Gaurav Mishra Social Media Public Diplomacy Iraqi Diplomats Georgetown 05082009

Gaurav Mishra | Yahoo! Fellow at Georgetown University | www.gauravonomics.com | gauravonomics@gmail.com

Social Media & Public Diplomacy 2.0

May 8, 2009Program for Iraqi Diplomats

Georgetown University

Gaurav MishraYahoo! Fellow at Georgetown University

Iraq: Deputy PM Barham Salih

Source: http://twitter.com/barhamsalih

Iraq: State Dept Tech Delegation

Source: http://www.cnn.com/video/data/2.0/video/tech/2009/04/22/am.intv.dorsey.twitter.cnn.html

Iraq: Salam Pax Twitter

Source: http://twitter.com/Salam/status/1724679615

Iraq: Salam Pax Blog

Source: http://salampax.wordpress.com/

Three Questions

What is social media and why is it important? How is social media changing media, civil

society, and government? Why should diplomats be interested in

social media?

What is social media and why is it important?

Tool Agnostic

Blogging Microblogging Videoblogging Photoblogging Podcasting Mapping

Social networking Social voting Social bookmarking Lifestreaming Wikis Virtual worlds …

Terminology Agnostic

Social media Social computing Social software Social web Participatory media Participatory web

Read write web Citizen media Peer to peer media Web 2.0 New media Crowdsourcing …

The 4 Cs of Digital Inequality

Connection

Computing Devices

Content

CapabilitiesThe Digital Binary Group:

Focus on Access (Computers + Connection)

The Digital Inequality Group: Focus on

Application (Content + Capabilities)

Geography/ Nationality/ Urban-Rural/ Race/ Ethnicity/ Age/ Gender/ Profession

World Map: Internet Users

Source: NYT

Social Media Usage by Country

Source: Universal McCann, 2008; Active Internet Users, Age 16-54; Last Month

USA China Japan UK India Brazil Russia World

Update personal weblog 16% 61% 47% 25% 36% 34% 20% 28%

Upload to video sharing website 18% 46% 20% 32% 45% 55% 20% 29%

Upload to a photo sharing website 32% 56% 21% 50% 49% 61% 39% 39%

Manage profile on a social network 35% 56% 42% 60% 59% 69% 54% 48%

Subscribe to a RSS feed 14% 44% 31% 25% 37% 45% 45% 26%

Download a podcast 22% 65% 30% 42% 49% 54% 47% 36%

Read blogs/weblogs 51% 84% 84% 66% 77% 79% 62% 63%

Watch video clips online 63% 84% 68% 85% 80% 88% 58% 75%

Number of internet users (millions) 100.0 61.0 29.8 17.8 17.8 13.8 8.6 475.0

Attitudes Towards Sociability

Source: Synovate, 2008, Social Network Users

Brazil IndiaRussia

United States Japan

France

30%64%

50%33% 36%

13%32%

11% 21%

25%59%

34% 40%

Online conversations as meaningful More friends online than offlineEasier to make friends online More enjoyment from online friends

Attitude Towards Privacy

Source: Synovate, 2008, Social Network Users

Brazil IndiaRussia

United States

JapanFrance

14%6% 14% 16% 24%

Privacy Concern Security Concern Other Concerns

Attitudes Towards Trust

Source: Universal McCann, 2008, Active Internet Users, Age 16-54

How is social media changing media, civil society &

government?

