Jennifer Chiang - digital strategy marketing proposal for kroger

Digital Strategy Marketing Proposal for

Jennifer ChiangJ&J PR Company

12/08/2012

Get ready for

Digital Revolution !

Economic Surrounding

Consumer Behavior

Technology Surrounding

Consumption Behavior

Buy More, Save More Saving costumer’s money Customer first

20% off

Coupon for mobile and internet user

Highlighting money saving shopping choices Buying product in Kroger

Highlighting money saving shopping choices Buying product in Kroger

Saving costumer’s money Coupon for mobile and internet userSaving costumer’s money Coupon for mobile and internet userBuying product in Kroger

Buying product in Kroger

Buying product in Kroger Buying product in Kroger

“A picture worth thousand words.”

“It’s everywhere you want to be.”

Return on investment (ROI)

Social Interactions

Cost Per Lead

SEO Keyword Ranking

Key Performance Indicator (KPI)

Budget summary

BuySave m re

m re,

Proposed by J&J PR company 12/08/2012