fun. By Ana Aguilar

Photo by Daquella manera page 15 of 21

Vocería

Created with Haiku Deck, presentation software that's simple, beautiful and fun. By Ana Aguilar

Photo by Dasic Fernandez page 16 of 21

Vocería

Created with Haiku Deck, presentation software that's simple, beautiful and fun. By Ana Aguilar

Photo by Eneas page 17 of 21

Vocería

Created with Haiku Deck, presentation software that's simple, beautiful and fun. By Ana Aguilar

Photo by gorriti page 18 of 21

Vocería

Created with Haiku Deck, presentation software that's simple, beautiful and fun. By Ana Aguilar

Photo by godzillante|photochopper page 19 of 21

Vocería

Created with Haiku Deck, presentation software that's simple, beautiful and fun. By Ana Aguilar

Photo by Crystl page 20 of 21

Vocería

Una respuesta eficaz desde el punto de vista de la comunicación es aquella que responde a la pregunta e incluye un mensaje clave. A esta técnica se le llama Respuesta + 1

Created with Haiku Deck, presentation software that's simple, beautiful and fun. By Ana Aguilar

Photo by Rantes) page 21 of 21

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