Evolving to Meet Student Social Media Expectations

Evolving to Meet StudentSocial Media Expectations

Alexander B. CragheadFebruary 13, 2012

Intro to SM Class

• Originated 2009

• Twice a year

• 3-4 Weeks Online

Evolving to Meet Student Social Media ExpectationsAlexander B. Craghead | February 13 2012

Lessons

Evolving to Meet Student Social Media ExpectationsAlexander B. Craghead | February 13 2012

Evolving to Meet Student Social Media ExpectationsAlexander B. Craghead | February 13 2012

Image: Flickr user peregrinari, used under Creative Commons license

Shifting Privacy Concerns

Evolving to Meet Student Social Media ExpectationsAlexander B. Craghead | February 13 2012

Image: Flickr user TomFlemming, used under Creative Commons license

Shifting Privacy Concerns

Addressing Privacy

• Membership Optional?

• Paging John/Jane Doe

• Break preconceptions that lead to bad choices

Evolving to Meet Student Social Media ExpectationsAlexander B. Craghead | February 13 2012

Perception Barriers & Value

Evolving to Meet Student Social Media ExpectationsAlexander B. Craghead | February 13 2012

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Images: Flickr users david_shankbone, markfbennet, both used under Creative Commons license

Platform-Centric = Losing Battle

Evolving to Meet Student Social Media ExpectationsAlexander B. Craghead | February 13 2012

>Image: Flickr user alancleaver_2000, used under Creative Commons license

Need Goals/Values, Not Hammers

Evolving to Meet Student Social Media ExpectationsAlexander B. Craghead | February 13 2012

Addressing Value

• Focus on problem solving not platforms

• Forced “solutions” = bad motivation

Evolving to Meet Student Social Media ExpectationsAlexander B. Craghead | February 13 2012

Adapting to Students

Evolving to Meet Student Social Media ExpectationsAlexander B. Craghead | February 13 2012

Old Student Motivation

What is Social Media and why should I use it?

Underlying Motive: Curiosity/Fear

Evolving to Meet Student Social Media ExpectationsAlexander B. Craghead | February 13 2012

New Student Motivation

How do I better use Social Media to do X?

Underlying Motive: Skill Development

Evolving to Meet Student Social Media ExpectationsAlexander B. Craghead | February 13 2012

Curriculum Adjustments

• Students want practical applications NOW

• Community dynamics = more time

• No more orphan projects

Evolving to Meet Student Social Media ExpectationsAlexander B. Craghead | February 13 2012

CCM 376EIntermediate Social Media

Alexander B. Craghead & Joanne McCallSpring 2012 Term | April 2-June 9, 2012

More Info:acraghead@mymail.marylhurst.edu