How to Create Facebook Fan Page

FACEBOOK FAN PAGES

Going from Frustrated to Happy

FAN PAGES – WHY WOULD YOU WANT ONE?

search engines can find you much easier

You can send updates to your fans and its business related

You control the page

When someone becomes a fan, it goes into their newsfeed

It's easy!

OBSESSED WITH FACEBOOK

STRATEGY

Personal Profile Friends only It’s personal

Family photos Personal thoughts Privacy issues

Company Fan page

Fans can be anyone It’s Public Its all about business Company overview Company news and status Website and contact info Press release Photos and videos Engaging your customers

WHO ARE YOU?

HOW DO YOU WANT THE PUBLIC TO SEE YOU?

Be careful to not express political views, religious views or inappropriate views – you don’t want to turn off your fans!

It’s a good idea to plan what you want on your facebook fan page – before you get started.

What To Put On Your Fan Page

Be Authentic and Engaging

Silver Barn

Vin Diesel

Shaq

Tourism Currents

Offer Fresh Content

Lady GagaLenny KravitsAaron SteinmannDarren RowseAshton Kutcher

TELL YOUR STORY

Caminito Argentinean Steakhouse

Michael Phelps

Barack Obama

Pat Palmer

PROMOTE YOUR CAUSES

Chicago BearsThe Breast Cancer Site

Lance Armstrong

I DON'T HAVE TIME

LET’S GET STARTED

Sign in to facebook

Then go to www.facebook.com/pages

CUSTOM LANDING PAGES

http://www.ryanleej.com/make-your-fbml-page-a-facebook-landing-page-vanity-url/

Ryan helped me do this – feel free to try it yourself when you get home!

VANITY URL

Capture just a part of this market! Make it easy for people to find you. Once you have 25 fans, go to www.facebook.com/username and create a vanity url

CONTROL YOUR PAGE – Get Your Own Vanity Address

www.facebook.com/bradshorr

www.facebook.com/debworks

www.facebook.com/hamptonfranklincounty

HOW OFTEN SHOULD I POST?

MANY THANKS TO ….

http://www.coolinfographics.com/blog/2011/2/10/2010-facebook-vs-twitter-social-demographics.html

http://mashable.com/2010/11/15/biggest-facebook-brands/

http://danzarrella.com/infographic-5-questions-and-answers-about-facebook-marketing.html

http://www.hubspot.com

http://www.michaelhartzell.com/Blog/bid/58131/Obsessed-With-Facebook-Infographic-for-Social-Media-Marketing

DEB BROWN, DEBWORKS

Deb Brown www.debworks.com deb@debworks.com 641-580-0103

At your service!