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Welingkar’s Distance Learning Division
CHAPTER-15
KNOW YOUR CUSTOMER
We Learn – A Continuous Learning Forum
Welingkar’s Distance Learning Division
Know your customer
Meeting a client is done to create or strengthen a
relationship
It is important to…o Know about himo Know about his companyo What his company is interested ino Know his interesto Know a little of his familyo His hobbies or sport that he plays
This makes a conversation easy and warm to the customer
We Learn – A Continuous Learning Forum
Welingkar’s Distance Learning Division
Each region has its own ways
o In Europe its important to be on time.
o In Latin America it is considered impolite if you are not at least 30 minutes late
o Respect food habits
o Respect sensibilities of other’s customs when travelling
We Learn – A Continuous Learning Forum
Welingkar’s Distance Learning Division
o When you are taken out for a lunch and offered alcohol, do not say“I do not drink alcohol in the afternoon. It makes me lethargic”
Instead say“No thank you”
o When you send flowers while in the Middle East or China avoid white or yellow flowers. Avoid chrysanthemums when in Europe
o Japanese believe in bowing and solemnity as an important gesture when handing over a visiting card
We Learn – A Continuous Learning Forum
Welingkar’s Distance Learning Division
Its good business etiquette to knowas much as you can
aboutyour customer
in order to make himfeel good
andrelaxed
We Learn – A Continuous Learning Forum
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