Managing Your Web Site (Drupal/CiviCRM)

Managing Your Web Site (Drupal/CiviCRM)

Rooty Hollow LLCColumbus, Ohio

Building Online Communities

Content & Constituent Management

Acronym Soup

CMS: Content Management System

CRM: Constituent Relationship Management

WYSIWYG: What You See Is What You Get

Using The Web

Know your audience

Kids use social networks: Facebook, YouTube, SMS (Text Messaging)

Adults are on twitter: The fastest growing user base on Twitter is 35-49 yrs

Fastest growing Facebook audience: 60yrs +

The Web is Technical

With old style web sites you need some technical knowledge:

Uploading the pageKnow programming languages like HTMLEach page stands aloneChanges that affect all the pages (i.e. new menu items) are painful

What is a CMS

Content Management System

Takes the tech out of the webIf you know how to use Word, you can edit your pagesNo special software, if you have Internet Explorer or Safari you have the software you needIt's secure, no one has access unless you give it to them

What is Open Source

No Licensing Fees

100,000's of developers all around the world

You can change it, re-publish it (as Open Source of course)

Examples Mozilla Firefox, Moodle, Open Office

Who uses it: Google, Orbitz, Facebook, etc...

Drupal

An Award Winning Content Management system

Built on Open Source technology (MYSQL, PHP, Javascript)

Used on more than 250,000 sites internationally

Infinitely customizable

Thousands of Add-on

If you want it, someone has done it!

3rd Party Integration (Facebook, Moodle, Twitter, Salesforce.com, CiviCRM, YouTube)

Voting Tools

Calendars

Video hosting

Easy editing

Change the look of your site with the click of a button

Choose between different designs

Use a custom design built for your site

Download free designs from drupal.org

Purchase designs from a 3rd party like Top Notch Themes or Template Monster

Any style site you want

Blog

News feed

Brochure

Networking

E-commerce

Membership database(s)

Control User Access

Administrator decides who can

See what content

Add/edit content

Publish content

Sample Drupal Sites

Nature Conservancy (http://www.nature.org)

The Onion (http://www.onion.com)

Recovery.gov (http://www.recovery.gov)

ITSCO (http://www.itsco.org)

CiviCRM

CRM Stands for Constituent Relationship Management

Features include:Donor DatabaseContribution ManagementEvent ManagementMembership ManagementCase Management

CiviCRM Integration

CiviCRM integrates with 2 Open Source Content Management Systems: Drupal & Joomla

Further CiviCRM can be installed on its own, without any other systems acting as a front end

Built on established systems

CiviCRM (like Drupal) is built on enterprise level systems

MYSQLPHP

Sample CiviCRM Sites

Wiki Media Foundation (the foundation behind wikipedia (http://fundraising.wikimedia.org)

Amnesty International (http://www.amnesty.org)

TechSoup (http://www.techsoup.org)

Open Source Benefits

Moves at the speed of the Internet

Allows for easy maintenance of complex structures

Allow as many or as few editors as you want

Allows you to focus on the content

Open Source Pitfalls

The software is free. Setting it up takes time and expertise.

It's something new, getting used to it will be a challenge

Having your content ready is key

My contact info

Jim Taylor, ownerRooty Hollow LLC

(614) 432-8609

jim@rootyhollow.comhttp://www.linkedin.com/in/rootyhollow

http://www.twitter.com/jalama