Kansas Main Street Part 3; Who's Telling Your Story?

Who’s Telling YOUR Story?Increasing the effectiveness of your communication, one story at a time

Marc A. Pitman, FundraisingCoach.com

Kansas Main Streets

More New 501(c)3’s Each Year

0

200,000

400,000

600,000

800,000

1,000,000

1,200,000

1,400,000

1,600,000

1,800,000

1995 1998 2000 2005 2007 2008

Statistics from National Center for Charitable Statistics http://nccsdataweb.urban.org/

Huge DNA picture strand

Campfire picture with people talking

Sylvan Learning Center

Sylvan Learning Center

New Scientist, May 2005

A trip to the grocery store

Set structure of storytelling 2300 years ago– Beginning, Middle, End

Set structure of storytelling 2300 years ago– Beginning, Middle, End– Has a hero

Set structure of storytelling 2300 years ago– Beginning, Middle, End– Has a hero– Needs CONFLICT

(hero+obstacle=conflict)

Set structure of storytelling 2300 years ago– Beginning, Middle, End– Has a hero– Needs CONFLICT

(hero+obstacle=conflict)– The storyteller works to

help the listener be immersed in the story

The Nine Steps of Story Structure by Doug Stevenson Step 1 - Set The Scene

Step 2 - Introduce the Characters

Step 3 - Begin the Journey

Step 4 - Encounter the Obstacle

Step 5 - Overcome the Obstacle

Step 6 - Resolve the Story

Step 7 - Make the Point

Step 8 - Ask the Question– How about you?

Step 9 - Restate the Point

http://www.dougstevenson.com/

Be sure to use a “phrase that pays” (Doug Stevenson The phrase that pays

Storytelling for Dummies

Act 1: Get hero up a tree

Storytelling for Dummies

Act 1: Get hero up a tree

Act 2: Throw rocks at him

Storytelling for Dummies

Act 1: Get hero up a tree

Act 2: Throw rocks at him

Act 3: Get him down

Hero must be a person

Your Stories = Your Culture

Your Stories = Your Culture

“Genesis” Story

Your Stories = Your Culture

“Genesis” Story “Balaam”

Stories

Your Stories = Your Culture

“Genesis” Story “Balaam”

Stories “Job” Stories

Your Stories = Your Culture

“Genesis” Story “Balaam”

Stories “Job” Stories “Nehemiah”

Stories

Your Stories = Your Culture

“Genesis” Story “Balaam”

Stories “Job” Stories “Nehemiah”

Stories “Revelation”

Stories

Show &

Tell

Picture of Elevator Or people in an elevator

Organizing StoriesThe Rule of 3’s

Organizing StoriesThe Rule of 3’s0. Define Your Jennifer

Organizing StoriesThe Rule of 3’s0. Define Your Jennifer1. 3 Attributes

Organizing StoriesThe Rule of 3’s0. Define Your Jennifer1. 3 Attributes2. 3 Channels

Organizing StoriesThe Rule of 3’s0. Define Your Jennifer1. 3 Attributes2. 3 Channels3. 3 Times a Month for 3 Months

Repeat. Repeat. Repeat.

Horse vet picture

Storytelling Resources Andy Goodman www.agoodmanonline.com

Cliff Atkinson www.SociableMedia.com

Doug Stevenson www.DougStevenson.com

Marc A. Pitman www.FundraisingCoach.com marc@fundraisingcoach.com

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