Indian Automobile Industries

WELCOMEPresented by

C.MARIMUTHUAshok Leyland

INDIAN AUTOMOBILE INDUSTRY

DOST

• It begins as early as 1769.

• The first automobile in India was rolled in 1897 in Bombay.

• First Indian to own a car in India was Jamshedji Tata.

• First woman to drive a car in India was Mrs. Suzanne RD

Tata

• The automobile sector is one of the key segments of the

economy having extensive forward and backward linkages

with other key segments of the economy.

• It contributes about 4 per cent in India's (GDP) Gross

Domestic Product

• 5 percent in India's industrial production.

• Indian Automobile sales growth rate would be 9.5 % by

2010.

Nissan

INTRODUCTION TO AUTOMOBILE SECTOR

INTRODUCTION TO AUTOMOBILE SECTOR

INTRODUCTION TO AUTOMOBILE SECTOR

Hero Honda New Karizma R

• 9th largest automobile industry .

• 2nd largest two-wheeler market,

• 2nd largest tractor manufacturer.

• 4th largest in Heavy Trucks.

• 6th largest passenger vehicle manufacturer,

• 7th largest passenger car manufacturer,

• Sale of passenger cars in India is likely to grow at an

average of 14.9% each year to touch 2.1 million mark

by 2010.

Facts

KEY PLAYERS 

Daimler

AUTOMOBILE

2 WHEELL

ER

3 WHEELL

ER

PASSENGER

VEHICLE

COMMERCIAL

VEHICLE

AUDI

TWO WHEELER

• Hero Honda• Bajaj Auto Limited• TVS Motor Co ( formerly TVS-Suzuki Limi

ted)

• Yamaha Motor India (YMI)• Royal Enfield Motors - Manufacturer of B

ullet• Majestic Auto Ltd• Kinetic Engineering Limited• Suzuki motors• Mahindra 2 Wheelers• Hero Motors• Honda Motorcycle & Scooter India Pvt. L

td. (HMSIL)

Total 11 companies

Renault Koleos

Market leader Hero Honda with market share 50%

TWO WHEELER

VOLVO CAR

THREE WHEELERS

• TVS Motor Co ( formerly TVS-Suzuki Limited)

• Mahindra & Mahindra• Bajaj Auto Limited• Piaggio• Force Motors• Ape

Total 6 companies

Reva NXR

60%

40%

68%

40%

THREE WHEELERS

India is the largest three wheeler market in the world

SWIFT VXI AT

Chinkara Motors : Beachster, Hammer, Roadster 1.8S,

Rockster, Jeepster, Sailster

Hindustan Motors : Ambassador

ICML : Rhino Rx

Mahindra : Major, Xylo, Scorpio, Bolero, Thar, Verito, Genio

Premier Automobiles Limited : Sigma, RiO

San Motors : Storm

Tata Motors : Nano, Indica, Vista, Indigo, Manza, Indigo CS,

Sumo, Grande, Venture, Safari, Xenon, Aria

Indian companies (7)

Passenger vehicles (car)

•BMW India : 3 Series, 5 Series, X1. •Fiat India (in collaboration with -Tata Motors): Grande Punto, Linea. •Ford India : Figo, Fiesta Classic, Fiesta, Endeavour. •General Motors India•Chevrolet : Spark, Beat, Aveo U-VA, Aveo, Optra, Cruze, Tavera. •Honda Siel : Jazz, City, Civic, Accord. •Hyundai Motor India : Santro, i10, i20, Accent, Verna, Sonata Transform. •Land Rover : Freelander 2 •Maruti Suzuki, Alto, WagonR, Estilo, A-star, Ritz, Swift, Swift DZire, SX4, Omni, Eeco, •Mercedes-Benz India: C-Class, E-Class. •Mitsubishi (in collaboration with Hindustan Motors):

[81] Lancer, Lancer Cedia, Pajero •Nissan Motor India : Micra. •Renault India : Fluence •Toyota Kirloskar : Etios Liva Etios, Corolla Altis, Innova, Fortuner. •Volkswagen Group Sales India: •Audi India: A4, A6, Q5. •Škoda Auto India : Fabia, Laura, Superb, Yeti. •Volkswagen India : Polo, Vento, Jetta, Passat.

Passenger vehicles (car)

Foreign companies (18)

Passenger vehicles (car)

Aston Martin : Vantage, Rapide, Virage, DB9, DBS, One-77.

Audi : A7, A8, S4, S6, S8, Q7, TT, R8, RS5.

Bentley : Arnage, Azure, Brooklands, Continental GT, Continental Flying Spur,

Mulsanne.

BMW : 5 Series GT, 6 Series, 7 Series, X3, X5, X6, X6 M, M3, M5, M6 and Z4.

Bugatti : Veyron.

Chevrolet : Captiva.

Ferrari : California, 458 Italia, 599 GTB Fiorano, FF.

Fiat : Bravo.

General Motors : Hummer H2, Hummer H3.

Honda : Civic Hybrid, CR-V.

Hyundai : Santa Fe.

Jaguar : XF, XJ, XK.

Koenigsegg: CCX, CCXR, Agera

Vehicles brought into India as CBUs (27)

•Lamborghini : Gallardo, Murciélago.

