View
1.925
Download
2
Category
Preview:
DESCRIPTION
Workshop presentation given at the SLANZA (School Library Association of New Zealand Aotearoa) in Wellington, July 2013 looking at What are the effective ways to promote library services and programmes to your wider school community? How do you market these to your teachers or your parent community? When you've created the opportunity, what should you tell them? And once you've made those precious connections, how do you build on them and water the seeds you've planted?
Citation preview
Making a Lasting Connection with your School
CommunitySLANZA Conference
WellingtonJuly 17th 2013
What are the effective ways to promote library services and programmes to your wider school community?
How do you market these to your teachers or your parent community?
When you've created the opportunity, what should you tell them?
And once you've made those precious connections, how do you build on them and water the seeds you've planted?
http://flic.kr/p/9J4wsz
Where to start?
Where to start?• Planning … Planning … Planning
Where to start?• Planning … Planning … Planning
• What is your vision for your library?
Where to start?• Planning … Planning … Planning
• What is your vision for your library?
• A Librarian’s 2.0 Manifesto
• Now have a go at writing your own with your library in mind
Where to start?• Planning … Planning … Planning
• What is your vision for your library?
• Identify all the services you already provide
• Make your wish list of services you would like to add or develop
• Keep a record of everything you do … AND how it added value for students & staff
Who to Target?
http://flic.kr/p/bUA4s9
Who to Target?• Principal or another member of
the senior leadership team• Students• Teachers• Board of Trustees• Parents
http://bit.ly/KMv4O6
http://flic.kr/p/bbKyWn
How to Target
How to TargetPrincipals• Identify areas
to work on and then suggest a strategy
• Make sure they know what you do
How to TargetStudents• Talk to them!• Survey them• Observe them …
in their natural habitat!
How to TargetTeachers• Conversations• One on one PD
when you can• Staff meetings
and/or briefings
Scotch College
How to TargetTeachers
Give them a reason to visit
you
How to TargetTeachers• Have morning
tea in the library regularly … and use it to introduce new books
How to TargetTeachers• Start up a staff
book club
How to TargetTeachers• Have you been
renovating? Why not have a “roof shout”?
How to TargetB.O.T
• Annual Report• Deliver it face
to face if possible
How to TargetP.T.A
• Offer to be a guest speaker at a PTA meeting
• Sample presentation
JHC
How to TargetCommunit
y• Provide access
to resources
Livebinders
Parent Help
Parent Events
Tell your Story
http://flic.kr/p/9uP8wp
Tell your Story
Reporting Annual Report
PrincipalStaffBOTPTASchool Magazine
Term ReportPrincipal
Tell your Story
ReportingExamples:Joyce ValenzaBuffy Hamilton – AnnualBuffy Hamilton – MonthJennifer La GardeServices to Schools
Tell your StoryJoyce Valenza – Annual Report
Tell your StoryBuffy Hamilton – Annual Report
Tell your StoryBuffy Hamilton – Month Report
Tell your StoryJennifer La Garde – Annual Report
Tell your StoryServices to Schools – Annual Report
http://flic.kr/p/ceHffo
Visibility
http://flic.kr/p/4NXkqE
VisibilityBe Visible! In the
staffroom In the library On the
intranet On the LMS On the school
website
VisibilityOn the Web Twitter Facebook Goodreads YouTube Slideshare
VisibilityOn the Web Considered
starting your own blog?
VisibilityOn the Web Considered
starting your own school library website?
VisibilityIn the Library Displays
http://flic.kr/p/8GnH5p
http://flic.kr/p/87baA7
http://flic.kr/p/819Bk8
http://flic.kr/p/8B4UUi
http://flic.kr/p/7VGuLP
VisibilityIn the Library Book of the
week
VisibilityIn the Library Book trailer of
the week
VisibilityIn the Library Activities
VisibilityIn the Library Book Club
VisibilityIn the Library Special Events
and Guests
VisibilityIn the Library Competitions
and Games
Visibility
Promotion&
Marketing
VisibilitySerious about promotion and
marketing?
Then check out
The Library Marketing Toolkit
by Ned Potter
Budget for It! Author Visits Library Week Open Day Posters Brochures Prizes
Visibility
Publicity beyond the
library
Publicity Think ahead Identify photo
opportunities Create “good
news” stories Compile a list of
local media contacts
Foster connections with them
PromoteYour
servicesThrough Conversations Newsletters Brochures Websites Blogs Small bite PD
sessions
PromoteYour
servicesThis is how
Michelle Simms at
Te Totara Primary School does it!
Busyness
PromoteYour
servicesThis is how Hue
Ng at Churton Park
Primary School does it!
Knitting
PromoteYour
servicesThis is how
Claire Forrest at Raroa
Intermediate School does it!
Pom-Pom Bookmarks
PromoteYour
servicesThis is how
Tania Sheko at Melbourne High School does it!
Biggest Morning Tea
PromoteYour
servicesThis is how
Mr Library Dude, Joe Hardenbrook from Wisconsin
University Library does it!
PromoteYour
servicesThis is how
Mr Library Dude does it!
Postcards from the Library & Therapy Dogs
PromoteYour
servicesThis is how
Donna Watt at Invercargill Public Libraries does it!
Slipper Day
PromoteYour
servicesThis is how
Sally Pewhairangi at
Waimakariri Libraries does it!
Reading Maps
http://flic.kr/p/dUgcAc
Evidence Based Practice
Let those who matter know
http://flic.kr/p/bEDkHV
Evidence Based Practice
Let those who matter know
What you do that affects student outcomes
Evidence Based Practice
Let those who matter know
Why it affects student outcomes
Evidence Based Practice
Let those who matter know
How it affects student outcomes
Evidence Based Practice
Want to know more about it?
Evidence Based Practice
Want to know more about it?
Learning Outcomes
Evidence Based Practice
Want to know more about it?
Student Achievement
Evidence Based Practice
Want to know more about it?
Here’s what Lisa Salter at Ruawai Community College is doing
Evidence Based Practice
Evidence Based Practice
Some of the ToolsFor organising and sharing: Scoop.it!
Diigo
Evernote
One Note
Livebinders
Some of the ToolsFor publishing and promoting: Easil.ly:
Infographics
Issuu: Magazines
Weebly: Websites
Wordpress: Blogs
Some of the ToolsFor building your ownProfessional Learning Network:
Some of the Tools Twitter
School Listserve
Blogs
BrainstormingWhat else could we add to this collection of ideas for making lasting connections with our school communities?
Contact Details:Senga WhiteResearch and Learning CoordinatorSouthland Boys High SchoolInvercargill
Email: sengaw@windowslive.comWordpress: http://sengaw.wordpress.comTwitter: @motherofwinter
Recommended