KYACAC 5 Campus Visit Ideas to Impact Your Fall 2014 Enrollment

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KYACAC 2014 Presentation 5 Campus Visit Ideas To Your Impact Fall 2014 Enrollment Accepted and prospective students (and parents) will still be making campus visits thisspring (and summer) and it’s not to late to implement these five low-cost, high-impact ideas that can change the game for the fall. (And bring your pressing campus visitquestions, too!)

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Campus Visit Ideas To Impact Your Fall 2014 Enrollment

Jeff Kallay Cofounder and CEO"jeff@renderexperiences.comfacebook.com/renderexperiences@renderthevisit

Campus Visit Ideas To Impact Your Fall 2014 Enrollment

Jeff Kallay Cofounder and CEO"jeff@renderexperiences.comfacebook.com/renderexperiences@renderthevisit5

Everything is Awesome!!! (on our campus)

click image to watch video

Campus Visit Ideas To Impact Your Fall 2014 Enrollment

Jeff Kallay Cofounder and CEO"jeff@renderexperiences.comfacebook.com/renderexperiences@renderthevisit5

1 2 3 4 5Setting the Expectations Revisiting the importance of the visit It’s all about yield"5 Ideas to Impact Your Fall 2014 Enrollment"Campus Visit Resources Your Questions"

Campus Visit Ideas To Impact Your Fall 2014 Enrollment

Jeff Kallay Cofounder and CEO"jeff@renderexperiences.comfacebook.com/renderexperiences@renderthevisit5

Revisiting the importance of the campus visit

Campus Visit Ideas To Impact Your Fall 2014 Enrollment

Jeff Kallay Cofounder and CEO"jeff@renderexperiences.comfacebook.com/renderexperiences@renderthevisit5

Revisiting the importance of the campus visit

Campus Visit Ideas To Impact Your Fall 2014 Enrollment

Jeff Kallay Cofounder and CEO"jeff@renderexperiences.comfacebook.com/renderexperiences@renderthevisit5

Revisiting the importance of the campus visit

Campus Visit Ideas To Impact Your Fall 2014 Enrollment

Jeff Kallay Cofounder and CEO"jeff@renderexperiences.comfacebook.com/renderexperiences@renderthevisit5

Revisiting the importance of the campus visit

Campus Visit Ideas To Impact Your Fall 2014 Enrollment

Jeff Kallay Cofounder and CEO"jeff@renderexperiences.comfacebook.com/renderexperiences@renderthevisit5

Revisiting the importance of the campus visit

In 2013 we:Visited 85 institutions

Trained 1872 student guidesToured 88 campuses across the country

Presented on campus visits at 19 conferences!

Campus Visit Ideas To Impact Your Fall 2014 Enrollment

Jeff Kallay Cofounder and CEO"jeff@renderexperiences.comfacebook.com/renderexperiences@renderthevisit5

Revisiting the importance of the campus visit

Campus Visit Ideas To Impact Your Fall 2014 Enrollment

Jeff Kallay Cofounder and CEO"jeff@renderexperiences.comfacebook.com/renderexperiences@renderthevisit5

Revisiting the importance of the campus visit

Campus Visit Ideas To Impact Your Fall 2014 Enrollment

Jeff Kallay Cofounder and CEO"jeff@renderexperiences.comfacebook.com/renderexperiences@renderthevisit5

Revisiting the importance of the campus visitKentucky

Campus Visit Ideas To Impact Your Fall 2014 Enrollment

Jeff Kallay Cofounder and CEO"jeff@renderexperiences.comfacebook.com/renderexperiences@renderthevisit5

Revisiting the importance of the campus visit

Arts & Science Group Student Poll

Campus Visit Ideas To Impact Your Fall 2014 Enrollment

Jeff Kallay Cofounder and CEO"jeff@renderexperiences.comfacebook.com/renderexperiences@renderthevisit5

Revisiting the importance of the campus visit

- 84% use the web most heavily in ! researching colleges!- 71% say the campus visit is the ! most trusted source of information

Eduventures Survey of 7,867 High school junior and seniors.Reported in The Chronicle of Higher Education “Prospective Students Rely on Campus Visits and Web Sites to Learn About Colleges, Report Says”

