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Motivation
Chandana Fonseka
Human Motivation
• In Physics, ‘a force’ is described as ‘any form of push or pull towards some direction’
Pull Push
Motivation is a psychological force which gets developed inside a human that push or pull to do some action
Human Motivation - Definition
• Motivation can be described as the ‘driving force’ within an individual that impels (induces) a person to do some action
• How this ‘driving force’ emerges or gets created inside a person????
Unfulfilled Needs Driving
force
How motivational force gets created?
Unfulfilled Needs Tension Driving
force
As soon as Kanthi heard the news of Fonterra’s business suspension, she was scared and felt that there will be a big shortage of milk powder in the market. So she immediately went to a Supermarket and purchased 10kg of milk powder from some popular brand for her family
Unfulfilled needs and
wants Tension Drive Behaviour
Goals and Need
Fulfillment
Tension Reduction
Motivation Process
Perception Personality Motivation Learning
Desired level
Detecting level
E.g. Hunger
Time
Characteristics of Human Needs
Needs will be satisfied by
wants
Humans have
unlimited needs and
wants
A new need will emerge soon after
satisfying an existing need
Human Needs…..CONTD N
eed
s
Innate Needs or Primary Needs
Acquired Needs or Secondary Needs
Innate needs are physiological (biogenic) which needs for the survival (born with) Hunger, thirsty, breathing, shelter, sex, etc. Acquired needs are that we learn in response to our culture or environment (psychogenic) self-esteem, prestige, affection, power, recognition, etc.
Success and Failure in Achieving Goals
• When humans successfully achieve their set goals they will set new and higher goals for themselves (this is called raising the level of aspirations – e.g. Brand aspiration)
• Failure to achieve a goal may result in frustration, and people react differently when they feel frustration
• To avoid any tension happening due to frustration people use ‘defense mechanisms’
Defense Mechanisms
Defense Mechanism
Description
Aggression Responding with aggressive behaviour
Rationalization Justifying their failure by finding reasons
Regression React with an immature behaviour (damaging clothes in a shopping mall)
Withdrawal Completely move away from the situation
Projection Projecting the failure to others
Daydreaming Dream about the success
Identification Identifying with other similar goals
Repression Press the unsatisfied need so that it will not emerge again
Theories related to Needs
Maslow’s Hierarchy of Needs
“What a man can be he must be”
The End
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