ITB Project 1: Business Plan Presentation

LOGICZ CAFÉBUSINESS PLAN

GROUP MEMBERS:1. NG LEK YUEN [0324010]

2. CLARA LEE [0324495]3. LIM PEIDI [0324272]4. SHAZLEEN [0324367]

5. NAZRUL KAMSOL [0325540]

BUSINESS BACKGROUND

OUR MISSIONTo provide a platform to educate, engage and

create a community through board games.

OUR MOTTOBoard games are life, learning and fun in a box or

out of the box.

LOGICZ CAFÉ LOGO

CAFÉ LOCATIONLot no 124, Jalan Cerdas, Taman Connaught,Cheras, 56000, Kuala Lumpur, W.P, Malaysia.

PRODUCT AND SERVICES PROVIDED

Coffee and Finger Food

Sell & Rent Board Games

Provide a Comfortable Place to Have Fun

CAFE INTERIOR DESIGNEXAMPLES

WHY BOARD GAMES CAFÉ? Area contains a lot of Bank, Offices and Shops Students from secondary school (SMKTC) & USCI university students will come around to have

lunch/dinner Shop facing to highway which easy attract customer’s attention (Free advertise) A huge and long Taman Connaught night market will be held on every Wednesday which also

easy to attract customer

Size of• Café’s are becoming more popular

and are rapidly increasing

• The number of café’s in Klang Valley,

Jakarta,

Singapore, and other major cities in

Asia are increasing rapidly, with a 7%

per annum growth rate.

WHO ARE OUR CUSTOMERS?

1. Students• secondary school students (SMKTC)• University students from UCSI

2. Working People• Business shop owners• Bank clerks• Doctors and nurses

3. Family people• Stay in residential areas less then 200 m away

Customer Background

CUSTOMER MONTHLY INCOME

• Come from middle range income families• (RM3000- RM12000 annually)

Place of Residence• Apartments• 2-storey terrace house• Bungalow

Taste and Preferences of Customer• Like to drink coffee and

eat dessert• Like to spend time with

friends in a café

4 COMPETITORS AROUND OUR CAFE

Comparison TableName of café\ characteristic

Price Affordable Serve main Dishes

Food taste nice Strength Weakness

Leaf and Bean Café

Yes Yes Fast take away beverage service

Not much space for parking during peak hours

Bookmark Café yes Yes Good coffee art Small shop

Life Tree Café yes Yes Listens to customer feedback and constantly changing menu

Very slow service

Starbucks yes Famous, very close to UCSI

Expensive

LEAF AND BEAN CAFÉStrength: 1. Nice interior design and

environment.2. Fast take away beverage service.

Weakness: 1. Food taste not really nice.2. Does not have enough space for customers during peak hour.

BOOKMARK CAFÉStrength:1. Good Coffee Art. Will do what you request for.2. Nearer to UCSI.3. Serve main dishes.4. Price is affordable.

Weakness:5. Small shop.6. Not enough parking space during peak hours.

LIFE TREE CAFÉ Strength: 1. Near to USCI.2. Nice interior design and environment.3. Serve many types of dishes.4. Listen to customer’s feedback.5. Constantly change menu.

Weakness: 6. Very small space.7. Food does not taste good.8. Very slow service.

STARBUCKS COFFEEStrength:1. Super good coffee.2. Provide good study environment.3. A lot space and tables for customers.4. Famous.5. Very near to UCSI.

Weakness:1. Does not serve main dishes such as Lunch and Dinner dishes.2. Expensive.

A board game café used to open near UCSI but it is closed now.

Reasons of close down:

1. Located at 2nd floor (no ones know).2. Not enough space for games and dining.3. Really hard to find parking around there.4. High shop renting price.

MA CASTLEBOARDGAME CAFÉ(CLOSED)

WHAT IS SO GOOD

ABOUT US

Logicz Board game Cafe

• The only board game café with hipster-like ambience that would attract teenagers.• Specialize in desserts and snacks.• Wide variety of board games

to play with.

Unlike any other cafes where people are busy looking at their phone, this café make sure people interact with each other.

Re-live their childhood memories

Memberships

• Customer Pricing• MEMBERSHIP PRICING• RM 4/hr• RM 6/ 2hrs

• NON-MEMBERSHIP PRICING• RM 6/hr

Food PricingCoffee• Americano [hot /ice]: RM8• Expresso: Single – RM 6 • Cappuccino [hot /ice] : RM9• Latte [hot /ice] : RM9

• Latte: RM 12• Flavoured Latte RM12

[Hazelnut/Mint/Toffee Nut/Crème brûlée]• [Hot or Iced]: RM10• Mocha [ hot/iced] : RM10• Classic Tea

[Earl Grey/ Darjeeling/ Chamomile] – RM7

Drinks

Lemon Tea / Honey Green Tea/ Honey Lemon [hot/cold] : RM7 Soda Pop [Coke/Sprite/ Mountain Dew] : RM6

Beer

Carlsberg : RM15Hoegaarden : RM21Somersby Apple Cider : RM21

Milkshakes

Vanilla Milkshake RM15Chocolate Milkshake RM15Strawberry Milkshake RM15 Milkshake RM16

Main Course

Fried Rice: RM 9.50Chicken Rice: RM 9.00Pasta [ Cabonara / Tomato Sauce] : RM 10.00Chicken Chop [ Mushroom/ Black Pepper Sauce] : RM 13.50

Snacks

Nachos – Premium Hot Salsa / Cheese Dip – RM 9French Fries – RM5Potato Wedges - RM 7Chicken Nuggets – RM5Fish Bites - RM 5Chicken Fingers – RM 7

Marketing Strategies[ Marketing strategy has the fundamental goal of increasing sales and achieving a sustainable competitive advantage. ]

Marketing strategySales strategy

Promotional ActivitiesAdvertising

$ales $trategy

30% discount

10% discount is given for every single receipt valid for a month time from purchase.

