Framing design and development with scrum

TOBIAS  HILDENBRAND  &  JOCHEN  GÜRTLER  |  SAP  AG  |  5  JULY  2012  

FRAMING  DESIGN  AND  DEVELOPMENT  WITH  SCRUM    

© SAP 2012 | 2

WHO ARE WE?

CLICK  TO  EDIT  MASTER  TITLE  STYLE  © SAP 2012 | 3  ABOUT  TOBIAS.  

Exper=se  

Master  in  Business  InformaGon  Systems  

PhD  in  SoJware  Engineering  

8  year  professional  in  soJware  development  as  developer,  Scrum  Master,  product  manager  and  development  project  consultant  

Associate  lecturer  and  researcher  at  university  

CerGfied  Professional  Scrum  Master  

Design  Thinking  Coach  

Interests  

My  wife  and  family  

Traveling  all  around  the  world  

Baseball,  basketball,  ulGmate  frisbee  et  al.  sports  

Drawing,  visualizaGon  and  comic  books  

WriGng  books  ,  papers  and  blogs  

CLICK  TO  EDIT  MASTER  TITLE  STYLE  © SAP 2012 | 4  ABOUT  JOCHEN.  

Exper=se  Master  in  Computer  Science  15  year  professional  soJware  development  in  different  roles  like  developer,  architect,  product  owner  and  manager  

CerGfied  Gestalt  pracGGoner  &  Business  Coach    Design  Thinking  Coach  Interests  My  children,  my  family,  my  friends  

Traveling  all  around  the  world  Jazz  and  playing  trumpet  WriGng  books  and  blogs  Cinema  and  movies  What  is  needed  for  change  and  growth?    

© SAP 2012 | 5

WHAT IS INNOVATION?

© SAP 2012 | 6 SPACE  =  CULTURE  OF  TRUST  &  CREATIVE  ENVIRONMENT  WHAT  IS  DESIRABLE?  © SAP 2012 | 6

© SAP 2012 | 7 SPACE  =  CULTURE  OF  TRUST  &  CREATIVE  ENVIRONMENT  COOL,  BUT  IS  THIS  FEASIBLE?  © SAP 2012 | 7

© SAP 2012 | 8 SPACE  =  CULTURE  OF  TRUST  &  CREATIVE  ENVIRONMENT  NICE,  BUT  WHERE  IS  THE  SCALABLE  BUSINESS  MODEL?  © SAP 2012 | 8

© SAP 2012 | 9 SPACE  =  CULTURE  OF  TRUST  &  CREATIVE  ENVIRONMENT  DESIRABILITY  +  FEASIBILITY  +  VIABILITY  =  INNOVATION  © SAP 2012 | 9

© SAP 2012 | 10

WHAT IS DESIGN THINKING?

© SAP 2012 | 11 DESIGN  THINKING  PILLARS  

Approach

Space

People

© SAP 2012 | 12 SPACE  =  CULTURE  OF  TRUST  &  CREATIVE  ENVIRONMENT  INTERDISCIPLINARY  TEAMS  OF  T-­‐SHAPED  PEOPLE  © SAP 2012 | 12

© SAP 2012 | 13 SPACE  =  CULTURE  OF  TRUST  &  CREATIVE  ENVIRONMENT  CULTURE  OF  TRUST  AND  CREATIVE  SPACE  © SAP 2012 | 13

© SAP 2012 | 14 DESIGN  THINKING  PHASES  AND  OUTCOMES  

© SAP 2012 | 15 HOW  DOES  DESIGN  WORK?  

Address the right question …and create the right solution

© SAP 2012 | 16

HOW DOES SCRUM HELP DESIGN THINKING?

© SAP 2012 | 17

“WHAT  INNOVATION  BOILS  DOWN  TO  IS  ONE  PER  CENT  INSPIRATION  AND  NINETY-­‐NINE  PER  CENT  PERSPIRATION”  

Thomas  Alva  Edison  

© SAP 2012 | 18 SPACE  =  CULTURE  OF  TRUST  &  CREATIVE  ENVIRONMENT  INNOVATION  ALSO  INCLUDES  IMPLEMENTATION  © SAP 2012 | 18

© SAP 2012 | 19 TRANSITION  FROM  DESIGN  TO  DEVELOPMENT  

Design Development

User Stories and/or Spikes

© SAP 2012 | 20

HOW DOES THAT WORK IN PRACTICE?

© SAP 2012 | 21 PROJECT  EXAMPLE  1          SAP  SAIL  BETTER  

© SAP 2012 | 22 THE  SAP  SAIL  BETTER  APPROACH  

© SAP 2012 | 23 SPACE  =  CULTURE  OF  TRUST  &  CREATIVE  ENVIRONMENT  GOOD  PRACTICES:  USER  STORY  MAPPING  © SAP 2012 | 23

© SAP 2012 | 24 GOOD  PRACTICES:  USER  STORY  MAPPING  

Design Development

© SAP 2012 | 25

…AND WHAT ABOUT ‘REAL’ SAP PROJECTS?

© SAP 2012 | 26 APPLY  ING  DESIGN  THINKING  FOR  LARGER-­‐SCALE  PROJECTS  

Solution Program

PoC

With co- Innovation partners

© SAP 2012 | 27 LEAN  PRODUCT  DEVELOPMENT  –  TAKE  AN  ECOMONIC  VIEW  ©  2010,  Alexander  Osterwalder,  Business  Model  GeneraGon  

© SAP 2012 | 28 VALIDATED  LEARNING  IN  ITERATIONS  Source:  Eric  Ries  (2011)  –  The  Lean  Startup  

© SAP 2012 | 29 VALIDATED  LEARNING  IN  ITERATIONS  

Features/benefit description

Face-to-face demo Field pilot

Source:  Steven  Gary  Blank  (2008)  –  The  Four  Steps  to  the  Epiphany  

© SAP 2012 | 30 FRAMING  DESIGN  &  DEVELOPMENT  WITH  SCRUM  

© SAP 2012 | 31 GOOD  PRACTICES  FOR  FRAMING  DESIGN  &  DEVELOPMENT  

© SAP 2012 | 32 HOWEVER,  THERE‘S  NO  ONE-­‐SIZE  FITS  ALL  APPROACH…  

Thank  You!  Contact  InformaGon:    Dr.  Tobias  Hildenbrand  SAP  AG  Dietmar-­‐Hopp-­‐Allee  16  69190  Walldorf  T:  +49  6227  7-­‐47474  tobias.hildenbrand@sap.com  

 Jochen  Gürtler  SAP  AG  Dietmar-­‐Hopp-­‐Allee  16  69190  Walldorf  T:  +49  6227  7-­‐47474  jochen.guertler@sap.com