Campus Visit Ideas To Impact Your Fall 2014 Enrollment

Jeff Kallay Cofounder and CEO"jeff@renderexperiences.comfacebook.com/renderexperiences@renderthevisit5

Revisiting the importance of the campus visit

Noel-Levitz

Campus Visit Ideas To Impact Your Fall 2014 Enrollment

Jeff Kallay Cofounder and CEO"jeff@renderexperiences.comfacebook.com/renderexperiences@renderthevisit5

Revisiting the importance of the campus visit

Noel-Levitz

Campus Visit Ideas To Impact Your Fall 2014 Enrollment

Jeff Kallay Cofounder and CEO"jeff@renderexperiences.comfacebook.com/renderexperiences@renderthevisit5

Revisiting the importance of the campus visit

6.4%Higher 4-year graduation rate of those who visited campus "

vs. "Those who didn’t visit prior to enrolling"!

Completing College: Assessing Graduations Rates at Four-Year Institutions; Higher Education Research Institute, UCLA

Campus Visit Ideas To Impact Your Fall 2014 Enrollment

Jeff Kallay Cofounder and CEO"jeff@renderexperiences.comfacebook.com/renderexperiences@renderthevisit5

Revisiting the importance of the campus visit

Campus Visit Ideas To Impact Your Fall 2014 Enrollment

Jeff Kallay Cofounder and CEO"jeff@renderexperiences.comfacebook.com/renderexperiences@renderthevisit5

Revisiting the importance of the campus visit

But most college tour scripts are numbingly similar, and information is not really the point. Students and their families are looking for the ineffable moment when, through some alchemy of atmosphere, setting or vibe, they suddenly know this is the place for them.

Campus Visit Ideas To Impact Your Fall 2014 Enrollment

Jeff Kallay Cofounder and CEO"jeff@renderexperiences.comfacebook.com/renderexperiences@renderthevisit5

1 2 3 4 5Setting the Expectations Revisiting the importance of the visitIt’s all about yield"5 Ideas to Impact Your Fall 2014 Enrollment"Campus Visit Resources Your Questions"

Campus Visit Ideas To Impact Your Fall 2014 Enrollment

Jeff Kallay Cofounder and CEO"jeff@renderexperiences.comfacebook.com/renderexperiences@renderthevisit5

It’s all about yield

Yield 101 in 2014-3 or more post-acceptance visits

-Many families are visiting for the first time"!

-They are in control

Campus Visit Ideas To Impact Your Fall 2014 Enrollment

Jeff Kallay Cofounder and CEO"jeff@renderexperiences.comfacebook.com/renderexperiences@renderthevisit5

It’s all about yield

Campus Visit Ideas To Impact Your Fall 2014 Enrollment

Jeff Kallay Cofounder and CEO"jeff@renderexperiences.comfacebook.com/renderexperiences@renderthevisit5

Integrate the four E’s Higher Education is the experience economy: 4 E’s

Entertainment Education

Esthetic Escape

Strategic Horizons, LLP

Absorption

Immersion

Active ParticipationPassive Participation

It’s all about yield

Campus Visit Ideas To Impact Your Fall 2014 Enrollment

Jeff Kallay Cofounder and CEO"jeff@renderexperiences.comfacebook.com/renderexperiences@renderthevisit5

It’s all about yield

Campus Visit Ideas To Impact Your Fall 2014 Enrollment

Jeff Kallay Cofounder and CEO"jeff@renderexperiences.comfacebook.com/renderexperiences@renderthevisit5

1 2 3 4 5Setting the Expectations Revisiting the importance of the visitIt’s all about yield"5 Ideas to Impact Your Fall 2014 Enrollment!Your Questions"Campus Visit Resources

Campus Visit Ideas To Impact Your Fall 2014 Enrollment

Jeff Kallay Cofounder and CEO"jeff@renderexperiences.comfacebook.com/renderexperiences@renderthevisit5

1 2 3 4 5Five Ideas to Impact Your Fall 2014 Enrollment

1 Recognize

Campus Visit Ideas To Impact Your Fall 2014 Enrollment

Jeff Kallay Cofounder and CEO"jeff@renderexperiences.comfacebook.com/renderexperiences@renderthevisit5

