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Linear Programming In
Linear Programming In
Marketing Application
Marketing Application
BY SAHER YASIN
ContentsContents Linear ProgrammingLinear Programming DefinitionDefinition RequirementsRequirements Applications Of Linear ProgrammingApplications Of Linear Programming Application In MarketingApplication In Marketing Linear Programming Used In Industry For Linear Programming Used In Industry For
Solving ProblemsSolving Problems ConclusionConclusion
Introduction to linear Introduction to linear programmingprogramming
The word ‘’LINEAR’’ means the relationship The word ‘’LINEAR’’ means the relationship which can be represented by straight line.which can be represented by straight line.
Linear Programming is a way to handle certain Linear Programming is a way to handle certain types of optimization problem. types of optimization problem.
Linear Programming is a mathematical method Linear Programming is a mathematical method for determining a way to achieve the best for determining a way to achieve the best outcome. outcome.
What is linear programming?What is linear programming?
A Mathematical A Mathematical Technique used to Technique used to obtain an optimal obtain an optimal solution of resources solution of resources allocation problems, allocation problems, such as Product such as Product Planning. Planning.
Application Of linear programmingApplication Of linear programming
BusinessBusiness IndustrialIndustrial MilitaryMilitary EconomicEconomic Marketing DistributionMarketing Distribution
Application In MarketingApplication In Marketing
Marketing:Marketing: The term ‘’Marketing’’ The term ‘’Marketing’’
is derived from the is derived from the word ‘’market’’, which word ‘’market’’, which refers to a group of refers to a group of sellers and buyers sellers and buyers that co-operate to that co-operate to exchange goods and exchange goods and services.services.
Continued….Continued….
One application of linear One application of linear
programming in marketing programming in marketing is media selection.is media selection.
LP can be used to help LP can be used to help marketing managers marketing managers allocate a fixed budget to allocate a fixed budget to various advertizing media.various advertizing media.
Continued….Continued….
The objective is to maximize The objective is to maximize
the reach, frequency and the reach, frequency and quality of exposure.quality of exposure.
Restrictions on the Restrictions on the allowable allocation usually allowable allocation usually arise during consideration arise during consideration of company policy, of company policy, requirements, contract and requirements, contract and media availabilitymedia availability
Types Of ProblemsTypes Of Problems
Product-mix.Product-mix. Investment planning.Investment planning. Blending strategy formulations.Blending strategy formulations. Marketing& Distribution management.Marketing& Distribution management.
Product MixProduct Mix
Investment PlanningInvestment Planning
ZAIN CHAUDHRY
ZAIN CHAUDHRY
Blending Strategy FormulationsBlending Strategy Formulations
Marketing & Distribution Marketing & Distribution ManagementManagement
RequirementsRequirements
There must be well There must be well defined objective defined objective function.function.
There must be a There must be a constraint on the amount.constraint on the amount.
There must be There must be alternative course of alternative course of action. action.
The decision variables The decision variables should be interrelated should be interrelated and non negative. and non negative.
The resource must be The resource must be limited in supply. limited in supply.
AHMED RAZA BHATTI
AHMED RAZA BHATTI
Linear Programming Is A Method Of Linear Programming Is A Method Of Planning And OperationPlanning And Operation
Linear Programming is an optimization Linear Programming is an optimization technique, where the underlying .technique, where the underlying .
Objective is either to maximize the profits or to Objective is either to maximize the profits or to minim is the Cost. minim is the Cost.
It deals with the problem of allocation of finite It deals with the problem of allocation of finite limited resources amongst .limited resources amongst .
Different competing activities in the most optimal Different competing activities in the most optimal manner. manner.
It generates solutions based on the feature and It generates solutions based on the feature and characteristics of the actual problem or situation. characteristics of the actual problem or situation. Hence the scope of linear programming is very Hence the scope of linear programming is very
wide as it.wide as it.
Continued….Continued….
Finds application in such diverse fields as Finds application in such diverse fields as marketing, production, finance &personnel etc.marketing, production, finance &personnel etc.
Linear Programming has be-en highly Linear Programming has be-en highly successful.successful.
Even though Linear Programming has wide & Even though Linear Programming has wide & diverse’ applications, yet all LP. diverse’ applications, yet all LP.
LP Application Used In Industry For LP Application Used In Industry For Solving ProblemSolving Problem
Scientific Approach to Problem Solving.Scientific Approach to Problem Solving. Evaluation of all possible alternatives.Evaluation of all possible alternatives.
Helps in re-evaluation.Helps in re-evaluation. Quality of decision.Quality of decision. Focus on grey area.Focus on grey area.
Flexibility.Flexibility.
HIRA NISAR
HIRA NISAR
Continued….Continued…. Maximum Optimal Utilization Of Factors of Maximum Optimal Utilization Of Factors of
Production.Production. Production Planning.Production Planning.
Marketing Mix.Marketing Mix. Product Distribution.Product Distribution.
Personal Assignment.Personal Assignment. Trim Loss Problems.Trim Loss Problems. Product Distribution.Product Distribution. Process Industries.Process Industries.
LP Marketing Use in LPG CompanyLP Marketing Use in LPG Company
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