Gill Colbourne - Promoting your service

CILIP West Midlands – Promoting Your ServiceGill ColbourneBusiness Development LibrarianWarwickshire Library & Information Service

Promoting Your Service

• Using flyers, posters, giveaway items• Through advertising and newspaper articles• Outside the library by giving talks and

networking• Promotion in every day opportunities• Through staff and advocacy

Images and Branding

Advertising• Use different methods to try and capture different audiences• Posters in public buildings e.g. sports centres, community

centres, children’s centres, etc.• An advertisement in the Council Tax booklets• An advert on buses on routes covering Warwickshire through

Stagecoach• Advertisements or editorial in Community Forums,

Village/Town magazines – online and hard copy• Opportunities such as Warwick Hospital advertising space

Bus Advertising

Social Media• We have a section on the Warwickshire County Council

website www.warwickshire.gov.uk/libraries• Facebook page https://

www.facebook.com/warwickshirelibraryandinformationservice

• Twitter account https://twitter.com/warkslibraries • Pinterest http://pinterest.com/warkslibraries/ • Youtube http://www.youtube.com/watch?v=KAE9CPJ78Zk

News articles• Using local newspapers for interesting stories and promotion

of events remembering to use a photograph if possible• Using the County Council Intranet• Using County Council publications• Look out for any opportunities to publicise

Staff advocacy• One of our most important marketing tools!

Staff advocacy• Staff welcoming people in the libraries, so customers want to

return again• Promoting the service at external events such as College Open

Days, Children & Family events, Reading & Learning Events, etc.

• Speaking at general public meetings such as Warwickshire Racial & Equality Partnerships, rural town community forums etc.

• Giving talks for groups from Brownies to Women’s Institute• Higher level meetings and conferences involving councillors,

partners and potential partners• Any opportunity!

Any questions?