1 Recognize

Campus Visit Ideas To Impact Your Fall 2014 Enrollment

Jeff Kallay Cofounder and CEO"jeff@renderexperiences.comfacebook.com/renderexperiences@renderthevisit5

1 Recognize

Campus Visit Ideas To Impact Your Fall 2014 Enrollment

Jeff Kallay Cofounder and CEO"jeff@renderexperiences.comfacebook.com/renderexperiences@renderthevisit5

1 Recognize

Campus Visit Ideas To Impact Your Fall 2014 Enrollment

Jeff Kallay Cofounder and CEO"jeff@renderexperiences.comfacebook.com/renderexperiences@renderthevisit5

1 Recognize

Campus Visit Ideas To Impact Your Fall 2014 Enrollment

Jeff Kallay Cofounder and CEO"jeff@renderexperiences.comfacebook.com/renderexperiences@renderthevisit5

1 2 3 4 5Five Ideas to Impact Your Fall 2014 Enrollment

Celebrate2

Campus Visit Ideas To Impact Your Fall 2014 Enrollment

Jeff Kallay Cofounder and CEO"jeff@renderexperiences.comfacebook.com/renderexperiences@renderthevisit5

Celebrate2

Campus Visit Ideas To Impact Your Fall 2014 Enrollment

Jeff Kallay Cofounder and CEO"jeff@renderexperiences.comfacebook.com/renderexperiences@renderthevisit5

Celebrate2

Campus Visit Ideas To Impact Your Fall 2014 Enrollment

Jeff Kallay Cofounder and CEO"jeff@renderexperiences.comfacebook.com/renderexperiences@renderthevisit5

1 2 3 4 5Five Ideas to Impact Your Fall 2014 Enrollment

Separate3

Campus Visit Ideas To Impact Your Fall 2014 Enrollment

Jeff Kallay Cofounder and CEO"jeff@renderexperiences.comfacebook.com/renderexperiences@renderthevisit5

1 2 3 4 5On daily campus tours"From their parents

Separate3

Campus Visit Ideas To Impact Your Fall 2014 Enrollment

Jeff Kallay Cofounder and CEO"jeff@renderexperiences.comfacebook.com/renderexperiences@renderthevisit5

Separate3

Campus Visit Ideas To Impact Your Fall 2014 Enrollment

Jeff Kallay Cofounder and CEO"jeff@renderexperiences.comfacebook.com/renderexperiences@renderthevisit5

Separate3

Campus Visit Ideas To Impact Your Fall 2014 Enrollment

Jeff Kallay Cofounder and CEO"jeff@renderexperiences.comfacebook.com/renderexperiences@renderthevisit5

1 2 3 4 5Five Ideas to Impact Your Fall 2014 Enrollment

Social Media4

Campus Visit Ideas To Impact Your Fall 2014 Enrollment

Jeff Kallay Cofounder and CEO"jeff@renderexperiences.comfacebook.com/renderexperiences@renderthevisit5

Social Media4

Campus Visit Ideas To Impact Your Fall 2014 Enrollment

Jeff Kallay Cofounder and CEO"jeff@renderexperiences.comfacebook.com/renderexperiences@renderthevisit5

Social Media4

Campus Visit Ideas To Impact Your Fall 2014 Enrollment

Jeff Kallay Cofounder and CEO"jeff@renderexperiences.comfacebook.com/renderexperiences@renderthevisit5

Social Media4

Campus Visit Ideas To Impact Your Fall 2014 Enrollment

Jeff Kallay Cofounder and CEO"jeff@renderexperiences.comfacebook.com/renderexperiences@renderthevisit5

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Five Ideas to Impact Your Fall 2014 Enrollment

Connect

5

Campus Visit Ideas To Impact Your Fall 2014 Enrollment

Jeff Kallay Cofounder and CEO"jeff@renderexperiences.comfacebook.com/renderexperiences@renderthevisit5

Connect5Connect them emotionally to:"

Your locationYour campus"

Your faculty and staff "Current students"

Each other"

Campus Visit Ideas To Impact Your Fall 2014 Enrollment

Jeff Kallay Cofounder and CEO"jeff@renderexperiences.comfacebook.com/renderexperiences@renderthevisit5

