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Learner-Centric: The New Normal
58%
58 % say “Retaining Students” is most critical issue facing Higher Ed
% Critical to Solve by Persona (C-Level, Academic & Administrative, Tech Leader, Faculty)
53% 48%
Rising Costs & Decreasing Revenue
Recruiting/ Enrolling Students
Blackboard Market Research
The top three issues facing Higher Ed are consistent across multiple personas, from Presidents, Technology Leaders and Faculty
Blackboard Market Research
The #1 issue facing students:
The cost
When students are asked their top issue, one issue dominates
Chronicle Survey of Presidents
Only 49% of those surveyed believed that the US Higher Education system is providing good or excellent value
49%
38% 11%
Very good Excellent
The Innovative University, Chronicle of Higher Education, 2014, sponsored by Blackboard
Presidents’ rating of value that the US Higher-Education System is providing to students and their families
Chronicle Survey of Presidents
98%
98% say change is necessary
67%
Disruptive Some change
The Innovative University, Chronicle of Higher Education, 2014, sponsored by Blackboard
31%
Presidents’ rating of the need for change in American Higher Education
Chronicle Survey of Presidents
63%
63% say the pace of change is too slow or far too slow
52% 11%
Too slow Far too slow
The Innovative University, Chronicle of Higher Education, 2014, sponsored by Blackboard
Presidents’ rating of the need for change in American Higher Education
Catalyst for change
The Post-Traditional Learner
Attend multiple
institutions
Followemployers
Listen to peers
Pursue skills &
competencies
Engage with apps
Consumers of data/info
Flexible Personal
The “New Normal”
Anytime/anywhere
Engaging
Interactive Modular
Affordable
Accessible
New Student Journey
The “New Normal”Expanding the Definition of Education
Pay-by-Credit
All You Can Learn
Competency-Based
Traditional Degree
Course-BasedBadges and Credentials
?
Learner Centric
Rethink Teaching, Learning And the Business of Education
Program Selection
& Marketing
Student Support
& Retention
Learning Delivery
Career Placement
Core Components
Forward-looking statementStatements regarding our product development initiatives, including new products and future product upgrades, updates or enhancements represent our current intentions, but may be modified, delayed or abandoned without prior notice and there is no assurance that such offering, upgrades, updates or functionality will become available unless and until they have been made generally available to our customers.
InstitutionPresent Future
Data-Informed Program Viability
• Conferral Trends• Student Search Data• Student Preferences• Employer Demands• Current Competitors
• Brand Position• Resources• Growth Objectives
• Job Growth• Market Trends• Future Competition
Find and Attract the Right Students
Cost Effectively Reach Your Target Audiences
Highly effective, geotargeted media outreach
Obtain targeted, relevant messaging
See segmentation by motivations to enroll
Gain an understanding beyond demographics
Identify successful and underserved audiences
Student Retention and the Cost to Higher Ed
Sources: New England Journal of Higher Education; Moody’s Investment Services.
$16 billionCollective lost revenue due to attrition for colleges and universities
$9 million Average lost revenue by school due to attrition
12
28
20132007
Institutions with Downgraded Credit Doubles
The Business of Being a Student Should Be Easier
Many Points Along the Path Where a Student Can Stumble
Admission
1st A
cade
mic
Advi
sing
sess
ion
Stud
ent C
heck
list
FA ch
eckl
ist/
Hous
ing
Stud
ent
Acco
unts
Abse
nces
Ongo
ing
Grad
esSo
cial t
rack
ing
Mid
term
Gr
ades
Re-re
gist
ratio
nFA
rem
inde
rs
Fina
l Gra
deAc
adem
ic Ad
visin
g
sess
ion
Re-re
gist
ratio
n Fa
ilure
Wor
k Ex
perie
nces
Graduation
Personalized Support Along the Journey
Analytics for Administrators
The Staff to Student ChallengeIdentifying At-Risk Students
low income zip code, late fin aid app
The Staff to Student ChallengeIdentifying At-Risk Students
failed developmental math, first gen
The Staff to Student ChallengeIdentifying At-Risk Students
low LMS engagement, high credit load
The Staff to Student ChallengeIdentifying At-Risk Students
The Staff to Student ChallengeIdentifying At-Risk Students
Data and the Evolving Learning Environment
Better Insights Across the Learning Environment…
In Design
…and Directly in the Hands of Learners!
In Design
75Myoung people without a job
57%of employers say they can’t find enough qualified entry level candidates
11Munemployed
4Mjobs unfilled
Capture and Publish Skills and Competencies
Connect Students with Job Opportunities
®
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