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GROW Nebraska Marketing Workshops
2010
Social Media Solutions
Did You Know 4.0
About GROW Nebraska
•Started in 1998 as a marketing cooperative to assist small businesses throughout Nebraska
•Goal is to create promotion and awareness of Nebraska products and services regionally and nationally
GROW Nebraska Strategies-Create value services
Goal – Put $$$ in the pockets of Entrepreneurs/Businesses and create enterprise income for GROW Nebraska through the use of free or discounted services.
Services
• Product Evaluation• Page listing and web site link on the GROW web site• The GROW Book Listing• Web site critique• GROW Retail Store Opportunities (Kearney, Grand Island,
State Fair and Holiday Stores)• Flavors of Nebraska• Technical Assistance• GROW Workshops
Things to Accept
• Your Website is one of the MOST important marketing tools.
• Your audience is active online.
• Technology can make your life easier!
Features of Web 2.0
• Enhanced retail opportunities
• Real-time web updates
• Community support and loyalty
• Dynamic web features increase market
• Increased workforce and worker connectivity
• Social and Professional Networking
How many of you have?• Have a business Facebook account• Created a Flickr account• Uploaded a Youtube video• Created a Blog• Created Podcast• Have a Twitter Account
SNS Demographics
• 79% American adults used Internet
• 46% of online American adults use a social networking site
• 65% of teens 12-17 use online social networks
• As of August 2009, Facebook was the most popular online social network
Pew Internet - http://pewinternet.org/topics/Social-Networking.aspx
Tips for Facebook Business Pages• Practice with a personal account first• Create a business page from your personal user account• Maintain administrative rights to your business page
• Market Research
o Through polling application• Direct Target Marketing
o http://www.facebook.com/advertising/?src=fbj9• Upload photos/video
Targeted Advertising
Facebook Ads• Pay Per Click• Set daily budget and time frame• Reach a large, but targeted audience at a low cost• GROW will help you create ads and find niche target
• Microbloggingo Chris Brogan’s Blog
50 Ideas for using Twitter for businesso GROW Nebraska - grownebraska
Twitter Symbols and Meanings
• # = hashtag - used before a wordo #growne
• @ - direct message - used before a nameo @connieh
URL Too Long?
Twitter - 140 characters
• http://bit.ly/• www.tiny.cc
CoTweet
CoTweet - an application that links to Twitter.
• Schedule updates in advance• More than one user• More than one account• Tracks response messages
Blogs
• Almost essential for small or niche business• Provides constant updates to customers• Drives traffic to your site• Creates “enthusiasts”• Easy to manage and setup
http://www.growneb.com/blog/
http://blog.thefruitcompany.com/
How to Import
Blogs to Facebook• Click on "edit page" (under the picture)• Scroll down, find "notes" and click on "edit notes"• Top/right hand side "Edit Import Settings"• Put Blog URL information to start feeding
Import Blogs = Increase Blog Effects
Flickr.com
• Upload Photoso Utilize tagso Join Groups
• Embed photography into website• GROW Nebraska photostream
o http://www.flickr.com/photos/grownebraska/• The Fruit Company
o http://flickr.com/photos/24575426@N07/
Link Flickr & Facebook
• Flickro Notify Facebook with a post to your newsfeed when new
photos uploaded
• Facebooko Share Flickr photos with Facebook friends
Video
• Create videoo Upload to youtube.com
o Upload to podcast
o Link file to website
youtube.com
• YouTubeo Create a Profileo Upload Videos
• Embed in website• How to grow your youtube audience -
http://holykaw.alltop.com/how-to-grow-your-youtube-audience
Podcasting
• Audio casts• Video casts
http://searchenginewatch.com/3635372
Four Steps for Social Marketing Success
One Piece Many Deliverables
• Written contento Make a press release
http://www.prweb.com/ http://www.businesswire.com/ http://digg.com/
o Create an eNewslettero Add to Blogo Article for websiteo Convert to audio/video
• It’s all about the customer!
Content is the number one reason people come to our Web
sites
There is more to the "Social" story
http://www.go2web20.net/ Other social media to consider:• Friendfeed• MySpace• Digg• Delicious• Toodledo
GROW Nebraska Marketing Workshops
It’s all about the customer!
Learn More About GROW Nebraska
•Learn more about GROW Nebraska online at www.grownebraska.org or visit our booth.
•Send any questions to info@grownebraska.org or call us toll-free at 888.GROW.NEB.
Contact Information
• Janell Anderson Ehrke - janell@grownebraska.org• Erin Malzer - erin@grownebraska.org• Liz Martin - liz@grownebraska.org• Ashley Blickenstaff - ashley@grownebraska.org
http://go.unl.edu/growmarketing2010
Analyze Thishttp://connect.extension.iastate.edu/ecop
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