Old Media + New Media

The Digital News Lifecycle

REACH/DEPTH

SMS Alert

Blog Post

News Story

Context Analysis

Conversation

Personalization

India: Mumbai Terror Attack

Source: http://flickr.com/photos/vinu/sets/72157610144709049/

Source: http://search.twitter.com/search?q=%23mumbai

Source: http://www.flickr.com/photos/gauravonomics/sets/72157610357499942/

International: Global Voices

Source: http://globalvoicesonline.org

Qatar: Al Jazeera Sharek

Source: http://sharek.aljazeera.net/

USA: Twitter Vote Report

Source: http://blog.twittervotereport.com/

India: Vote Report India

Source: http://votereport.in

Gaza: Al Jazeera War on Gaja

Source: http://labs.aljazeera.net/warongaza/

Egypt: April 6 Movement

Source: http://www.facebook.com/group.php?gid=9973986703

Columbia: Million Voices/ FARC

Source: http://www.facebook.com/group.php?gid=6684734468

India: Pink Chaddi Campaign

Source: http://thepinkchaddicampaign.blogspot.com

China: Harmonius/ River Crab

Hat Tip: Rebecca Mackinnon (http://rconversation.blogs.com )

Jiang Zemin (Three Represents) + Hu Jintao (Harmoinus)

USA: My.BarackObama.com

Source: http://my.barackobama.com/

USA: Barack Obama on YouTube

Source: http://www.youtube.com/user/barackobamadotcom

India: L K Advani’s Blog

Source: http://blog.lkadvani.in/

India: Bloggers for Advani

Source: http://groups.google.com/group/bloggers4advani?pli=1

Israel: Netanyahu Website

Source: http://ru.netanyahu.org.il/

Israel: Netanyahu Twitter

Source: http://twitter.com/netanyahu

USA: Open for Questions

Source: http://www.whitehouse.gov/openforquestions/

China: People’s Daily E-Two Sessions

Source: http://elianghui.people.com.cn/2009/Chinese People’s Political Consultative Conference (CPPCC) and the National People’s Congress (NPC)

Why should diplomats be interested in social media?

USA: America.gov

Source: http://www.america.gov/

USA: State Department

Source: http://www.state.gov/

USA: State Dept. Dipnote Blog

Source: http://blogs.state.gov/

USA: Colleen Graffy on Twitter

Source: http://twitter.com/Colleen_Graffy

USA: Democracy Video Challenge

Source: http://www.videochallenge.america.gov/

USA: Alliance of Youth Movements

Source: http://info.howcast.com/youthmovements/summit

USA: X Life Game

Source: http://xlifegames.com/

USA: Dept of Defense

Source: http://www.defenselink.mil/

USA: DoD Bloggers Roundtable

Source: http://www.defenselink.mil/Blogger

USA: Mawtani in Iraq by DoD

Source: http://mawtani.com/ar/

USA: Magharebia in North Africa DoD

Source: http://magharebia.com/

Israel: Israel Politik Blog

Source: http://www.israelpolitik.org/

Israel: IDF YouTube Channel

Source: http://www.youtube.com/user/idfnadesk

Israel: Help Us Win

Source: http://www.helpuswin.org/

Concerns About Diplomacy 2.0

Public diplomacy or propaganda Foreign ministry or defense ministry Domestic or foreign audiences Overt or covert operations Same questions in USA, Israel, Russia,

China, Iran, India, Iraq Different answers for each socio-political-

ideological context

In Summary

The 4Cs of Social Media

Visible

Invisible

Easy Difficult

Content

Collaboration

Community

Collective Intelligence

Creators > Curators > ConsumersThe 1:9:90 rule

Collective Action > Co-creation > Conversations

Size + Strength + Social Object

Implicit or explicitPrivacy + reputation + info filters

Three Mantras of Social Media

The future has already arrived. It’s just not evenly distributed yet.

Technology determines what is possible and what isn’t; society chooses what happens and what doesn’t.

The tools are transient; the value system is here to stay.

Social Media + Diplomacy

Listen/ Understand: Aggregate public opinion + flag flash points Engage/ Energize: Virality + modularity Defend: Hacktivism + astroturfing Internal: Collaboration + community +

knowledge management

Thank You

Blog: gauravonomics.com/blogTwitter: @gauravonomics

Email: gauravonomics@gmail.com

Gaurav Mishra Social Media Public Diplomacy Iraqi Diplomats Georgetown 05082009

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