Additional 10% discount with minimum spend of RM50.

An extra 10% discount for member card holders.

Promotional Activity

Advertising[ How to attract customers to our product ]

Promotional Ads

Instagram reviews from

CELEBRITIES

Website link

Our Website

• s

Attract customer to know more

Gain followers Show promotional Menu activities Interior Bookings

MANAGEMENT STRATEGIES

Business Legal Structure

Why PARTNERSHIP?• Obtain the Capital • Make decision or inspires great ideas • Decrease the risk

Management StructureGeneral Manager

Manager

Waiter/ Waitress

Waiter/ Waitress

Manager

Chef

Manager

Cashier

Manager

Board Game Keeper

Cleaner

Operating Department Food Department Finance Department Maintenance Department

General Manager• Survey on competitors café and

come out with better business plan • Accomplish target set • Maintain customer satisfaction

Clara Lee

Operating Department Manager• Run the operation of the café

smoothly • Provide good products and services

to customers

Nazrul Kamsol

Food Department Manager• Make sure the quality of food • Plan menus

Ng Lek Yuen

Financial Department Manager• To make sure that profit earned • To buy goods at reasonable

price

Shazleen Shafiqah

Maintenance Department Manager• To keep the environment

clean • Make sure the facilities are in

condition

Lim Peidi

Mid- Level Employees

Chef CashierBoard Game Keeper

Lower-Level Employees

Cleaner Waiter/ Waitress

Financial Management

Priority

• is to give customer the best luxurious service with a budget

Capital NeededRM 500 000

Cash share by shareholder (MYR)

Ng Lek Yuen 100,000

Nazrul 100,000

Lim Pei Di 100,000

Clara Lee 100,000

Shazleen 100,000

Income (MYR)

Gaming [ Weekdays] 5000

Gaming [ Weekends] 8000

Food & beverages 5100

Total 13 000

Weekly Income

Income (MYR)

Gaming [ Weekdays] 20 000

Gaming [ Weekends] 32 000

Food & beverages 20 400

Total 72 400

Monthly Income

Use of Funds

Item Price

Shop Rent RM 10 000

Man Power RM 40 000

Electricity and Water Bill RM 500

Renovations RM 30 000

Advertising RM 5000

Food and Supplies RM 28000

TOTAL RM 113 500

Money Spend (MYR)

Shop Rental 10 000

Man Power 40 000

Electricity and Water Bill 500

Advertising 5000

Food 2000

Total 57 500

Monthly Money Used

Monthly Profit

MYR

Money Earned 72 400

Money Spend 57 500

Profit 14 900

Income RM 868,800 /year

Cost RM 690,000 / year

Profit RM 178,800/ year

Profit share among shareholderLek Yuan RM 35,760

Nazrul RM 35,760

Clara Lee RM 35,760

Lim Pei Di RM 35,760

Shazleen RM 35,760

We split our profit equally with a ratio 1:1:1:1:1

By 2 years time, our profit will increase by 5% per year.

Minimum wages for part timer is RM6 – RM8

to be a BETTER café……

Provide snacks and also main dishes

Provide enough tables and seats for customer especially during peak hour

Unique shop theme design

Comfortable environment to enjoy the games

Coffee art about board games

Reasonable price for dishes and games such as Student Price

Staff have to understand all the games so that they can guide the customers

References1. Anonymous (February 2016) Restaurant General Manager Job

Description Sample | Monster.com. Retrieved from: http://hiring.monster.com/hr/hr-best-practices/recruiting-hiring-advice/job-descriptions/restaurant-general-manager-job-description-sample.aspx

2. Snag Job (Published Date Unknown) Maintenance Worker Job Description. Retrieved from: http://www.snagajob.com/job-descriptions/maintenance-worker/

3. Gemma H. (December 2014)Financial manager job profile | Prospects.ac.uk. Retrieved from: https://www.prospects.ac.uk/job-profiles/financial-manager

References4. Carmen Yin. (December 2015). Openrice: Bookmark Coffee. Retrieved from: http://my.openrice.com/klangvalley/restaurant/bookmark-coffee-cheras-kuala-lumpur/5265585. Author Unknown. (Febraury 2016). Facebook: Bookmark Coffee. Retrieved From: https://www.facebook.com/bukkumaku.coffee6. Author Unknown. (February 2016). Facebook: Life Tree. Retrieved from: https://www.facebook.com/lifetreecoffee/