Government 2.0: Strategies and Tactics

Government 2.0

Kami Watson Huyse, APR

“Strategy” by Joey Gangoza, Flickr

The More Things Change…

The More They Stay the Same

Corporate Control is a Myth

“You can’t take something off of the Internet. That’s like trying to take pee out of a swimming pool.”

- Joe Ragan, NewsradioAs quoted in “Groundswell” by Charlene Li and Josh Bernoff

“Of the people, by the people, for the people.”

Social Anthropology

Listen

People Are Talking

Photo by Chen, Flickr

Are You Listening?

Photo by Niclas Lindh, Flickr

The Connected Company

From “The 5 Competencies of the Connected Corporation,” Communication Overtones, http://twurl.nl/ojcxsv

5 Barriers to Implementation

1. Internal Access2. Reporting Requirements3. Fear of Risk4. Policy Roadblocks5. Resistance

@netsolcares

Customer Service

NetSol Evaluation

Participate

Technographics: Women 25-34

Data from Forrester Research Technographics® surveys, 2008. For further details on the Social Technographics profile, see groundswell.forrester.com., http://tinyurl.com/2vv3dv

Social Etiquette

1. Transparency2. Privacy3. Disclosure4. Truthfulness5. Credit

David Scott Meerman, The New Rules of Marketing and PR

The Elected Connected

Fairfax County, Virginia

Barriers to Implementation

Contribute

“Ask not what your [community] can do for you, but what you can do for your [community]”

From Communication Overtones, “Setting Relational Objectives,” http://twurl.nl/1y7p7r

“Of the people, by the people, for the people.”

White House

NASA.gov/Collaborate

Tactics and Tools

Hot Online Communities

• Facebook• Twitter• LinkedIn• Plaxo

• Ning• BlogHer• Kirtsy• Digg

Let’s Talk Strategy

Your Digital Footprint

Finding Your Voice

Government Can Entertain

Resources

• http://del.icio.us/kamichat/OCGovernment

BIBLIOGRAPHY– Naked Conversations, Robert Scoble and Shel Israel– The New Rules of Marketing and PR, David Scott

Meerman– Now is Gone, Geoff Livingston– Measuring Public Relationships: The Data-Driven

Communicators Guide to Success, KD Paine (purchase at www.measureofsuccess.com)

– Personality Not Included: Why Companies Lose Their Authenticity and How Great Brands Get it Back, Rohit Bhargava

– Groundswell, Charlene Li and Josh Bernoff

Kami Watson Huyse, APRPhone: (713) 568-5750

E-mail: kami@myprpro.comTwitter: kamichat

Blog: Communication OvertonesWeb site: www.myprpro.com