How to write a knowledge mobilization plan

Writing your knowledge mobilization plan

Shawna Reibling, Knowledge Mobilization OfficerEmail: sreibling@wlu.ca

Twitter: @MobilizeShawna @LaurierResearch

• KM or KMb (SSHRC) • Knowledge translation (CIHR), • Knowledge exchange (CHSRF)• Knowledge transfer partnerships (UK) • Knowledge dissemination (MSFHR)• ‘Tech transfer’(S.T.E.M. disciplines)• Extension (agriculture)

What is “kmb”?

What is knowledge mobilization?

• Knowledge mobilization (KMb) is a broad and encompassing term that includes the products, processes and relationships among knowledge creators, users, and mediators (individuals or intermediary organizations that support knowledge brokering). http://www.theresearchshop.ca/sites/default/files/Hawkins%20CSAHS%20CE%20and

%20KM%20definitions.pdf

What is knowledge mobilization?• SSHRC: “moving knowledge into active service for the

broadest possible common good”. SSHRC (2008b). Knowledge impact in society: A SSHRC transformation program. Social Sciences and Humanities Research Council.

Available: http://www.sshrc.ca/web/apply/program_descriptions/knowledge_impact_e.asp

• “accepting a common set of values, such as respect for others’ perspective (to encourage wide participation)”, this is important in “acculturating new participants to function effectively in knowledge networks” Dede, C. The role of emerging technologies for knowledge mobilization, dissemination, and use in education. Paper commissioned by Office of Educational Research and Improvement, US Dept. of Education. www.virtual.gmu.edu

• “End of Grant” KMb: (curiosity-driven research):

The researcher develops and implements a plan for making knowledge users aware of the knowledge generated.

• “Integrated” KMb (problem-based research):

The researcher engages potential knowledge users as partners in the research process. Requires a collaborative or participatory approach to research that is action oriented and is solutions and impact focused.

Types of “kmb”

• The process of “moving knowledge into active service for the broadest possible common good”

What is “kmb”?

People

Research

Values: relationships, processes, open access, mutual benefit, full-cycle involvement

Why do knowledge mobilization?

PeopleResearch

Research outcomeWhat is your research outcome(s)?

AudienceWho? (Be specific) Why them?

Typical audience outreach tools

• Book?• Publications in Journals (previous publications, top-tier,

open access)• Conference presentations (how many people? Who will

be there?) • Workshops (tailored to audience)• Website and Social media• Student training• Classroom• Community

Audience reachHow do you reach them? (barriers, existing relationships) Short & long term

• Leverage what you already have

• Describe use of time, money, people resources.

Source: http://affirmyourlife.blogspot.com/

Source: Barwick, M (2008), Hospital for Sick Children, Toronto

EvaluationEvaluate impact (past & going forward)Don’t wait till the end to evaluate

KMb products

• Face-to-Face Meetings• Reports• Focus groups• Toolkits• Models• Procedures• Website content• Online tool• Policy brief• Meeting• Video• Audio lecture• Community work• Advisory committee• Networking event• Tweets, blog

• Dinner• Presentation• Panel presentation• Opinion piece• Interview (tv, radio, written)• One pager• Clear language summary• Journal publication, book, chapter• Open access publication• Conference presentation, keynote• Professional organization publication• Textbook• Testifying as an expert• Lay presentation• Webinar• Etc.

EvaluationEvaluate impact (past & going forward)Don’t wait till the end to evaluate

Think about how you would report this to your funder.

EvaluationEvaluate impact (past & going forward)Don’t wait till the end to evaluate

Research outcomeWhat is your research outcome(s)?

AudienceWho? (Be specific) Why them?

Audience reachHow do you reach them? (barriers, existing relationships) Short & long term

Services available to your kmb plans

• Dissemination of faculty research to the broader public, through materials, events and social media  

• Brokering research partnerships between community members and university researchers  

• Clear language assistance• Social media• Event training• More….

Laurier services

• (Note: All workshops will be held in the library Room 3-314.)• Clear language summary writing workshop Nov 14 2-3pm• Writing your knowledge mobilization plan Oct 3 3:30-4:30pm• How to use Eventbrite/ online registration systems Sept. 26th 1-2pm;

3:30-4:30pm • How to create an online presence for your conference Oct 17 1-2pm;

Nov 7 3:30-4:30pm; Dec 3 2-3pm• How to organize your online identity Oct 24 1-2pm; 3:30-4:30pm;

Dec 5 2-3pm• Knowledge mobilization 101 Nov 21 3:30-4:30pm

Register at http://bit.ly/16X6ow3

Upcoming workshops

– Partnership of ten universities– Examples of services offered by

researchimpact:• I need to find community partners to work with • I want to find someone who can put my research to use • I am working with partners but want to grow and sustain my research

program • My graduate student wants work experience with policy-makers • We are doing our own research but we need help • We need to do research but do not know where to start • We need to tap into research, knowledge, and expertise at a university

Phipps, D. (2008) “Opinion Leader Editorial: Turning Research into Action” in Research Money Oct. 29, 2008: p. 8.

ResearchImpact

Open Access

Tri-Council Resources:• Tri-Council Guiding

Principles• Research Data Archiving

Policy• SSHRC: Open Access• CIHR: Access

to Research Outputs

Tools for faculty:• Using the

SPARC Canadian Author Addendum to secure your author rights.

• Greater Reach for Your Research : Expanding Readership through Digital Repositories

• What is a journal’s copyright policy? Here or here

How would you mobilize your work?

People

Research