How to Drive (Not Kill) Intrinsic Motivation

Kids and markers

“There is a gold star and ribbon called the Good player Reward. Do you want to win this?”

“Do you want to play with markers?”

“You’ve done such a good job I will give you a Good Player Award.”

Surprise!

Kids and markers

“There is a gold star and ribbon called the Good player Reward. Do you want to win this?”

“Do you want to play with markers?”

“You’ve done such a good job I will give you a Good Player Award.”

Surprise!

Free time?

Quality of drawing?

Kids and markers“Do you want to play with markers?”

“You’ve done such a good job I will give you a Good Player Award.”

Surprise!

Free time? Quality of drawing?

“There is a gold star and ribbon called the Good player Reward. Do you want to win this?”

extrinsic

intrinsic

extrinsic

intrinsic

3 ways to drive (not kill) intrinsic...

Call Center

Call Center

Call Center

2x more time on the phone Money raised increase from $185 to $503 weekly

A letter condition, written by people who got scholarships

Call Center

Control

3 ways to drive (not kill) intrinsic...Visceral, specific connection

Hey random person…How much are you willing to buy

this origami for??

Hey random person…How much are you willing to buy

this origami for??

5X premium

Made it harder...

3 ways to drive (not kill) intrinsic...Visceral ConnectionAllow and encourage effort

There are 2 conditions

$3.00

$2.70

$2.10

$1.80

Progress Futile

Progress FutileWho built more legos?

11

Futile

7

Who built more legos?Progress

8

Futile

7

Who built more legos?Progress

How much do you love legos?

3 ways to drive (not kill) intrinsic...Visceral ConnectionAllow and encourage effort Show progress

Last point...this stuff works at work, communities and at the end of presentations.

Write down an idea about how you can increase contribution of one of your members and go share it with someone else.