Connect5

Your location

Campus Visit Ideas To Impact Your Fall 2014 Enrollment

Jeff Kallay Cofounder and CEO"jeff@renderexperiences.comfacebook.com/renderexperiences@renderthevisit5

Connect5

Your location

Campus Visit Ideas To Impact Your Fall 2014 Enrollment

Jeff Kallay Cofounder and CEO"jeff@renderexperiences.comfacebook.com/renderexperiences@renderthevisit5

Greenville, SC

click image to watch video

Campus Visit Ideas To Impact Your Fall 2014 Enrollment

Jeff Kallay Cofounder and CEO"jeff@renderexperiences.comfacebook.com/renderexperiences@renderthevisit5

Connect5

Your campus

Campus Visit Ideas To Impact Your Fall 2014 Enrollment

Jeff Kallay Cofounder and CEO"jeff@renderexperiences.comfacebook.com/renderexperiences@renderthevisit5

Connect5

Your faculty

and staff "

Campus Visit Ideas To Impact Your Fall 2014 Enrollment

Jeff Kallay Cofounder and CEO"jeff@renderexperiences.comfacebook.com/renderexperiences@renderthevisit5

Connect emotionally to current students and each other"

Campus Visit Ideas To Impact Your Fall 2014 Enrollment

Jeff Kallay Cofounder and CEO"jeff@renderexperiences.comfacebook.com/renderexperiences@renderthevisit5

Connect5

Campus Visit Ideas To Impact Your Fall 2014 Enrollment

Jeff Kallay Cofounder and CEO"jeff@renderexperiences.comfacebook.com/renderexperiences@renderthevisit5

Connect5

Campus Visit Ideas To Impact Your Fall 2014 Enrollment

Jeff Kallay Cofounder and CEO"jeff@renderexperiences.comfacebook.com/renderexperiences@renderthevisit5

Connect emotionally to current students and each other"

click image to watch video

Campus Visit Ideas To Impact Your Fall 2014 Enrollment

Jeff Kallay Cofounder and CEO"jeff@renderexperiences.comfacebook.com/renderexperiences@renderthevisit5

Connect emotionally to current students and each other"

What is your bowling?

Campus Visit Ideas To Impact Your Fall 2014 Enrollment

Jeff Kallay Cofounder and CEO"jeff@renderexperiences.comfacebook.com/renderexperiences@renderthevisit5

Connect emotionally to current students and each other"“828 applications ahead of this date last year, 153 admits ahead and 32 deposits ahead!!!”

“We love you guys!”"Jennifer Waters"

Director of Admission

Campus Visit Ideas To Impact Your Fall 2014 Enrollment

Jeff Kallay Cofounder and CEO"jeff@renderexperiences.comfacebook.com/renderexperiences@renderthevisit5

1 2 3 4 55 Bonus Ideas Change your pronounsChange language“When you’re here this fall…”"Demystify day one,Go beyond the first week"Help them see themselves as graduates"Give them the tools to create their own stories, memories and experiences

Campus Visit Ideas To Impact Your Fall 2014 Enrollment

Jeff Kallay Cofounder and CEO"jeff@renderexperiences.comfacebook.com/renderexperiences@renderthevisit5

1 2 3 4 5Setting the Expectations Revisiting the importance of the visitIt’s all about yield"5 Ideas to Impact Your Fall 2014 Enrollment"Campus Visit Resources Your Questions!

Jeff Kallay Cofounder and CEO"jeff@renderexperiences.comfacebook.com/renderexperiences@renderthevisit

www.civsa.org

Jeff Kallay Cofounder and CEO"jeff@renderexperiences.comfacebook.com/renderexperiences@renderthevisit

www.renderexperiences.com

Jeff Kallay Cofounder and CEO"jeff@renderexperiences.comfacebook.com/renderexperiences@renderthevisit

www.renderexperiences.com/connect www.slideshare.net/renderexperiences

!

Visit Render’s ExhibitPlay Rory’s StoryCubes Win a color changing cup

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Campus Visit Ideas To Impact Your Fall 2014 Enrollment

Jeff Kallay Cofounder and CEO"jeff@renderexperiences.comfacebook.com/renderexperiences@renderthevisit

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