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Improving the Adoption of
Learning Technologies
Rick Van Sant, Ph.D.Blackboard International
Where are you in the Lifecycle?
Innovators Early Adopters
Early Majority LateMajority
Laggards
Developed: 2013:
We are roughly here on adoption of online delivery.
CHASM
We are roughly here on adoption of online delivery..
Emerging: 2013:
Where are you in the Lifecycle?
Innovators Early Adopters
Early Majority LateMajority
Laggards
CHASM
… but wait, there may be huge disruption coming…
80% Universities in Phase 1
17% Universities in Phase 2
Less than 3% Universities in
Phase 3
E-learning Adoption Capability Maturity Curve
E-LEARNING ADOPTION ECOSYSTEM
Dedicated IT Team or Person
Dedicated e-Learning
Coordinator or distributed Champions
Senior Academic
Leadership Driving Vision of e-LearningPolicy
Development / Change
Facilitating e-Learning
Level of person and
course usage
Clear Differentiation
between Passive and
Active Engagement
Digital Business Processes
Complementing Digital Learning
Online Business
Processes
Ubiquitous Internet Access
Digital Accreditation
and Accountability
Digital Library
Transparent Public Access
Technology Celebrations
MobilityPlatform
Independent Environment
Institutional Support for Hardware &
Software
Acceptance of Social Media
Incentives for Risk Taking
Support, support, support
Creating a Technology Culture
Face-to-FaceContent Delivery
Student – Teacher
Transactions
Blended Learning
Online LearningAdaptive
Instruction
E-LEARNING METHODS
BARRIERS TO FACULTY ADOPTION
Fear of the Unknown
“If it Ain’t Broke...”
“We’re All Alone in this Together”
Know Thyself
http://net.educause.edu/ir/library/pdf/NLI0017.pdf
YOU MUST KNOW YOUR MIX OF FACULTY
Entrepreneurs Risk-averse
Reward Seekers Reluctants
Four types of Faculty
http://net.educause.edu/ir/library/pdf/NLI0017.pdf
ADOPTION FRAMEWORK
Huang, R., Deggs, D.M., Jabor, M. K., Machtmes, K. (2011) Online Journal of Distance Learning Administration, Volume XIV, Number II, Summer 2011
#1 FACTOR
Teachers’ perception and awareness of ease of use toward online technology plays the most important role in influencing teachers’ intention to adopt online technology
it is important that educational institutions and organizations should highly concentrate on how to enhance teachers’ perception of ease of use toward new online technology.
#2 FACTOR
The “subjective norm” in teachers’ perception of usefulness, shows that the social influences and opinions of other important people were closely associated with teachers’ awareness of the usefulness of the technology.
The Institution must develop “Champions” within the faculty and administration. With proper support these Champions can create a new “norm” for the campus.
#3 FACTOR
Studies show that management holds a critical role in supporting in the integrations and introductions of new online technology into instruction.
Management must be visibly supportive of the new technologies and they themselves must show familiarity with the technology.
Bakkenes et al., 2010
MAKING BLACKBOARD EASIER TO USE
• Start small
• Faculty-wide demonstrations
• Lots and lots of training… face-to-face and virtual
• College and Departmental Champions/Mentors
• Drop-in help center
• Newsletters with tips for beginners and pros.
CREATING A NEW NORM
Top Down –Institutional value change: “We are a 21st century learning institution”• Reliable network
• Marketing new identity
• Formal faculty development component
Bottom Up: Student Demand• Social Marketing
• Branding with cool items
• Competitions
• Make it mobile
• Student staffed help center
MANAGEMENT SUPPORT
Policies that support digital usage: BYOD, release time for training and development, faculty attendance policies, incentives.
Technology infrastructure: Bandwidth, wireless, server space, liberal usage policies.
THE ADOPTION HEALTH CHECK
THANK YOU!
Rick Van Sant, Ph.D.Blackboard Inc.Rick.vansant@blackboard.com
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