•Land Rover : Discovery 4, Range Rover, Range Rover Sport.

•Maserati : Quattroporte, GranTurismo, GranCabrio.

•Maybach : 57 and 62.

•Mercedes-Benz : CL-Class, GL-Class, M-Class, R-Class, CLS-Class, S-Class, SL-Class,

SLK-Class, Viano, G-Class, SLS.

•Mitsubishi: Montero, Outlander, Evo X.

•Nissan ; Teana, X-Trail, 370Z, GT-R.

•Porsche : 997, Boxster, Panamera, Cayman, Cayenne, Carrera GT.

•Rolls Royce : Ghost, Phantom, Phantom Coupé, Phantom Drophead Coupé.

•Škoda : Yeti, Superb.

•Suzuki : Grand Vitara, Kizashi.

•Toyota : Prius, Camry, Fortuner*, Land Cruiser, Land Cruiser Prado.

•Volkswagen : Beetle, Tiguan, Touareg, Phaeton.

•Volvo : S60, S80, XC60, XC90. FORCE

Vehicles brought into India as CBUs (cont…)

Honda Brio

Market leader Maruti with market share 52%

Passenger vehicles (car)

Chevrolet Baojun

ForceHindustan MotorsPremierTataAMWEicher Motors

Indian brands

Commercial vehicle manufacturers in India

VE Commercial Vehicles Limited - VE Commercial Vehicles limited JV between Volvo Groups & Eicher Motors Limited.Ashok Leyland -originally JV between Ashok Motors and Leyland Motors, now 51% owned by Hinduja GroupMahindra Navistar - 51:49 JV between Mahindra Group and Navistar InternationalSwaraj Mazda - originally a JV between Punjab Tractors and Mazda, now 53.5% owned by Sumitomo GroupKamaz Vectra _ JV between Russia's KaMAZ and the Vectra Group

Joint Venture Brands (5)

Commercial vehicle manufacturers in India

U-TRUCK 3135

VolvoTatraMAN - JV with Force Motors, makes MAN Trucks in IndiaMercedes-Benz _ sells luxury buses in IndiaDaimler AG - manufactures BharatBenz, a brand of trucks based on the Fuso and the Mercedes Benz truck platforms, which Daimler AG ownsScaniaIvecoHinoIsuzuPiaggioCaterpillar Inc.

Foreign brands (11)

Commercial vehicle manufacturers in India

Market leader Tata Motor with market share 58.2%

Commercial vehicle manufacturers in India

Ashok Leyland Second largest Commercial vehicle manufacturers in India with

24.6 % market share

Ashok Leyland Footprints

Ashok Leyland is the1st

CNG BUS manufacture in India

Ashok Leyland is the1st

vestibule buses manufacture in India

1st India's automobile history to win the ISO 9002 TS16949

certification

Developed the first Hybrid Electric Vehicle.

India's one and only Six Poster testing equipment

Ajanta Group

Mahindra

Hero Electric

REVA

Tara

International

Tata

Electric car manufacturers in India

Toyota Avanza

Passenger Vehicles : 15.86%

Commercial Vehicles : 4.32%

Three Wheelers : 3.58%

Two Wheelers : 76.23%

The following statistics explains the market share of

different vehicles in the Indian automobile Industry

Production and sales trend

Volkswagen Tiguan

Passenger V

ehicles :

2,351,240

Commercial V

ehicles :

566,608

Three W

heelers : 6

19,093

Two Wheelers

: 10,512,889

Grand Tota

l : 14,049,830

0

2000000

4000000

6000000

8000000

10000000

12000000

14000000

16000000

production rate for different category

Production and sales trend

Volkswagen Golf

0

200000

400000

600000

800000

1000000

1200000

1400000

1600000

1800000

2000000

Export Market Statistics

Production and sales trend

0

2000000

4000000

6000000

8000000

10000000

12000000

14000000

Domestic Market Statistics

Production and sales trend

STRENGTHS

• Large domestic market

• Sustainable labor cost advantage

• Government incentives for

manufacturing plants

• Strong engineering skills in design

• Able to achieve significant gains in

productivity

• High interest costs and high overheads

• Rising cost of production

• Low investment in Research and

Development

WEAKNESSES

Mahindra Xylo Mini

Quality Certification Deming, Six

Sigma,TQM,TS16949 amongst suppliers have attained

critical mass and the entire market will follow to

get quality certifications.

Quality Certification

Improve quality 1st time passing Sustain the market No rework etc.,

Bharat Stage emission standards

Previously the standards titled 'India 2000' in 2000

later upgraded with new guidelines its called 'Bharat Stage'.

Now13 cities Bharat Stage IV

has been imposed while the rest of the nation is still under Bharat Stage III.

Conclusion

"Five great elements"of Hinduism are

Earth, Water, Fire, Air, Sky, the modern world add one more in this list that is

Automobile Without this elements nothing happen in this world

Reference

en.wikipedia.org/wikiwww.automobileindustryindia.comwww.automobileindia.comwww.ashokleyland.com

INDIAN

AUTOMOBILE INDUSTRY

THANK YOU